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$2,235 pledged of $54,200 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Jeanne De Vita
$2,235 pledged of $54,200 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

Three Wishes Bookstore: Think Outside the Bookshelf

Three Wishes Bookstore
Three Wishes Bookstore

The current publishing market is like a roller coaster. Anyone with an idea can publish a book. The marketplace is enormous. Publishers enter and exit the market, royalties are unpredictable at best, and authors who want to sell direct to readers have the burden of figuring out shopping cart software, sales tax... 

Three Wishes Bookstore is an online e-book and audio book retailer by authors and publishers, with the best interests of authors and publishers at our center. 

What are the "three wishes" publishers and authors want from a retail outlet? Simply put: transparency, accountability, and profitability. 

Here is how TWB will deliver to authors and publishers. 

1) Transparency. TWB has already developed a content management system unique in the industry. We can provide real-time sales data, with sale sources via a user-friendly, Windows-based system that shows sale source and sale price, as well as the applicable tax and expense rates, so an author or publisher can know real-time, at a glance, what they should expect to be paid. Our publisher and author contracts will be simple and available online with no gimmicks so any time an interested author or pub wants to look before they commit, they can see exactly what their obligations are, as well as what the benefits are. We will have a simple royalty rate (80% for domestic sales regardless of cover price, 60% for international) that is the most competitive in the market. Any author or publisher can look at their historic sales figures and see at a glance how much more they will earn for the sale of each book by distributing through Three Wishes Bookstore. 

Jeanne reading at a book conference--yes, it was a pajama party...
Jeanne reading at a book conference--yes, it was a pajama party...

2) Accountability. Unlike most vendors, TWB will pay all royalties quickly and without delay. The content management system we have designed is unique in the industry, so at any time, an author can track sales and know exactly what should be paid. Rather than seek out investors, we chose Kickstarter to raise our start-up costs because we want our customers to know who we are, what our values are, what our  experience is, and what we bring to this enterprise. Jeanne De Vita and Marci Clark along with our IT partners have combined more than 25 years specifically working in the publishing industry. Jeanne and Marci both edit and write, so we have experienced the pain of a publisher closing down as well as the stresses of navigating the self-publishing market. Three Wishes Bookstore will be domiciled in Los Angeles, California, where Jeanne lives and works, and we will have a dedicated phone line for authors and publishers who need support or have questions about their accounts. We will also have real-people handling reader support needs, through our IT support contract (for tech issues like downloading books or payment questions) as well as general questions about the store. No hiding behind an online persona. The collaborators on this project will be personally involved, visible, and invested in the store's success. Our author and publisher partners as well as our reader customers will be able to reach US. 

Marci fueling up before a reader event 2016
Marci fueling up before a reader event 2016

3) Profitability. Both publishers and authors want to maximize profits when they sign with an online retailer. You work hard to write that story, create a cover that is attractive and reflects the work inside the pages, and you spend time and resources to make digital books available so you can reach more readers at a lower price point than printed books are generally available. Our royalty rate will be best in class, and we will offer negotiable royalty rates based on sales--so the more books we sell, the more authors and publishers will earn. We will offer value-added perks that other stores do not, such a 'free book' mailing list so that when our authors put a book up as a free read, our entire distribution list will be notified.  

And of course, what would a bookstore be without READERS! Three Wishes Bookstore will be an interactive site where readers can store unlimited numbers of audiobooks and e-books, engage with their favorite authors through interviews and featured content, and most of all, access their favorite books in a user-friendly, attractive online store with competitive pricing and perks for enrolling in our book clubs and programs.

Once we reach our startup goal, we will immediately complete the legal work necessary and will execute the contract with the web designer. The site should be complete for a July 5,  2017, open but could take as long as 6 months to build and test if there are unanticipated tech delays. We will start web development right away and have already scheduled the time with our designer. We have the law firm retained so once we have the funding, we will immediately complete the necessary documents and filings so we can send out distribution agreements to our publisher and author partners. Our goal is to open 4th of July weekend with a significant inventory of indie work as well as traditionally published e-books.

Thank you so much for helping make our dream come true... and for helping authors and publishers realize their three wishes! 

Marci Clark, co-founder Three Wishes Bookstore
Marci Clark, co-founder Three Wishes Bookstore

 

 

Jeanne De Vita, co-founder of Three Wishes Bookstore
Jeanne De Vita, co-founder of Three Wishes Bookstore

 

 

Risks and challenges

We have already designed a logo, reserved a domain, retained a law firm with expertise in commercial business startup, a bookkeeper, and an IT professional, specifically with a best-in-class data management system tied to the online shopping cart that will allow us to offer total transparency to authors and publishers who distribute through us.

