About this project
Hello there! Thanks for visiting our Kickstarter page for the pHOLD. With your help, we'd love to turn our idea into reality, for the benefit of biking enthusiasts and iPhone 4 owners worldwide.
The idea for the pHOLD was born on a bike ride during which I had to continuously stop, dismount and reach in the depths of my cargo pants for my iPhone whenever I got a call to or needed to look for directions. Then, my son and I started looking for bike-mounted phone holders and discovered several models, however, none of them seemed as simple and as elegant as we would have liked. So we rolled up our sleeves and set to design the pHOLD - "the iPhone 4 holder that folds to open" as Stephen exclaimed one night as we were sketching ideas.
To maintain the design style of Apple products, we felt it was important to use premium materials. This is why the components that make up the body are made of aluminum and the hardware that holds them together is stainless steel.
So how are we planning to go into production? Well, this is where you come in. To date we have two prototypes and we are about $10,000 away from producing the high pressure tooling required to make the aluminum components. Based on experience, testing, and positive feedback, this is a viable product, however it is up you to help with funding so we can bring it to life. By pledging $30 or more you are essentially pre-ordering a silver pHOLD and by pledging $40 or more you are pre-ordering a black pHOLD.
We are very excited about using this program created by Kickstarter. The shear joy of working on a project to create something from nothing, with your teenage son, is exhilarating. The prospect of actually turning this product into a popular one, is outright fascinating. Join us on this journey by supporting our endevour. If funded, we are targeting to have the pHOLD shipping to Backers by end of August.
Note: The Silver pHOLD will retail for $39.95 and Black pHOLD will retail for $49.95. iPhone 4 not included. iPhone 4, Apple logo and Apple are registered trademarks of Apple Inc.
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