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An environmentally sustainable, pay-as-you-can community kitchen providing access to healthy, local food in Sandy-ravaged Rockaway
An environmentally sustainable, pay-as-you-can community kitchen providing access to healthy, local food in Sandy-ravaged Rockaway
262 backers pledged $29,550 to help bring this project to life.

About this project

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$29,550

262

Our Vision and How We Will Use These Funds

Our vision is to establish a pay-as-you-can restaurant and/or food truck that will allow community members to access healthy organic food with dignity. Under the pay-as-you-can model, there are no fixed prices: customers can contribute a suggested donation or volunteer their time in exchange for a meal. Some people will pay more than the suggested donation knowing that doing so helps to cover people who can't afford to pay. Those who can't afford to pay can also volunteer their time to offset the cost of a meal. This model has already been applied successfully at Jon Bon Jovi's Soul Kitchen in New Jersey, as well as at over 30 restaurants and cafes within the One World Everybody Eats network including Panera Bread.

The start-up costs associated with a project like ours are significant. We have had a huge outpouring of support from all over New York, the country and right here in Rockaway. We are confident that with the help of the Kickstarter community, we can come together and continue to support the community of Rockaway. We will apply a portion of the funds raised on Kickstarter towards initial capital costs such as purchasing a brick-and-mortar kitchen space or a mobile kitchen depending on the amount raised. Purchase of a food truck alone can be as much as $45,000, equipping the truck to be up to code can cost as much as $60,000. Other costs include ensuring a living wage for kitchen managers who are residents of the Rockaways and can help coordinate volunteers. Additional costs include permit fees, insurance, and costs of raw ingredients. A mobile food handler's permit costs $100 per person and all the types of insurance required can cost up to $10,000 per year.

Our History

The founders of Shore Fruit who are residents of Rockaway responded immediately to the devastation caused by Sandy forming the Rockaway Rescue Alliance and establishing a community-based food relief initiative, The Shore Soup Project. Shore Soup fed an average of 800 people a day during the four months following the storm.

Beach 59th Street Distribution Center
Beach 59th Street Distribution Center

We began by feeding people from our tricycle delivery cart. We then expanded to a distribution center, which we set up on Beach 59th Street. We realized this was still not enough so we moved into a kitchen space where more volunteers could work with us. Once we moved into our kitchen, we began making door-to-door deliveries by bicycle and tricycle cart.

Shore Soup Project Kitchen
Shore Soup Project Kitchen
Delivery by Tricycle
Delivery by Tricycle

Grow NYC, the network of New York City farmers markets and many other farm groups and individuals, donated fresh produce, which enabled us to sustain our efforts.

Farmstands step up to help
Farmstands step up to help

Over 400 volunteers have come to donate their time, including local artists, Rockaway residents, and people from all over the Tri-State area. People from as far as Lebanon and Ireland and as close as our next door neighbors have all spent time at the kitchen and on deliveries.

Home Delivery
Home Delivery

What we've heard from recipients of our soups is that not only do they enjoy the healthy, slow-cooked meals, fruit, and fresh salad, they also appreciate that the food comes from caring people just like them, not from a government entity or large relief charity.

We feel strongly about the need for sustainable and affordable access to healthy meals for our community and have been deeply inspired by the work and experiences we've had thus far. We are committed to serving as a community hub providing opportunities for people to volunteer and work and for the community to connect and support itself through recovery, keeping the spotlight on Rockaway and the needs of our community. 

We're hoping that our friends on Kickstarter will help us realize our dream and then come join us on the beach this summer for a meal!

A rendering of what the truck might look like. Courtesy Rebecca Rusinow.
A rendering of what the truck might look like. Courtesy Rebecca Rusinow.
And if we truly surpass our fundraising goals- Our brick-and-mortar storefront will happen soon!
And if we truly surpass our fundraising goals- Our brick-and-mortar storefront will happen soon!

Preview Rewards on Tumblr

We know you'll feel better giving to us if you can see some of the swag you'll get in return before you pledge, so check out this link to our Tumblr page for some previews of rewards.