But as we know from the many who have come before us and failed, the cost of managing this business correctly is not small. The startup investment budget is as follows:

Legal, including distribution contracts, incorporation, and filing for sales tax permits: $23,250

Bookkeeping, including setting up a sales tax infrastructure and process to remit both electronic and check royalties and tax forms at year-end: $14,500

Web design, IT, and software including building the secure store and shopping cart, data storage for the volume of digital products, real-time IT support, and monthly subscription costs for the proprietary content management system (this does not include any hardware costs): $12,950

Administrative costs such as E&O insurance, a real dedicated phone line for customer support, postage, and banking costs: $3,500

_____________________ TOTAL: $54,200________________

We have budgeted nothing at this time for marketing and staff costs to keep the funding goal attainable. Any revenue that comes in over and above the goal will be spent on marketing so that we can reach the best authors and publishers and have the most diverse catalog of books available.

We believe that our core values of transparency, accountability, and profitability will make Three Wishes Bookstore a place where indie authors and traditional publishers can feel confident distributing their e-books and audio books. We will make the store interface simple and professional, so we attract readers who not only are looking for one book, but who may also be looking for author interviews, features, and other value-added content. We will infuse everything we do with honesty, creativity, and the genuine passion we have for books.

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    Pledge $25 or more About $25

    All About YOU, authors and publishers!

    Your $25 contribution will be rewarded with an exclusive interview about YOU (300-500 words) which you can use to promote your book or business. We will publish the interview on our blog!

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    Readers!

    If you're just a fan of fabulous books but don't write them yourself, we have rewards for you too. A $25 donation will earn you one book from a participating author. Tell us the genre you like to read and we will send you a free e-book in your choice of format along with a personalized thank you e-mail from the author! Your support directly impacts their art!

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    You meme, I meme (authors/publishers)

    Your $50 contribution will be rewarded with a long, loving look directly into your... custom meme. Send us a favorite line of text from your book and we'll create a custom meme that you can use to promote your brilliant story! Words only, friends, but we'll make it pretty and well use a royalty-free font so you can share on social media!

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    Pledge $50 or more About $50

    Readers, let's talk

    If you're a reader who loves interacting with authors, you might be excited about this reward. Your $50 contribution will earn an interview on our blog about YOU! Tell us whatever you want to share about books, your favorite authors. Want to tell the world how much you love zombie fiction? We'll interview you and publish your piece on our blog!

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    Pledge $100 or more About $100

    A picture is worth... (authors/pubs)

    You are so generous... we need both a picture and words to express our gratitude! Send us a favorite line of text from a book you have written and we'll create a custom meme that you can use to promote your brilliant story! If you have a licensed image, we will use that, or you can choose from our library of images licensed for your use. Your own meme!

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    Pledge $100 or more About $100

    Readers giving big!

    Wow. We thank you. $100 is a big contribution and we will send a personalized e-mail to thank you for supporting authors and publishers, send one free book in the genre of your choice, and we will include your name (if you'd like) on our website of featured supporters. Yay, you!

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    Pledge $250 or more About $250

    LA-LA-Land

    Picture this, friends. Set the scene. Los Angeles, California. The Hollywood sign. YOUR book in the hot little hands of Jeanne De Vita. A contribution of $250 earns this fun reward: you send Jeanne swag--a book, bookmark, even a digital file of your cover which I will print at my own expense--and I will take it someplace awesome in L.A. (Requests taken--within reason! I can't promise you I will sit in the lap of your favorite movie hero to read your book. But...want the Hollywood sign in the background? No problem!) and take a photo of me holding your book/item/swag. We will post the photo of me on an L.A. adventure with your swag and post it on the store blog. You can share like crazy all over social media! You made it to Hollywood, baby!

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    Three Wishes Story

    If you've got cash to share, a $500 contribution will earn you a custom-written short story! Give us three things you want in a story and your preferred genre (a sled, a surfboard, and a vampire, Young Adult romance) and one of our participating writers will write a custom short story which we will make available for free download on our site. With acknowledgements and thanks to you! (Let's keep the lawyers happy, though, okay? We can't infringe on copyrighted material, must follow all rules of good business and etiquette. But we can still have fun with this!)

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    Let's Get Down To Biz

    Want to learn to write? Have publishing questions? Your $1,000 contribution will earn you one hour on Skype with Jeanne De Vita, Marci Clark, or both! We can host your book club, teach a workshop--if you can dream it, we can probably teach it! (Related to writing, editing, and publishing, friends. Neither of us can teach you how to change the oil in your car. But you're welcome to ask about non-publishing topics like L.A., my celebrity sightings, what it was like to watch a taping of sitcoms and dance shows, etc.) We can even offer a one-hour private manuscript evaluation if you have a book and need help!

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