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Positive Lifestyle Apparel. Clothing that promotes positivity, equality, and doing the right thing. Read more

Chicago, IL Fashion
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$2,019
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Positive Lifestyle Apparel. Clothing that promotes positivity, equality, and doing the right thing.

Chicago, IL Fashion
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About this project

Stay Gold Wear is an apparel company committed to being more than just fashion and accessories. We want to make a difference in your life, and the lives of others. Heavily influenced by straight edge, hardcore, and posicore music and living, Stay Gold Wear is committed to fighting against the negativity that is becoming a growing part of youth culture today.

We are here to fight back against the idea of "swag" and just downright being a jerk for the sake of looking cool. Stay Gold hopes to promote a grassroots idea of positivity, DIY, and doing the right thing. We want to encourage a lifestyle of looking on the bright side of things, both for yourself, and for those around you. Our goal is to transcend the idea of "Fashion with Passion," and to actually become something more; to promote happy living, equality, and helping people along the way.

Posi Wear is an idea that came from the Positive Hardcore idea of music that existed in the 80s and 90s, and has sense seen a resurgence in the 2010s. The term "posicore," a shortening of "positive hardcore" came about to describe bands that, although might be playing loud, fast, and aggressive music, they also have a positive message. These songs were there to build the kids up, and let everyone share in the joy of the music and the lifestyle.

This really stuck to us as kids, and have always been a major influence in how we live our lives, which is why we want to share it with everyone. Posi Wear is our way to do that. We hope that through our apparel company, we can really get a positive vibe growing with our customers, and create a culture of positivity all around the world. Turn on the television or open a newspaper nowadays, and all you see is negativity. We want to bring something fun into that world, something light, and something positive. Stay Gold hopes to get people asking "what is 'Posi?'" Which is the perfect time to share the idea.

Stay Gold is committed to providing ethical practices in our products. It all starts with our shirts. We could very easily get blank shirts for less than $1 a piece, not caring where it came from; but that's not us. We have done extensive research and are proud to say that our shirts are 100% cruelty free. Our shirts are printed on extra soft Gildan shirts. In 2007, GIldan became the first major manufacturer to receive accreditation from the Fair Labor Association, guaranteeing the working conditions of the products we sell. All our printing is done by hand, and is as Do-It-Yourself (DIY) as can be. We hand make our own buttons, too. The hats and stickers are outsourced, but we assure ethical business practices are taking place.

We are also constantly looking to partner with various causes, most importantly along the human rights side. All people are important, no matter their walk of life. Stay Gold wants to do it's best to aid these people, whether through community outreach, business partnerships, and ethical sponsorships.

For a high-res, detailed view, click the image.
For a high-res, detailed view, click the image.

For high-res, detailed images of the designs, click the image.

All t-shirts are produced using GIldan SoftStyle 4.5 oz ringspun cotton t-shirts. These ethically produced shirts are a softer, slimmer alternative to heavy cotton tees. They are available in both men and women's cuts.

Sweatshirts are made with Gildan products, as well.
⁃ Crewnecks: Gildan 7.75 oz 50/50 Heavy Blend Fleece Crew
⁃ Hooded Pullover: Gildan 7.75 oz 50/50 Heavy Blend Hoodie
⁃ Hooded Zip-up: Gildan 7.75 oz 5050 Heavy Blend Full-zip Hoodie.

All t-shirts run slim, but still true to size. All Sweatshirts run true to size.
⁃ Men's t-shirts, crew necks, and pullovers are available in sizes up to 5XL
⁃ Women's t-shirts and zip-ups are available up to size 3XL

Sorry, but the shirts are only available in the colors that we currently show them in. We like those colors, and they were inspired by some of our favorite designs that way.

$5 - Pledge $5 and we'll send you a set of 5 different Stay Gold 1" buttons, each one hand made by us. Put them where you want, give some to friends; it's a little round circle to spread the posi!

$5 - Don't like pin buttons? You can get a set of 3 stickers yet. We haven't decided on designs just yet, but you can be certain the Laurel SG design and the "Don't Be a Dick" designs will make the cut.

$5 - Feeling really DIY? How about a set of 2 Stay Gold 4" hand screened cloth patches? Sew them onto a jacket, a vest, or a bag. Its the old school way to do it!

$10 - Want buttons and stickers? How about stickers and patches? Maybe buttons and patches? Any of these three combinations are yours for $10.

$15 - Can't decide on which to get? Get them all! Pledge $15 and we'll give you a set of 5 buttons, 3 stickers, and 2 cloth patches!

$22 - Here you go, this one here will get you one of our 8 different Stay Gold t-shirts. Shipping is factored into the price, so you don't have to worry about that, either. What if you want more than 1 design (or more than 1 of the same design, even)? That's easy, just add $22 to your pledge for each additional tee that you would want. Say you want three shirts; well just use this option and pledge $66 ($22+$22+22). If you want other items, we have bundle packages to help you find the right amount for you!

