Something Blue was dreamt up by me back in the mid 90's. I started with nothing but an idea, determination & creativity and I slowly but surely built a business that has been a modest success ever since . . . Now it's time to take Something Blue to the next level in 2013! Once that success is achieved I plan on hiring part time, stay at home moms and students to help me with production once the bigger orders start rolling in. (I already have a few people lined up!) I'll be doing my best to stimulate the economy and support my local community.
• Create a new & utterly fabulous Spring & Fall Collection
• Build more brand awareness
• Find great online advertising resources
• Most importantly, EDITORIAL!
What's Editorial you may ask....well, that's getting your products into the hands of magazine editors, bloggers, and stylists, etc. in order to make the outside world aware of your existence! What's great about editorial is that it's essentially FREE advertising! For example: you send your products to a magazine editor, they like it and put it in their magazine, along with information on how to purchase your product!
In order to achieve that I need a cash flow boost, and in order to do that I need to make samples, LOTS of samples. Which requires additional cash flow for:
• Cost of materials; stones & findings
• Labor to produce samples
• Design services for Look Books & Catalogues
• Great packaging
• Shipping fees
On that order I'm planning my annual Trunk Show this December. This is a really fun event and a great income generator. Last year was a smashing success and I'm gearing up to surpass last year's numbers! I'm hoping all of you Something Blue fans (whether you've just discovered me or have been around since the beginning) can help me take this first step to facilitate the next step and the next step and so on. One day, soon, you can say..."I knew her when." . . .
I'm offering some really great rewards to thank you for your support. It's a great chance to give AND toreceive! I'm truly grateful for your confidence in me and for supporting my goals in whatever way you can! Together we can make Something Blue the next big thing!
Owner-Designer at Something Blue
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
― Steuart Henderson Britt
Risks and challenges
The risk? Not taking one!
The challenge? Not having enough funds to properly promote the new 2013 Collections and keep the momentum that Something Blue has regained over the past 2 years going full swing!
I plan to reach out to all of my media contacts, any friends in the business with "connections", barter my services for professional photography, design services, social marketing, whatever it takes. I'm not shy :)
2013 is going to be HUGE for Something Blue and you're going to help me plant the seeds of success!
Be a part of the Something Blue 2013 wave of success by making your donation today . . . and get something wonderful for yourself as well!
Thank you :)
Support this project
- (23 days)