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Online magazine about people, places and events in Gotham City of Africa.
Online magazine about people, places and events in Gotham City of Africa.
35 backers pledged $9,028 to help bring this project to life.

About this project

GUMMIE: first urban magazine in Johannesburg, South Africa project video thumbnail
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$9,028

35

Gummie is Johannesburg's first online urban magazine 

It is a vibrant range of interviews, reviews and reports published online, daily. New projects, stories of the past, music, politics, art, fashion and food — the whole city is in Gummie's focus. Johannesburg, or Joburg, or Jozi is the biggest city of South Africa and it lacks original writing about modern African culture. Gummie will fix that. 

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What will Gummie do?

Gummie will tell stories of people in Jozi. A young businessman transforming an industrial district, two sisters opening a restaurant and a new mayor in charge of the city — Gummie will be asking questions, analyzing and criticizing. Gummie will inspire and motivate. 

Here is a simple example: this May first Craft Beer festival happened in Joburg. The only way to find out about it was a small event listing and a Facebook page. Three days after the fest there was a report on a local website. If you missed it — too bad.

Next time it happens Gummie will call 5 main brewers, organize a photo shoot (most of them are cool guys with beards) and chat to them about African beer, Boere sausages and the new era of small business in the country. Everything will be published a week before the festival — just like that Gummie announces the event and gives interesting people a chance to speak. 

Obvious? — Yes! And no one does it here. 

Besides, we will pick items of the day, write reviews on new spots, feature "5 Best" compillations and produce one big interview every week. There are so many inspiring stories in this city — unexplored, personal stories of success, challenges and devotion. Gummie will give Jozi a platform to tell them all.

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Why does Joburg need Gummie?

Johannesburg is a developing city — in the most exciting sense. There are not many creative districts, a limited amount of events and a disturbed communication between the city government and citizens. But there are dozens of people who are making a difference. They open galleries and theaters, they draw political paintings and play good music. Press hardly tells about them. 

Blogs, articles here and there, Facebook pages — information is very fragmented. Gummie will be a place to gather it all and pick the most interesting parts. We want Johannesburg to know it's heroes!

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Why does Gummie need Kickstarter?

We have 2 goals on Kickstarter. First is — obviously — raise funds for Gummie's launch: create the final design, programming and promotion all over the town. And a launch party of course!

Second goal is finding soulmates. Now, Gummie's team is small but we believe that friends inevitably meet each other. If you want to contribute email us on gummiethemag@gmail.com. To stay in the loop, "like" Gummie on Facebook and check out for updates. 

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Rewards

Buttons, tees and tote bags are just the beginning — above that we are introducing Gummie's collaboration with South-African band Desmond and The Tutus. Guys are kindly supporting this Kickstarter project and giving away copies of their new album. Each copy will be exclusively signed and shipped straight from the heart of South Africa. The album is called Mnusic, it's cool and you can watch a music video from it here:

Buttons
Buttons
Tshirts and tank tops
Tshirts and tank tops
Tote bag
Tote bag

And more!

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What is Gummie's future?

Meeting friends, raising funds and building an amazing talented team — that is Gummie's plan for the nearest future. If you are interested to become an advertiser or marketing specialist, sponsor us or just inspire pop us a mail at gummiethemag@gmail.com

Special thanks to film director Johann Vorster for shooting and putting together this great video together.

Thank you!

FAQ

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Support this project

  1. Select this reward

    Pledge $2 or more About $2.00

    Ayoba! You get personalized digital postcard and a Warm African THANK YOU on Gummie's Facebook page.

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    4 backers
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  2. Select this reward

    Pledge $10 or more About $10

    You are amazing — that's why you get a button with Gummie's eye, personalized digital postcard and Warm African THANK YOU on Gummie's Facebook page.

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    3 backers
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  3. Select this reward

    Pledge $25 or more About $25

    Spasibo! The right to put your photo on the main page for a day is yours now. PLUS a button with Gummie's eye and a paper postcard with the view of Jozi.

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    10 backers
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    Pledge $50 or more About $50

    You get a t-shirt with STAY CURIOUS motto plus all of the above. Hope "L" suits you well because everything is large in Africa!

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    5 backers
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  5. Select this reward

    Pledge $110 or more About $110

    Tote bag with Gummie's eye PLUS a button and your photo on the main page for 5 days. A parcel from Africa is on it's way!

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    1 backer
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  6. Select this reward

    Pledge $220 or more About $220

    Fashion kit: a tee with STAY CURIOUS motto, tote bag with Gummie's eye and a button. Oh wait — your photo on the main page as well!

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    2 backers
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  7. Select this reward

    Pledge $330 or more About $330

    African kit: a wooden sculpture of a rhino, little wooden elephant or giraffe from South African artists, a wall poster of Joburg AND a bracelet with STAY CURIOUS motto.

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  8. Select this reward

    Pledge $550 or more About $550

    Editorial kit: you get a right to pick a place or event and we make a report on it. You are mentioned as an invited editor, your photo is on the main page for a week AND you get a poster and a button!

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  9. Select this reward

    Pledge $750 or more About $750

    Music kit: you get a new album "Mnusic" by Desmond and The Tutus, cool indie band of four South-African guys. With their signatures — exclusive, just for you. PLUS a button. Africa is howling!

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  10. Select this reward

    Pledge $1,000 or more About $1,000

    All-At-Once kit: for this amazing pledge you get a tote bag, a poster of Joburg, your photo on the main page AND a signed copy of new album from Desmond and The Tutus, coolest band in South Africa.

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  11. Select this reward

    Pledge $1,500 or more About $1,500

    Travel kit: we shoot a video tour of GUMMIE's favorite places in Joburg specially for you — you can pick a Day tour, Night tour or a Weekender. PLUS a tote bag, a tee and a button.

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    Limited 1 backer
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  12. Select this reward

    Pledge $5,000 or more About $5,000

    This is our sponsorship package for companies and individuals. Your brand is an exclusive sponsor of GUMMIE.co.za for a month. Your portrait proudly takes it's place on the "Team" page AND you get ALL the goodies mentioned above!

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Funding period

- (25 days)