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We are an Amsterdam-based watch brand introducing a new watch concept: a watch that can both be used as a pocket and wrist watch
We are an Amsterdam-based watch brand introducing a new watch concept: a watch that can both be used as a pocket and wrist watch.
We are an Amsterdam-based watch brand introducing a new watch concept: a watch that can both be used as a pocket and wrist watch.
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136 backers pledged €36,770 to help bring this project to life.

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A wrist watch and pocket watch in ONE! project video thumbnail
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A wrist watch and pocket watch in ONE!

€36,770

136

 The DR.W. watch can be applied in various ways

With a simple twist and click you can turn your wrist watch into a pocket watch - and reverse. Two watches in one. The concept consists of three parts: 

  • a back plate for the wrist watch, 
  • a back plate for the pocket watch, 
  • and the watch itself. 

Of course, the watch will be complemented with a (easily exchangeable) strap and cord/chain. The watch can be attached to both back plates with just a simple twist and click.

Imagine adapting your style to every situation in just a few seconds with a simple twist!

Either if you aim to use it as a pocket watch or a ‘regular’ wrist watch only, the design of the watch does not show any compromise between the two styles.

Transforming your wrist watch to a pocket watch (or vice versa) is just a matter of:

  • a push; 
  • a twist; 
  • and a click. 

Just like that! In only a few seconds you have changed your style to whatever you feel like!

The DR.W. is made for everyone and we could think of many reasons why it will become an indispensable asset for you:

  • It is fashionable and it will fit basically every dress code; 
  • It will suit all practical occasions, including hygienic restrictions; 
  • It is a timepiece representing the history of the watch; 
  • It is just a great looking watch.

The idea for our watch concept (a pocket watch that can also be used as a wrist watch) is based on a real-life problem that Reinder's brother faced during work.

As a medic he is not allowed to wear a wrist watch for hygienic reasons. Alternative time keepers (for example pocket watches) are limited in choice and also medics might like to wear a wrist watch outside work.

We have carefully designed three different versions of our first model, the DR.W. Jurre. 

All versions are characterized by a combination of a minimalistic design, high quality materials and of course the pocket/wrist solution. Allow yourself this luxury experience.

1. Brushed steel and black subdials

 2. White and bronze subdials

                                                                                                                                                                                                           

3. Navy blue and silver subdials

To make our watch even more special and one of its kind we will engrave the back plate of every watch case with its own unique serial number.

It took us nearly two years to design, produce and test what we believe is going to be an indispensable asset in your lifestyle.

Together with our mechanical engineer we have worked for months on the design and pocket/wrist watch solution, always keeping our main objectives in mind, designing a beautiful watch that:

  • can be switched from pocket to wrist watch (and vice versa) in a smooth way with a robust and sustainable mechanism; 
  • is made of the best materials available;
  • looks great either as pocket watch or wrist watch.

We stand behind our watch for the full 100%. Why? Because we have produced multiple rounds of prototypes until that very moment when we were 100% satisfied. No loose ends! 

All prototypes are tested by us and our testers and the valuable feedback received has been reflected in the improved designs.

We have carefully selected our suppliers and have chosen those that have a  proven track-record in the watch and leather industry. We got to know our suppliers for several years and have visited their production facilities as recent as in 2018.

It is only with your support that the DR.W. watch will become reality. 

Because of your support ahead of production we would like you to benefit from our special offers.

To back this project select the reward tier on the top of this page on the right, click on it and follow the Kickstarter prompts to pledge. If it's not clear yet how you can back this project and receive the DR.W. watch, please check out this video. Or simply let us know, we would be pleased to help out! 

If you would like to order an additional strap just add €25 to your pledged amount (or €15 for an additional pocket watch cord/chain) and we will ask you for your choice after the campaign.

Your credit card will not be charged until the end of the campaign and only in case we reach our funding goal.

At the end of the campaign a survey will be send to you where you can make your choice for color of the watch and straps.

To ensure we can deliver to you a premium quality watch we have worked with high quality stainless steel, sapphire glass, real Italian leather and one of the most reliable movements available.

We have been working and prototyping with our suppliers for over a year in order to get the best possible product for you. The prototypes are extensively tested by our test panel and based on their feedback we have been able to bring the final production prototypes to the highest level.

Before shipping the watches will be tested on alignment with our high quality standards by an independent testing agency.

Since we know the importance of being able to combine your watch with straps that will compliment each other, we have focused on quality only: genuine Italian leather straps from our Italian supplier.

Design your own unique look with one of the carefully selected series below.

'Van Gogh' series - faded leather

'Rembrandt' series - nubuck leather (top-grain cattle leather)

 'Vermeer' series - leather

After our campaign you will receive a survey where your strap of choice can be selected.

