Project image
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€4,418
pledged of €40,000pledged of €40,000 goal
48
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jul 7 2016
€4,418
pledged of €40,000pledged of €40,000 goal
48
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jul 7 2016

About

Se sei italiano e non sai come funziona Kickstarter ecco un aiuto.

What are they.

Edo are cardboard blocks with which kids can build just about anything. Just let your imagination take over. A fort, a supercar you can actually sit in, a monstrous tyrannosaurus, anything can come to life with Edo.   

Edo bricks are available in three sizes, giving an ample range of structural combinations for any project or creation that comes to mind. They are pretty solid and the flat bricks are even tougher, making them ideal for topping off any project.

The blocks come in the classic cardboard color (Havana), or Icy White. If we reach our stretch goals, you will even be able to select a mix of bright modern colors.

The bricks can be colored, sprayed and transformed over and over again to tell countless stories. Special pieces are available, such as eyes to create animals, but the best part is that many add-on pieces can be easily created at home with a few art supplies and a little imagination.

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Montessori approach.

Self-directed activity, hands-on learning and collaborative play are the basics of the Montessori method.

With Edo, kids can create and play with their own ideas. The possibility to create something from scratch stimulates imagination and creativity. The dimension of the blocks and the chance to create life-size buildings develops spatial awareness and social skills. Edo lets kids play alone while inspiring the creative thought process and easily gets contagious in groups of all sizes.

Top quality fun.

Edo bricks are made with high quality micro corrugated cardboard. Its features have been chosen to provide a perfect strength to weight ratio in the assembled bricks.  

The design process took several months with different designers to reach the toughness we required but now, thanks to its carefully engineered structure, one single brick, assembled and used correctly, can support up to 50 kilos (100 lb.)!

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Family fun.

Edo is delivered flat and very easy to assemble. Kids as young as 10 years old can manage it, while we’ve seen younger children enjoy the time spent assembling them with a parent or a relative.

 Plus Edo is eco-friendly as the blocks are made of recycled and recyclable cardboard.

Fun and functional.

Edo can also be functional. The bricks are easily turned into a bookshelf, or a bedside table for the guest room. You can also build the legs for a coffee table to be used with any top and of course you can create other furniture. We even created an agility track for our dog!

Product specs.

Edo is eco-friendly. The colors are non toxic, the cardboard is FSC certified and we are also working on obtaining CE certification. The patent is pending, the application having been filed several months ago.

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Packages description.

Pledges.

What you get.

You will receive package you purchased, as well as a starter kit of all the designs we can think of. For example, with the 50 piece-set, you’ll also get our instructions on how to build a crocodile, a small bookshelf and three little animals. Plus, other suggestions to create your own add-on pieces.

On the playedo.com website we will even have additional suggestions, videos with the instructions and continuous updates and new ideas.

How it happened.

Edo was created by Simon Marussi, Raffaella Sintuzzi and Lisa Marussi who, among other things are a loving father, a tireless mother and a proud aunt. In an effort to create new and fun things to do for their small child, Simon was carried away with the idea of creating a life-sized block that would look good, be sturdy and build anything he could imagine. After being unimpressed with what was on the market, he went to work creating sustainable, recyclable and fun blocks that are just as much fun for parents as they are for kids. We really think that Edo is going to be a lot of fun for all children and the adults in their lives!

Where the money goes.

There’s still a lot we want to do with Edo. First, we want to refine the actual design. Once that has been completed, there’s a world of things that can be done with special papers. We want to be able to create new colors and special patterns for the Edo blocks, and potentially partner with well-known designers. We also think it would be awesome to have rewritable surfaces, blocks customized with pictures and drawings from our customers. 

Then there are the Edolinis! We’d like them to become very precise characters with a set of different clothes and uniforms available: from firefighters to doctors, from builders to suited office workers. Creating their wardrobe can be fun and interesting for kids and adults of all ages.

Last but not least there’s Augmented Reality: imagine the crocodile’s eyes coming to life and blinking at you or a tiny medieval army defending the castle. There’s a universe to create and imagine! 

Meet the team.

Special thanks to...

the editing maestro Marco Battiloro
the timelapse genius Thomas Blackthorne

the lighting guru Daniele, the photographers Olga, Vera and Roberto and the great performances of all the actors and models: Giorgio, Nadia and Leo, Rambo and Giordano, Elisa and Olivia, Simone and Viola, Mattia, Nicola and Lucia, Michelino and Sveva.