$27 - Snap back hats have come roaring back into style in the last few years, so left's get a posi hat going, as well. Select this guy if you want to get one of our awesome hats (Note: we may or may not be able to have "POSI" screened under the bill, so there may be a slight difference if that isn't possible, but we'll let you know, first). Want to add a t-shirt to this? Easy, just add $22 for each tee and we'll know to ask you which shirt you'd like, too.

$32 - Everyone likes to be part of the club, don't they? We're offering a one time only t-shirt design exclusively through this KickStarter campaign. We don't have a design for it yet, but you can rest assured two things are certain, it will be just as rad as our other designs, and it won't actually say "KickStarter" on it, anywhere. If you want to add another design to this option, go ahead and add $21 per shirt to the pledge. You can add standard tees for $22, sweatshirts (crew necks for $35, pullovers for $45, and zip-ups for $50) and hats for $27 to this, too. As much as you like, and we'll ask you when we're all said and done.

$35 - Crew neck sweatshirts are a staple of Posi Wear. We have 4 of our t-shirt designs available as crew necks, and you'll probably want at least one of them. Wear it with pride when it's cold, or when it's not; it's up to you! Additional items are $22 for each t-shirt, $27 per hat, $35 for another crew neck, $45 per hoodie, and $50 per zip-up.

$45 - Everyone loves a pullover hoodie. I know I do. We have 3 of our designs available as pullovers.Additional items are $22 for each t-shirt, $27 per hat, $35 for another crew neck, $45 per hoodie, and $50 per zip-up.

$50 - We only have one standard zip-up hoodie, but I assure you it's my favorite! Additional items are $22 for each t-shirt, $27 per hat, $35 for another crew neck, $45 per hoodie, and $50 per zip-up.

$60 - Sweatshirt lovers can be part of the club, too! We have a KickStarter Exclusive zip-up in the works, as well. Additional items are $22 for each t-shirt, $27 per hat, $35 for another crew neck, $45 per hoodie, and $50 per zip-up.

$60 - To stay with the theme, we're offering a small run of hand screened and hand numbered poster. These have a limited number, even on this KickStarter. When they're gone, they're gone. Grab them before everyone else does!

$75 - Our first bundle package! Buy a shirt, a hat, and a crew neck together and we'll save you some money. Want a hoodie instead? You can also still add other items to this, too. $22 per extra t-shirt, $27 per hat, $35 for another crew neck, $45 per hoodie, and $50 per zip-up.

$85 - Want both of our KickStarter Exclusive items? Get them both and save a little bit. Add additional items with $22 for each t-shirt, $27 per hat, $35 for another crew neck, $45 per hoodie, and $50 per zip-up.

$100 - A t-shirt, a hat, and a poster. Bundle up and save on this limited number bundle. Add items for $22 per t-shirt, $27 per hat, $35 for another crew neck, $45 per hoodie, and $50 per zip-up.

$140 - One of each of the shirts, hats, crew neck sweatshirts, and poster. Add $10 to change the crew neck to a pullover, or $15 for a zip-up. As usual, you get to pick the designs, too. Add items for $22 per t-shirt, $27 per hat, $35 for another crew neck, $45 per hoodie, and $50 per zip-up.

$200 - Want all 8 of our t-shirts, plus the KickStarter exclusive tee? Well, this is the bundle for you! You can even add stuff to this, too! Add items for $22 per extra t-shirt, $27 per hat, $35 for a crew neck, $45 per hoodie, and $50 per zip-up.

$375 - Can't decide on any of the sweatshirts? Well then, this bundle will get you all of them for a deal! That's 4 crew necks, 3 pullovers, a zip-up, and the KickStarter exclusive zip-up for a discounted price. Add additional items for $22 per t-shirt, $27 per hat, $35 for another crew neck, $45 for another hoodie hoodie, and $50 for another zip-up.

$675 - Want everything we have to offer? With this bundle package, you will get 8 t-shirts, 4 crew necks, 3 pullovers, a zip-up, both KickStarter exclusives, a hat, a poster, buttons, stickers, patches, and our utmost thanks and gratitude.

$2500 - Everything we have, and everything we ever will. For the rest of our existence, anything we make will automatically be sent to you. You are a generous and positive person, so we want to ensure everyone knows it!

Risks and challenges

Whenever you're dealing with doing things yourself, you have every possible problem, and every possible solution. Any possible issue that could come up will be taken care of with individual care, and as much communication as humanly possible.

Our biggest challenge will be dealing with time. As soon as the campaign is finished, we will work with our suppers to ensure that we get all rewards out as quickly, and as efficiently as possible. Items will vary in delivery time, as some require more manufacturing than others. We will do our best for you to receive your rewards in as timely of a manner as possible.

If any delay should occur, we promise to remain in contact with all of our supporters, and promise to keep you as up to date as possible as to what is going on in the Stay Gold World.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Rewards

  • You selected
    $5 reward

    0 backers

    A set of 5 1" Stay Gold buttons.

