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$13,241
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Funding Unsuccessful
The project's funding goal was not reached on Thu, November 29 2018 4:08 PM UTC +00:00
$13,241
pledged of $25,000pledged of $25,000 goal
22
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, November 29 2018 4:08 PM UTC +00:00

About

So what is Rubbit™ MagD?

Rubbit™ MagD is the first and the only all natural topical magnesium and vitamin D3 cream in an eco-friendly container. It is made with all natural and organic ingredients; therefore you can use them over and over again without worrying about adverse effects. Not only is this a healthy way to quickly relieve chronic and acute muscle pain and cramps or even get rid of bruises, compared to the products made with chemically derived ingredients, the container and the packaging for Rubbit™ MagD is friendly towards our environment. 

"Yes, that is right. We made an awesome product for both you and our planet!"

How much vitamin D and magnesium does Rubbit™ MagD contain?

Rubbit™ MagD contains 100,000 IU of vitamin D3 and 6,000 mg of magnesium. You should be able to get around 330-350 pumps per bottle. Woah, that sounds a lot (in a good way)! Let’s compare the dosage to the Recommended Dietary Allowance (RDA). A recommended daily intake is 600-800IU for vitamin D and 300-400 mg for Magnesium. But, keep in mind, that the RDA is a general guideline for you when you are healthy. When you are deficient of any of these vitamins and minerals, you should gradually increase your intake to achieve the optimal level. So, when you are feeling the pain, just pump away and gently massage the dispensed cream until it is fully absorbed by your skin around the painful area. 

So how are people affected by vitamin D deficiency?

One of the leading causes of chronic muscle pain and cramps is from vitamin D deficiency. Not enough vitamin D in our system causes our muscles to weaken over time and become prone to inflammation within the muscles. Also, not having enough magnesium to compete with calcium, our muscles may contract too much, causing cramps, or spasms. You may be surprised how many of us are vitamin D deficient. Vitamin D deficiency is not only a nationwide but also a worldwide well-recognized problem with serious health consequences. Roughly 42% of people in the US are vitamin D deficient and one in seven people in the world are facing some level of vitamin D deficiency. 

Why so many people are vitamin D deficient?

People rarely go outside to enjoy the sun, thanks to our busy lifestyle. Most adults are stuck inside of buildings away from the sunlight from 9am to 5pm. Even when people go outside, they tend to cover themselves up with sunscreen to prevent sunburn or skin damage, which may limit vitamin D consumption. 

How can we test our vitamin D level in our body?

A blood test which measures the metabolized vitamin D, known as 25(OH)D, can detect your deficiency levels. [You can find the home test kit on Amazon for around $20]

According to the Institute of Medicine (IOM) the following values determine your vitamin D status:

  • Deficient: Level less than 12 ng/mL, 7,400-10,000 IU of vitamin D is needed
  • Insufficient: Levels between 12-20 ng/mL, 7,000 - 9,700 IU of vitamin D is needed
  • Sufficient: Levels between 20-50 ng/mL, 3,000-8,600 IU of vitamin D is needed
  • High: Level greater than 50 ng/mL, maintain

[Reference 1]

*Everyone’s body absorbs vitamin differently. You should first consult with your doctor before increasing the daily dosage. 

I don’t think I’m vitamin D deficient but I sometimes feel muscle pain or cramps!

People normally experience acute muscle soreness and/or cramps after strenuous physical exercise. Also delayed onset muscle soreness (DOMS) occurs when muscles are required to work harder than they are used to, or required to suddenly move when not expecting to move in a certain way. When this happens muscles go through micro-trauma/micro-tear along with inflammation, which causes pain. Research has proven that vitamin D has anti-inflammatory effects [Reference 2]. So, vitamin D not only helps to strengthen muscles and bones, it also fights against muscle soreness by absorbing calcium and eliminating inflammation within the muscles. Ammmazing! Having magnesium absorbed at the same time will help your muscle to relax, thereby limiting the chance of further damage. 

So why not take vitamin D or magnesium pills?

People with kidney problems may not want to further stress their kidneys when taking over the RDA amount to overcome a vitamin D and/or magnesium deficiency. Also certain medical problems, such as Crohn’s disease, cystic fibrosis, and celiac disease may limit your digestive ability to adequately absorb vitamin D and/or magnesium. 

Over 50% of the population has trouble digesting pills and 40% of the population has trouble swallowing pills. 

Often times taking vitamin D and magnesium pills to overcome DOMS is not effective. When a vitamin D pill is taken, it is digested then broken down further by stomach acid. Then, it travels to small intestine where bile is needed to further dissolve and store it in the intestinal wall until recalled. This entire process from taking the pill to be stored could take several hours. Sometimes we don’t want to wait that long. So what is the effective and fast way to relieve muscle pain and cramps? Rubbit™MagD!