Risks and challenges

We will keep perfecting our design and the risks are very limited.
Something could go wrong with the printer or the cardboard supplier but there will still be time to find solutions and deliver on time. We are excited to work day and night to make it happen!

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Support

  1. Select this reward

    Pledge €3 or more About US$ 3

    THANK YOU!

    Every little bit counts so thank you very much! You’ll receive our postcard and your name will shine as one of the bricks of our wall of supporters.

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    Pledge €32 or more About US$ 36

    EDO 25 FOR EARLY BIRDS

    As a thank you for getting on board so early, get the 25 blocks pack at this super discounted price. What will you build?
    Retail price: €45 (approx. $51).

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  3. Select this reward

    Pledge €36 or more About US$ 40

    EDO 25

    Find out what Edo building is all about and get ready to build your small duck, a tree or whatever you can think of.
    Retail price: €45 (approx. $51).

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  4. Select this reward

    Pledge €39 or more About US$ 44

    THE EDOLINIS FOR EARLY BIRDS

    Enojy your super discounted Edolinis. These friendly playmates will come to your place and amuse the whole family.
    Retail price: €55 (approx. $62).

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  5. Select this reward

    Pledge €43 or more About US$ 48

    THE EDOLINIS

    The amazing Edolinis will come to your house and amuse the whole family. Draw the Scientist's labcoat and color his glasses.
    Retail price: €55 (approx. $62).

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  6. Select this reward

    Pledge €53 or more About US$ 60

    EDO ANIMAL KIT FOR EARLY BIRDS

    As a thank you for getting on board so early, you can choose any animal you like with a fabulous discount. Alligator, elephant or giraffe?
    Retail price: €72 (approx. $81)

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  7. Select this reward

    Pledge €57 or more About US$ 64

    EDO ANIMAL KIT

    Choose the animal you prefer and let the fun begin. Alligator, elephant or giraffe?
    Retail price: €72 (approx. $81)

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    1 backer
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  8. Select this reward

    Pledge €60 or more About US$ 67

    EDOLINIS+EDO 25 PACK, EARLY BIRDS ONLY

    The Edolinis family plus 25 Edo blocks to build them some gadgets or even some friends. This super pack is for smart early birds only!
    Retail price: €100 (approx $113).

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  9. Select this reward

    Pledge €69 or more About US$ 77

    THE EDOLINIS 2-PACK, EARLY BIRDS ONLY

    Get 2 sets of Edolinis (one for you, one for your neighbor) at a super price and save on the shipping costs.
    Retail price: €110 (approx. $124)

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  10. Select this reward

    Pledge €94 or more About US$ 106

    EDO ANIMAL KIT 2-PACK, EARLY BIRDS ONLY

    Start your zoo! Choose 2 animals and you’ll receive them at a very special price and save on the shipping costs. Choose from the alligator, the elephant or the giraffe.
    Retail price: €144 (approx. $162)

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  11. Select this reward

    Pledge €103 or more About US$ 116

    EDO 100 FOR EARLY BIRDS.

    Thanks for the great and prompt support! Big and small animals, doll-houses or even bookshleves: everything can happen with our best Edo blocks kit!
    Retail price: €160 (approx. $180).

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  12. Select this reward

    Pledge €113 or more About US$ 127

    EDO 100.

    The perfect choice: enjoy hours of fun and build anything your imagination can come up with.
    Retail price: €160 (approx. $180).

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  13. Select this reward

    Pledge €204 or more About US$ 229

    EDO 100, 2-PACK FOR EARLY BIRDS ONLY

    To thank you for the fast support, you get 2 packs of Edo 100 (one for you, one for your neighbor) with a huge discount and save on the shipping cost.
    Retail price: €320 (approx. $360).

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  14. Select this reward

    Pledge €348 or more About US$ 391

    THE SNOWY CASTLE.

    It's time to create your own kingdom! Hours of fun for all ages and the beginning of amazing adventures: more than 350 bricks to build anything you can think of.
    Retail price: €482 (approx. $542).

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  15. Select this reward

    Pledge €483 or more About US$ 542

    EDO 500.

    Huge! Experience never ending fun and countless creatures and stories. This awesome 500 piece set will become the coolest attraction in the neighborhood!
    Retail price: €668 (approx. $751).

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Funding period

- (30 days)