TERZETTOS by SOTO MASSINI. More than just a pretty ballerina.
"Luxury that isn't comfortable, isn't luxury" said Coco Chanel. We think she had a point. For the discerning woman who is seeking luxury footwear with wear-ability, we designed the Terzettos - THE WORLD'S FIRST HIGH PERFORMANCE BALLET FLATS. A timeless shoe that is simultaneously innovative, elegant and versatile, it's distinguished by its unique design. A combination of a high-tech footbed, with a modern variation of a timeless ballerina transforms these shoes into a sneaker with the looks of an Italian fashion shoe.
To find out if our Terzettos fit your feet, please refer to our UPDATE #12 from March 15 SIZING and FOOTBED(s)
Design & Anatomy
Our founding team has spent 20+ years creating custom made footbeds for Olympic and professional athletes, military, weekend warriors, patients of orthopedists, celebrities and for everyday people who want/need to look comfortable and fabulous for 16 hr days.
Our design embraces the structure and function of the foot. Learning from Sneaker and biomechanical health shoe design, our footbed is shaped to follow the natural contour of the foot. It molds to the foot over time for a customized fit.
A unique composition of the most advanced materials support the arch and cushion the heel, ball and back at a level unseen in a dress shoe.
We made the anatomical footbed removable so if needed, it could be replaced with a custom orthotic.
Please note that for IP reasons not all color combinations shown in the photos are available for all markets in the world. This is in order to respect and not violate any IP of other brands.
Engineering & Technology
A shoe that's been missing
Ballet flats have been fashionable since the early 50s when style icon Audrey Hepburn made them popular, and almost 70 years later their appeal is unchanged with celebrities like Taylor Swift and others being spotted regularly in their flats. Unfortunately though, with their design they are not really suitable for extended wear. Unless you are a teenager or a fan of barefoot running, it is difficult to survive a full day in ballerinas. With no structural support they are considered by many Podiatrists to be the worst choice of shoe.
Since sneakers don't go so well with a dress our designers styled the shoe like a ballet flat and added details to make it a unique, one-of-a-kind dress shoe.
We created these Terzettos, with the objective to SUPPORT a woman throughout her day - in every sense of the word. Whether going to work, spending time with family, travelling, going shopping, taking a walk, going to dinner or dancing, our Terzettos were designed to be a trusted companion to go with any outfit.
It's THE ONE SHOE EVERY WOMAN OF EVERY AGE has use for in her closet. Beautiful and discreetly comfortable, they are on her side (foot) to help her conquer her world.
Versatility & reduced waste
Terzettos are designed to be versatile. They can be worn with any outfit from formal dresses to jeans or short pants and for any occasion, whether it's the office, travel, sightseeing the beach or dinner in a fine restaurant. They have an elastic in the heel which allows them to be packed flat for travel and they come with a chic travel bag will let you bring Terzettos along in style or it can alternatively be used as cosmetic bag. To reduce waste, our shoe box can be used as a keepsake box.
Our Terzettos are handcrafted with the most advanced materials available. Finest Italian leather upper, leather lining, luxurious suede and three different space-age foams to hug your feet, support your arches and cushion your ankles, knees, hips and back. We firmly believe that with the design and materials chosen, you could run a marathon in these.
Step into color
Our Terzettos are available in 22 colors: black, white, silver, gold, navy blue, fuchsia, teal, red, heather grey, yellow, aquamarine, cobalt blue, nude (skin color), taupe, dark cherry, brown, dark sea green, lime green, orange, emerald green, midnight blue metallic, black patent snake print
The standard sole color will be black but other colors are possible depending on the region the backers reside. This is to respect any IP of other brands.
The Perfect Match - Just for you!
Our development team has spent 20+ years in making custom and tailored fit foot care products. For our backers, we are offering a tailored-fit option, using our new scan process leveraging your smartphone camera. Simply take a short video of your foot in the privacy of your home and send it to us. We will generate a 3d model of your foot, determine the closest matching shoe and then outfit the shoe with a customized footbed.
Looking great by doing good!
Soto Massini is an enterprise with a passionate social objective. We donate 5% of our revenues to a different non-profit organization every year.
For our first year we have selected the SENHOA foundation. An organization that is dedicated to combating modern slavery, otherwise known as human trafficking. Please visit http://www.senhoa.org
PLEASE NOTE THAT THIS APPLIES TO OUR REGULAR SALES PROCEEDS. NO FUNDS FROM THIS CAMPAIGN WILL BE DONATED TO ANY NON-PROFIT ORGANIZATION !
Post Campaign the Terzetto Milano will sell for €200/US$249
However, for our backers we will offer a 40-52% discount on the complete package WITH bag! Backers can choose between:
a) 8 sizes (EUR 35-43=US 4.5-12.5) and 2 widths (regular and wide)
b) 22 colors listed above
c) metallic hardware charm OR embroidered monogram in back.
d) elastic back OR firm back
The founder of Soto Massini is Thomas Pichler, an Austrian born engineer with a passion for shoes. Starting out in consumer goods at P&G and after graduating from Harvard Business School, he worked for the CEO of Porsche AG in Stuttgart where he learned how good design and deep knowledge of technology can create luxury objects which are beautiful, durable and provide unmatched usability. Feeling the entrepreneurial bug, he left Porsche and embarked on a career in foot care technology. He developed a foot scanning system and started a medical device & consumer health company, producing custom orthotics & performance inserts for everyday people, the military, Olympic athletes and celebrities. After selling the company in 2014, he moved to Austria and founded Soto Massini S.r.l. in Milan to start the development process with local designers.
Inspired by his significant other and muse Adriana, who spent 10+ years in the fashion industry, this new enterprise brings together 30+ years of professional experience in foot biomechanics, engineered luxury goods, fashion design, product development and entrepreneurial ventures. Thomas likes to think of these Terzettos as the Porsche's in the shoe world, and for everyone who knows Porsche's product portfolio, they get an idea of what's to come.
Risks and challenges
After 2 years of development, we started exhibiting our Terzettos last September in Milan. We are currently preparing the ecommerce launch in the US for spring/summer 2018. This goes to say that there is very little risk left for our backers to not receive their shoes. It is always possible that there are material problems from suppliers and that the timeline gets stretched as one waits for a new batch, but we are production ready and our focus is on marketing and building inventory for the US ecommerce launch.
The Silk Scarfs and Handbag table holders have been produced already.Learn about accountability on Kickstarter
- (40 days)