So why use topical vitamin D and magnesium [Rubbit™ MagD]?

Because it works! And it works fast! And it is safe!

If you have been reading this far, I’m pretty sure you are intrigued by our product and want to know how our product works. The following excerpt is from a research study published on the US National Library of Medicine on the effectiveness of topical delivery of vitamin D.

550 participants aged between 18 and 65 were randomly split into two groups. One group had 350 participants and they applied 1 gram of topical vitamin D [5,000 IU/g] cream for 120 days, and another group with 200 participants applied 1 gram of placebo cream for 120 days. Individual participants’ blood was initially drawn to measure the initial vitamin D level in their body. After 120 days, participants’ blood was drawn again then compared to the previous data to determine if there was an increase in vitamin D in their body. 

Average level of Serum 25 (OH)D Level Pre-treatment and Post Treatment [Units: ng/mL)

[Reference 3]

[Reference 4]  

As shown in the table above, the vitamin D level for the post-treatment of group 1 (topical application of vitamin D) had increased to 37.17 ng/mL from 12.03 ng/mL after 120 days of topically applying vitamin D cream. That is over 300% increase in vitamin D in their system, while the vitamin D level of group 2 (topical application of placebo cream) remained unchanged. 

Okay, I’m starting to believe topical application may work, but can you explain more?

There are many research studies to confirm that topical delivery of vitamin is effective when it is properly administered. Rubbit™ MagD is precisely formulated to create a well-balanced micro-emulsion between water based and oil (fat) based ingredients. As we have mentioned above, vitamin D needs to be dissolved in fat and magnesium in water, to be effective. By dissolving vitamin D in organic olive oil, and magnesium in organic tea tree and peppermint water, we have increased the solubility of both vitamin D and magnesium, thereby increasing bioavailability of our product. The vitamin D and magnesium mixture is further emulsified with the carrier oil such as rosemary essential oil to maximize the skin absorption.

The most important factors for having a skin product with good permeability are “concentration, duration of contact, solubility of medication, and physical condition of skin and part of the body exposed.” [Reference 5]

First, we tackle the “Concentration”. 

As we have discussed above, each pump (0.01ounce) of Rubbit™ MagD is packed with 1,000 IU of vitamin D3 and 500mg of magnesium. End of story. 

Second, “Duration of contact”.

We specifically formulated Rubbit™ MagD as a massaging cream, so it takes some rubbing for the cream to be fully absorbed by your skin. Studies shown that any topical cream or oil works better when the applying duration is increased.

Third, “Solubility of medication”

We used naturally derived emulsifier such as Olivem 1000 to create micro-emulsion between fat-soluble vitamin D and water-soluble magnesium thereby increasing the solubility of Rubbit™ MagD.

Fourth, “ the physical condition of skin and part of body exposed”. 

We recommend applying Rubbit™ MagD to soft skin near where muscle pain or cramp is present. When using for the first time, apply small amount at first then gradually increase the amount to see the increased effects. It is normal to experience a tingling sensation, however if the tingling sensation becomes uncomfortable, rinse off the area with water and soap. 

Lastly, do not use Rubbit™ MagD on broken skin. 

How safe is Rubbit™ MagD??

The full ingredient list:

1. Natural Magnesium Oil [Magnesium Chloride + Water] (EWG rating 1,

2. Organic Tea Tree Water [Melaleuca Alternifolia Leaf Water] (EWG rating 1

3. Organic Peppermint Water [Mentha Piperita Flower Water] (EWG rating 1

4. Organic Olive Oil [Olea Europaea Fruit Oil] (EWG rating 1

5. Beeswax (EWG rating 1, natural wax produced by honey bees) 

6. Olivem 1000 [Ceterayl Olivate] (EWG rating 1, naturally derived form olive oil, helps to emulsify between water and oil ingredients)

7. Cetyl Alcohol (EWG rating 1, natural alcohol derived from coconut, it is a great emollient and thickener. Fatty alcohol like cetyl alcohol do not pose a risk of sensitizing skin)

8. 1,2-Hexanediol (EWG rating 1, safe preservative for skincare products)

9. Organic Rosemary Essential Oil [Rosmarinus Officianlis Leaf Oil] (EWG rating 1)

10. Organic Peppermint Essential Oil [Mentha Piperita Leaf Oil] (EWG rating 1)

11. Natural Vitamin E [Tocopherol] (EWG rating 1)

12. Natural Vitamin D3 [Cholecalciferol] (EWG rating 4)

All of our ingredients are rated at 1 by EWG’s Skin Deep®, well, except for the main ingredient, Vitamin D. We do not understand exactly why EWG is rated vitamin D at 4. This is possibly due to increased toxicity causing liver damage when it is consumed too much, but do not worry for topical application. Studies have shown that intake of 40,000 IU or more of Vitamin D per day is unlikely to result in vitamin D toxicity. [Reference 6]

This means, you do not have to worry about over applying our Rubbit™ MagD. 