    (add $5 to ship to Canada, $10 to ship to the UK, and $15 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $5 reward

    1 backer

    A set of 3 Stay Gold stickers

    (add $5 to ship to Canada, $10 to ship to the UK, and $15 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $5 reward

    1 backer

    A set of 2 Stay Gold 4" cloth patches

    (add $5 to ship to Canada, $10 to ship to the UK, and $15 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $10 reward

    1 backer

    Buttons & Stickers

    (add $5 to ship to Canada, $10 to ship to the UK, and $15 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $15 reward

    2 backers

    Buttons, stickers, & patches

    (add $5 to ship to Canada, $10 to ship to the UK, and $15 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $22 reward

    16 backers

    Your choice of any one of our 8 designs. Men's and women's cuts available

    Want more than 1 shirt, or another design? Just add $22 per shirt

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $27 reward

    1 backer

    A cool Stay Gold "POSI" snapback hat.

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $32 reward

    1 backer

    A KickStarter EXCLUSIVE! We came up with a special design just for KickStarter backers. Show that you support posi with this limited run shirt!

    Want some of the other shirts? Just add $22 per t-shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $35 reward

    2 backers

    Pick your favorite of our 4 crew neck sweatshirt designs. A true posicore classic style!

    Want more than 1, another design, or some of the other shirts? Just add $22 per t-shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $45 reward

    6 backers

    Any one of our 3 hooded sweatshirts is yours with this one. Pick the design and stay warm while you stay posi.

    Want more than 1, another design, or some of the other shirts? Just add $22 per t- shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $50 reward

    4 backers

    We only have 1 standard zip-up hoodie, but it is definitely my favorite!

    Want more than 1, or some of the other shirts? Just add $22 per t- shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $60 reward

    3 backers

    A KickStarter EXCLUSIVE! We came up with a special design just for KickStarter backers. Show that you support posi with this limited run zip-up hoodie!

    Want some of the other shirts? Just add $22 per t-shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $60 reward

    1 backer Limited (74 left of 75)

    We're doing a limited run of hand screened, and hand numbered, posters that will definitely bring a bit of positivity to whichever room you hang it in!

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $75 reward

    2 backers

    Want a shirt, a hat, and a sweatshirt? Buy them all together, and save a little!

    Add $10 for a hoodie
    Add $15 for a zip-up

    Add $10 if you want a hoodie
    Add $15 if you want a zip-up

    Want some of the other shirts? Just add $22 per t- shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $85 reward

    2 backers

    You want to be exclusive in your support of Stay Gold? Do it with both the KickStarter exclusive t-shirt and zip-up!

    Want some of the other shirts? Just add $22 per t- shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $10 to ship to Canada, $15 to ship to the UK, and $20 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $100 reward

    1 backer Limited (74 left of 75)

    So, you want a shirt, a hat, and a poster? Well this is the one for you! Save a bit by buying them together, and get them while they last!

    Want more than 1, another design, or some of the other shirts? Just add $22 per t- shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $15 to ship to Canada, $20 to ship to the UK, and $25 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $140 reward

    0 backers Limited (75 left of 75)

    Get one of each; a shirt, hat, sweatshirt, and poster! Help us out and look good doing it!

    Add $10 if you want a hoodie
    Add $15 if you want a zip-up

    Want more than 1, another design, or some of the other shirts? Just add $22 per t- shirt, $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $15 to ship to Canada, $20 to ship to the UK, and $25 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $200 reward

    0 backers

    Need to fill your wardrobe? Get all 8 of our t-shirts, plus the KickStarter Exclusive t-shirt together!

    Add $10 if you want a hoodie
    Add $15 if you want a zip-up

    Want sweatshirts, too? Just add $35 per crew neck, $45 per pullover, and/or $50 per hoodie.

    (add $25 to ship to Canada, $30 to ship to the UK, and $35 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $375 reward

    0 backers

    Getting chilly out there? You need to add some warmth, fast? Grab all of our sweatshirt designs, and we'll get you taken care of! That's 4 crew necks, 3 pullovers, 1 zip-up, and the KickStarter Exclusive zip-up, too!

    Add $10 if you want a hoodie
    Add $15 if you want a zip-up

    Want some t-shirts, too? Just add $22 per t- shirt

    (add $25 to ship to Canada, $30 to ship to the UK, and $35 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $675 reward

    0 backers

    Wow, either you are the coolest person ever, the most supportive person ever, the most positive person ever, or most likely all three! Get everything we've made with this one package; Buttons, stickers, patches, t-shirts, hats, sweatshirts, a poster... EVERYTHING!

    (add $50 to ship to Canada, $65 to ship to the UK, and $80 everywhere else in the world.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $2,500 reward

    0 backers Limited (10 left of 10)

    Want everything we have, and more?! With this option, not only will you receive everything we are offering in this campaign, but you will also receive everything we make in the future. Every shirt, every hat, every sweatshirt, every sticker, every button... you name it. If we make it, you get it; FOREVER!

    (No extra for international shipping needed!)

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)