About this project
Boobypack /bo͞obēpak/ n.
1. A sports-like bra that holds and protects your valuables from excessive sweat and movement.
Thank god I had my Boobypack on when DJ (insert name) dropped his sick new beat or else I would have lost my mind AND my phone!
The Boobypack Means Business
I've been working with designers, patent-lawyers, and production companies for almost a year now and I'm so happy I'm finally able to share the Boobypack with you! It all started with this drawing....
After deciding the phone fit better when the pocket was vertical, I ended up with this prototype made by a designer in NYC's garment district.
A few tweaks and a lot of paperwork later, I ended up with a patent-pending, neon-colored Boobypack that flatters AND provides utility. I put the mesh idea on the back burner and will revisit it when I think the world is ready.
The Boobypack is Versatile
I'm primarily marketing the Boobypack to EDM (Electronic Dance Music) concert goers but the truth is that the Boobypack is a great addition to your workout wardrobe as well. It gives more shape than your traditional sports bra and provides a handy pocket for your smartphone/iPod.
- The New York Times reports that EDM IS big business. Over 165,000 people went to Ultra Music Fest in Miami last year. At $300 a ticket, thats $49,500,000 spent on 3 days of rave bliss.
- Forbes reports that over the past year, the worlds top 10 DJs raked in $125 million which is more than the Los Angeles Lakers payroll.
- The Atlantic astutely states that "EDM is nothing if not physical. Skrillex shows are sensorily assaultive, the bass so loud it rattles not just the stomach but the ribcage." (Enter a clear need for the Boobypack to keep valuables safe from sensorial assault!)
There's more where that came from. Check out our Facebook page for more pictures of the Bpack Angels and don't forget to like it!
The Boobypack Plan
- I'll use Kickstarter funds for large scale production of the Boobypack– this includes money to buy the neon fabric, zippers, piping, and labels as well as labor and shipping costs. I'll also put some of the money towards website development and design.
If I get $15,000: I'll be able to make 1,000 bras and set up a minimalist looking website that will get the job done.
If I get $30,000: I'll be able to make 2,000 bras and set up a great looking website with various capabilities other than a shopping cart. (Such as a Boobypack Wall of Fame where users can mupload pictures of themselves wearing the bra at various concerts!)
If I get $60,000: I'll be able to make 4,000 bras, set up an awesome website, and start designing my next line of Boobypacks (ultimate goal is to line one of the pockets with an electronic textile so that when you put your phone in you'll actually be charging it...pretty cool eh?)
*** I want to address the potential health issue of keeping a cell phone (which emits non-ionizing electromagnetic radiation) so close to ones breasts. We recommend turning your cell phone off when stashing it in your Boobypack just to be safe but the National Cancer Institute has released this statement: "Although there have been some concerns that radiofrequency energy from cell phones held closely to the head may affect the brain and other tissues, to date there is no evidence from studies of cells, animals, or humans that radiofrequency energy can cause cancer."
The Boobypack Gets By With a Little Help From Its Friends...
A BIG shout out to all my friends who helped Boobypack get off the ground
1. Madeline Gordon, an extremely talented visionary, for filming and producing my Kickstarter video. She recently started her own production company with award-winning filmmaker Philip Shane and somehow still found time to help me out.
2. Mike Lawrence for taking gorgeous pictures at our first Boobypack shoot, making Facebook ads and putting headphones on our hummingbird logo! Check out his site everyone–he's the real deal.
3. Eleanor Anderson for creating Boobypack's beautiful logo. She's a bona fide artist, not just a graphics designer.
4. Sabrina Burda, Jaclyn Simon, Catie Straut, Natalie Dodge, Sophia Abbott, Caitlin Koles, Ilene Bornstein, and Will Gahagan for being my beautiful models! Special thanks to Sabrina and Natalie of SBND and Will Gahagan aka DJ Wallace of Are You Not Entertained? for being my EDM liaisons.
5. Nick Squires from Paradise Beats for supplying us with some great concert shots for the video!
6. Callan Carvey, Sarah Wheeler, Sasha Feldman and Jenny Wolock for being some of my favorite people and fueling the first Boobypack brainstorming session.
7. My mom for being an adept "prop girl" for our Kickstarter video and for being a constant source of encouragement and love. :)
Risks and challenges
The biggest challenge for this project will be getting Boobypacks to my backers by the promised delivery date. I have some bras in stock that I will get out to my first supporters ASAP. However, if my Kickstarter is very successful (as I hope it will be!) then larger scale production will mean that my backers will have to wait 1 or 2 months.Learn about accountability on Kickstarter
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