Introducing True Girl
Dannah Gresh's Secret Keeper Girl is launching an all-new brand: True Girl, a touring Christian event for tween girls and their moms.
This project will only be funded if it reaches its goal by Tue, May 7 2019 6:00 PM UTC +00:00.
Risks and challenges
An entirely new brand name means re-introducing ourselves to our audience, but we did our research beforehand. Through focus groups and discussions with our promotors and ministry partners, we've made careful decisions throughout the rebranding process and have found the early reception to be overwhelmingly positive. We're making every possible effort to make this as clean and clear of a transition as possible for those who have been following our ministry, and hope that this new name will not only be more beloved, but easier to share with friends and family as well.
The rebrand is happening in tandem with the development of our next tour, and these are both expensive endeavors. These costs will hit primarily over the summer while we are not touring, and don't have our main stream of income generating. With your help, we'll be able to get over that financial hurdle and fund these projects so that we can accomplish and even better tour with even better brand name.Learn about accountability on Kickstarter