Just apply on when you feel the muscle pain and cramps.

Why are we hosting a Kickstarter campaign?

As a natural skincare and cosmetics manufacturer, we always strive to not only create naturally good products for our customers but also create cleaner environment by using less plastic containers and more environmentally sustainable packaging. By hosting a Kickstarter campaign, we want to kickstart a movement by you to influence cosmetics manufacturers to produce more eco-friendly products and environmentally sustainable product packaging to save our environment. We know this is not a simple task and we need your help. This should not be a single person’s job or a single company’s mission. This is a group of people’s, a group of communities’, a group of cities’, a group of states’, and a group of nations’ campaign. We need to work together to use less plastic and more eco-friendly products. Let’s kickstart a movement together.

The plastic problem???!!

The world is using about 500 billion plastic bottles a year. Americans used about 50 billion bottles last year. Sadly, only 23% were recycled and the rest of the  38 billion bottles were sent to landfill and incineration while some of them were spilled into our oceans. 

“275 million metric tons (MT) of plastic waste was generated in 192 coastal countries in 2010, with 4.8-12.7 million MT entering ocean.” [Reference 7]

How is Rubbit™ MagD friendly towards our environment?

Each bottle of Rubbit™ MagD uses 90% less plastic when compared to other similar products as it is packaged in a glass bottle. Although using glass bottles instead of plastic bottles is an added production cost–more expensive than plastic containers, higher shipping cost due to its heavier weight–we want to be good to our environment. 

A typical plastic container for cosmetics weighs 2.25oz.

Rubbit™ MagD comes in a glass container with a plastic pump, which weighs 0.23 oz

That is 90% less plastic usage!!!

When you are done using the your very first Rubbit™ MagD, DO NOT BUY ANOTHER ONE!

But buy our refill packet instead. ;) Our refill packet is made of biodegradable plastic and our glass bottle is made with very sturdy glass material for you to use over and over again. 

So why are we SO obsessed with natural products and environment, who are we?

We are a family-owned-and-operated natural skincare and cosmetics company established in 2013 with its headquarters located in Seoul, South Korea. Jane is from Auckland New Zealand and Daniel is from Seattle Washington. Growing up in very nature friendly environment, they both developed a loving and caring attitude towards Nature.

Jane started the soap business in 2013, because she was struggling to find cosmetics that she could use without having skin troubles afterward. After months of searching for the right cosmetics, she came to a conclusion that she was allergic to chemical based cosmetics. Although the Korean cosmetics industry was experiencing a massive growth during that time, she didn't see any companies making all natural cosmetics, let alone eco-friendly products. So she decided to make her own natural soap and natural facial and body cream using only the safest ingredients derived from Nature.

Daniel, at that time was working at a Norwegian based renewable energy company in South Korea. Having a keen interest in sustainable energy and lifestyle, he always dreamed of producing products that are more environmentally friendly.

With their experience and expertise in cosmetics and environmental science, Memoir Cosmetics® was founded in 2015. 

So, yes we really do care about the environment and you. 

We already have several natural skincare products currently selling online and we are planning to launch more natural skincare products pet care products, and household products. 

Thank you and we really appreciate your interest and support.

Sincerely,

Jane and Daniel

Memoir Cosmetics®

ALWAYS THE RIGHT CHOICE

References: 

1. https://www.nap.edu/read/13050/chapter/7

2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5188461/

3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3976443/

4. https://clinicaltrials.gov/ct2/show/results/NCT02735200?sect=X37016#limit

5. https://en.wikipedia.org/wiki/Absorption_(skin)

6. https://www.healthline.com/nutrition/how-much-vitamin-d-is-too-much

7. http://science.sciencemag.org/content/347/6223/768

Risks and challenges

Although this is our very first campaign on Kickstarter, we have been manufacturing natural skincare products since 2013. We are confident with our delivery schedule set for March of 2019. However, if we encounter any unforeseen events that may cause a delay, we will make sure to notify you immediately and work diligently to quickly resolve the matter.
We will keep you posted with frequent and transparent updates. If you have any questions regarding this campaign, feel free to email us at admin@naturalmemoir.com.

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Funding period

- (30 days)