Slower, deeper, more fulfilling
Side Street is a new, free travel magazine about the stunning and welcoming North East of England. Our first issue is being produced to coincide with the Festival of the North East in June 2013, and aims to inform locals and tourists alike about our home region. Side Street is the first edition of our printed magazine, and is the product of our quest to discover true satisfaction in the cultural experiences of the North East.
Our online project and investigation www.purposeofvisit.co.uk has sought out the problems we face in the modern world of travel, and why it is that travel can sometimes be more stressful than relaxing. Our exclusive, passionate articles offer more fulfilling ways to truly experience Durham, Newcastle, Sunderland, Northumberland and other areas of the North East. Filled with original images, we cover areas such as arts and culture, nature, history, food and drink and everything else the region has to offer but in a slower, deeper and more fulfilling way.
On her website Gemma Hall, author of ‘Slow Northumberland & Durham’, describes her book as embracing the Slow Food and Tourism movements: “Its celebration of local distinctiveness, vernacular architecture, regional flavours and simple pleasures. It encourages visitors to seek out the unobvious, explore footpaths, railways trails, byways and B-roads - and linger awhile.”
We have taken a firm grasp of the thinking behind all things slow. Rather than be another glossy travel brochure explaining for the thousandth time how great the Baltic is, we take a slow approach. Travel can often be stressful, rushing around, trying to see too much in such short a space of time, leading to a less than fulfilling experience. Slow travel could be the answer to the problem.
Side Street offers an alternative, slow approach to experiencing the North East. It applies the theory of slow travel to various aspects of the region, be it searching out locally sourced food at a restaurant, walking along one of the region’s beaches or getting to grips with the history as you visit one of Northumberland’s castles. Hopefully it provides a far more enjoyable, educational and most importantly memorable time.
We are a group of young journalists, some of us born and bred in the North East, who feel truly passionate about exploring these secrets the area holds. We are eager to impart our research, knowledge, discoveries and exclusive interviews with the influx of visitors expected to grace the region over the summer months for the festival.
Working with the body of the established journalism school at the University of Sunderland we are all responsible journalists, none of whom know how to hack a phone. What we do know is how to pick one up, talk to a local expert in their field and write an enthralling, well-researched story.
Most of the content has already been produced; interviews have taken place, research has been conducted and top quality images have been snapped. Now it’s just a matter of bringing it all together and getting it out there.
The £1000 we raise will be used to print 3,000 copies set to be distributed all over the North East, from Durham to Northumberland, in cafes, bars, pubs and shops. With this print run we expect to reach 10,000 readers, be they tourists or locals, and provide them with a new light to look upon the North East.
Risks and challenges
If we do not receive enough funding there may be a challenge in raising money via other means to cover printing costs.
All of the content (copy and images) will be ready by May 17th, it's just a matter of putting it together but the team have set aside a week dedicated to its production.
The only other risk is if we all fall dreadfully ill at the same time, or die.
- (22 days)