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Conventional wisdom says a young Swiss watch company can´t make their own mechanical movement! Obviously industry wisdom is wrong!
Conventional wisdom says a young Swiss watch company can´t make their own mechanical movement! Obviously industry wisdom is wrong!
Conventional wisdom says a young Swiss watch company can´t make their own mechanical movement! Obviously industry wisdom is wrong!
131 backers pledged £121,803 to help bring this project to life.

Sleepless in Biel

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Jonas is working day and night, Saturdays and Sundays...

In between he has some rugby games to win and if you look closely at his nose, you will see some bruises there. Luckily is opponent on the field did not kick him harder so except a bleeding nose nothing happened and he went on assembling the following Monday morning;-)

Fully focused but physically exhausted after a tough rugby game
Fully focused but physically exhausted after a tough rugby game

New stuff also means new problems every day. And this is why Jonas has to do some extra shifts. 

Rotor bridge waiting for further parts
Rotor bridge waiting for further parts

During the next 10 days we will complete assembly, then we have to continue for another 10 days of testing to make sure the watches run smoothly.

Movement nearly completed inside of the case - rotor bridge with rotor will come next!
Movement nearly completed inside of the case - rotor bridge with rotor will come next!
So nice... and so much work... but still lots of work to do!
So nice... and so much work... but still lots of work to do!

We want to learn and make you happy!

Out of experience every new project especially when it is a mechanical product has a default rate between 5-10%. These are the unexpected things which are hard to find out in the lab and they start to surface when real world reality is showing its brutality.

Everybody who is into products knows this and we have to face this fact. But on the other hand this real world brutality is the best thing to learn from. 

And because we are not fortune tellers, just hard workers... and because we want to make sure you stay happy, we would like to tell our backers that during a period of 2 years in case trouble comes up on the movement side of your watch we will exchange the entire movement for free. 

Why? 

Because we want to be honest with you on this reality which all watch movement manufacturers are facing and we are also eager to learn something from these movements because there is nothing better than a "worn and wound" watch in a real world environment. Of course intentional physical abuse is not covered by this service;-)

Jonas go, go, go...!

Andreas, Yair Gal, and 10 more people like this update.

Comments

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    1. Andreas Felsl on

      Hi John,
      We just try our best. We do not want to play away our 7 years of hard work with some bad reputation.

      But I can assure you you are not the first wave of testers. I would say the 3rd test round in real world. Before we had quite a lot of people from our circle of friends who served as the human "guinea pigs":-) Thanks to all of them!

      I think de-risking this business by taking enough time and trying to stay 100% focused on this one movement for the past 7 years and I would say for the next 4-5 years is the key to success. With every day we continue to improve it, the value of this product and project is going up. If we ever find some real partner who wants to help built a real competitor or if we just continue and play it small we do not know.

      Time will tell us I guess.
      But meanwhile we are very confident in what we have done and what needs to be done in the coming years.

      Andi

    2. John H. Halpern, M.D.
      Superbacker
      on

      A 2-year warranty that anything goes wrong you'll completely replace the movement???? Unheard of! I truly feel like all of us Backers really are the first wave testers for a glorious revolution that will upend the Swiss watch industry.

      This goes great... Please don't just let yourselves get bought out by Swatch to stop your competition!!