From our experience we know that straps are exposed to all kinds of environments. To ensure you can enjoy your straps as long as possible they have all passed the following 8 quality tests:

For the chain related to the pocket watch you can make your choice between the traditional stainless steel chain or leather chain. The latter is customary made for DR.W. by a small Amsterdam based leather boutique and will be available in black and brown. 

Both chains will compliment your pocket watch and will make sure you can keep your new eye-catcher close to you.

Who needs expensive packaging right? So what would be a better addition to your new DR.W. watch than a pouch where you can keep your watch parts safe?

This pouch is made of organic felt and will be added to your order free of charge when we have reached the €30,000 mark.  

Because we have partnered with some of the most reliable suppliers for our watches and straps with all production and logistical plans confirmed, we are most confident we can hand-over your new DR.W. according to schedule.

We might be new faces to you. Please let us briefly introduce ourselves and explain how we ended up introducing this new watch concept.

Shipping is free of charge and will be done by courier to anywhere in the world. Once the project is funded we will get back to you to request your address. 

We feel grateful that you have taken the time to read our campaign and of course we hope you are as enthusiastic about our project as we are. We have spend two years of our life preparing for this very moment. We fully realize that we can only make this become reality with your support. Therefore, please share our story on social media and become part of the journey! Together we can make this project a success!

Do you want to write something about us? Please do so! Our press kit will be useful!

 

Please refer to www.drwbrand.com for more information. Here you can also find our blogs of the last one and a half year where we haven given updates during the entire process. If you have any questions please let us know!

Risks and challenges

Over the last two years we have worked hard to make sure we can deliver a perfect product to you. We have done this by producing multiple rounds of prototypes resulting in production-ready prototypes that are tested and ready for production after our campaign.

We have reviewed and visited all our selected suppliers and have agreed product and delivery timelines with them. We are fully comfortable that our professional suppliers can meet our quality requirements and timelines. An independent third party will be appointed to do the quality and lab testing for us.

Although we are well prepared, we are aware that there are always circumstances that might lead to deviation from the initial plan. In any case, we promise you to keep you updated of the progress during and after the campaign. We will be fully transparant.

We will ship the DR.W. watch from the Netherlands. This will be done via courier. Please note that we do not have the capacity to consider import duties for all jurisdictions. If you are ordering from outside the EU, please take into account applicable import duties with you local customs office.

We are fully aware that we need the support of the Kickstarter community (of you) to make this project possible. We would like to thank you for this.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €235 or more About $272

    Super Early Bird - DR.W. Watch

    You will receive:
    - 1 DR.W. watch
    - 1 Italian leather strap (for wrist watch)
    - 1 Pocket cord/chain (for pocket watch)

    All styles/colors can be selected after the campaign
    Save 30% off future retail price
    Free shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 49 backers
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  2. Reward no longer available

    Pledge €250 or more About $289

    Early Bird - DR.W. Watch

    You will receive:
    - 1 DR.W. watch
    - 1 Italian leather strap (for wrist watch)
    - 1 Pocket cord/chain (for pocket watch)

    All styles/colors can be selected after the campaign
    Save 25% off future retail price
    Free shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
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  3. Select this reward

    Pledge €265 or more About $307

    Single | DR.W. Watch

    You will receive:
    - 1 DR.W. watch
    - 1 Italian leather strap (for wrist watch)
    - 1 Pocket chain (for pocket watch)

    All styles/colors can be selected after the campaign
    Save 20% off future retail price
    Free shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 16 backers
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  4. Select this reward

    Pledge €450 or more About $521

    Double | DR.W. Watch

    You will receive:
    - 2 DR.W. watches
    - 2 Italian leather straps (for wrist watch)
    - 2 Pocket cords/chains (for pocket watch)

    All styles/colors can be selected after the campaign
    Save 33% off future retail price
    Free shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 12 backers
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  5. Select this reward

    Pledge €675 or more About $781

    Triple | DR.W. Watch

    You will receive:
    - 3 DR.W. watches
    - 3 Italian leather straps (for wrist watch)
    - 3 Pocket cords/chains (for pocket watch)

    All styles/colors can be selected after the campaign
    Save 33% off future retail price
    Free shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
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  6. Select this reward

    Pledge €1,125 or more About $1,302

    5x | DR.W. Watch

    You will receive:
    - 5 DR.W. watches
    - 5 Italian leather straps
    - 5 Pocket cords/chains (for pocket watch)

    All styles/colors can be selected after the campaign
    Save 33% off future retail price
    Free shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
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  7. Select this reward

    Pledge €2,250 or more About $2,605

    10x | DR.W. Watch

    You will receive:
    - 10 DR.W. watches
    - 10 Italian leather straps (for wrist watch)
    - 10 Pocket cords/chains (for pocket watch)

    All styles/colors can be selected after the campaign
    Save 33% off future retail price
    Free shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
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Funding period

- (41 days)