Tax Deductible Status of Your Pledge

Shore Soup Project operates under the 501(c)(3) non-profit of our fiscal sponsor, which is currently Fund For the City of New York. Your donations are 100% tax deductible. However, due to a naming glitch with our Amazon Payments account, your pledge will say "CEC Inc.", rest assured either way, we we receive your pledges and put them to good use.

Learn More About Us: Links to Media Coverage

Our founder, Robyn, was recently featured on NY1 as Queens Person of the Week 

Find Us on Social Media

Shore Soup!
Shore Soup!

Risks and challenges

As with any social justice and food related startup, ours is an undertaking that entails a number of risks and challenges.

We are determined to persevere through whatever may stand in our way. We have a strong network of collaborators and advisers in the restaurant, non-profit and pay-as-you-can worlds who we know we can call on to assist us. People like the founder of One World Everybody Eats network, and the head of day to operations at Jon Bon Jovi Soul Kitchen, Brooklyn restaurants like Strong Place, Caracas, and Watty and Meg and non-profit advisers like Community Resource Exchange and our fiscal sponsor The Fund For The City of New York have already been meeting with us regularly, pledging their support and lending their wisdom. We will keep lines of communication open to our backers (maybe one of you will have insights on how to tackle a particular problem we're facing ), and with your help and lots of hard work, we know these are all obstacles that we can overcome.

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FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Support this project

  1. Select this reward

    Pledge $15 or more About $15

    You will get a Hot Food For All, original Shore Soup sticker, printed by Publicide. Plus, a heartfelt shout out on our website! We will thank you and tell the world how generous you are!

    View the link under "rewards preview" in our project description for a preview.

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    25 backers
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  2. Select this reward

    Pledge $30 or more About $30

    The first 10 people to donate $25 or more will get a classic Shore Fruit t-shirt designed by Lillian, rocked on the Shore Fruit bike summer 2012 and captured in the NYTimes Style Section's article Boardwalk as Catwalk! Subsequent $25 pledges will get a Shore Soup Project t-shirt featuring our awesome logo designed by Tiffany Malakooti.

    View the link under "rewards preview" in our project description for a preview.

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    Limited 97 backers
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  3. Select this reward

    Pledge $50 or more About $50

    Shore Card: This is like a coffee card, it will have 4 stamps on it, which represent free meals at SHORE. This will enable you to come to SHORE, with a few friends and eat for free, or come on your own 4 different times!

    View the link under "rewards preview" in our project description for a preview.

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    17 backers
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  4. Select this reward

    Pledge $150 or more About $150

    Pledge $150 or more and your name will be written on the actual truck. You will be very publicly thanked, everyday for all to see! You will also get the Shore Card mentioned above.

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    11 backers
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  5. Select this reward

    Pledge $250 or more About $250

    Pledging $250 or more will make you our invited guest to our great Benefit. There will be great musical guests, artists and excellent food tastings, and you'll be sitting next us, without having to even purchase a ticket!

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    Limited 9 backers
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  6. Select this reward

    Pledge $500 or more About $500

    You will receive all the rewards mentioned above, plus a framed 10"x10" photo print by Iris Wall of a Rockaway scene of your choice. View the link under "rewards preview" in our project description for a preview.

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    Limited 3 backers
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  7. Select this reward

    Pledge $1,000 or more About $1,000

    Our thanks to the first person who pledges $1000 is a limited edition artist print by Swoon, an amazing artist and friend, lover of Rockaway and early volunteer and supporter of the Shore Soup Project.

    View the link under "rewards preview" in our project description for a preview.

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  8. Select this reward

    Pledge $2,000 or more About $2,000

    Pledge 2,000 and one of our awesome chefs will come to your house and do a cooking class for you and 5 of your friends. The class culminates in a dinner party where all participants get to sit down and eat what they've made.

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  9. Select this reward

    Pledge $5,000 or more About $5,000

    This gets you a SHORE for life card. This means that you get free meals for yourself forEVER. This level of support also includes a special Thank you on the outside of our truck and on our website. Plus, you will also be a VIP guest and recognized for your contribution at our benefit.

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Funding period

- (40 days)