Project image
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$4,910
pledged of $45,000pledged of $45,000 goal
42
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 14 2013 4:58 PM UTC +00:00
Last updated June 14, 2013

Johnny's Cakes - A Mobile Cupcakery - Roll With It!

A Mobile Cupcakery Project Bringing Gourmet Cupcakes To the Streets Of Ellensburg, WA

Johnny's Cakes - A Mobile Cupcakery - Roll With It!

A Mobile Cupcakery Project Bringing Gourmet Cupcakes To the Streets Of Ellensburg, WA

$4,910
pledged of $45,000pledged of $45,000 goal
42
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 14 2013 4:58 PM UTC +00:00
Last updated June 14, 2013

About

THE STORY

Johnny’s passion for baking started simple – with a cake; a birthday cake specifically, for a very special girl, on a very special day. Three years later, that passion has turned into an obsession with a single goal – to create the finest quality cakes and cupcakes. The Johnny’s Cakes mission follows some basic principles: make everything from scratch – from the cake and frosting, to the filling and garnish; use high-quality ingredients, like local farm-fresh eggs and the most decadent chocolate; develop an artistic visual aesthetic; and provide exceptional service.

With his wife/partner/assistant at his side, Johnny has developed over 50 unique recipes, which have helped make Johnny’s Cakes a successful endeavor. This is where YOU come in.

THE VISION

To bring gourmet cupcakes to the streets of Ellensburg and surrounding communities. Johnny’s Cakes will be launching its mobile cupcakery in the summer of 2013, and will be offering 10 – 15 different flavor combinations on a regular basis, with more in constant rotation. With the mobile cupcakery in operation, Johnny’s Cakes will focus on high quality lunch and dinnertime treats, plus Midnight Cupcakes – a late night sweet fix on Friday and Saturday nights.

SAMPLE MENU

Use of Funds

What We Have:

  • The Menu - recipes have been tested and brought to perfection
  • Permits and Licenses - the business has been established, with a strong customer base, and the process for permits and licenses for a trailer has been started

What We Need:

  • The Trailer - an 8' x 14" trailer from Portland Food Trailers
  • Appliances - convection oven and range, refrigerator, mixers, etc. - to complete a full mobile commercial kitchen

Risks and challenges

As is true with any adventure in life, we will be confronted with risks and challenges. After opening our cupcake trailer, we will need to continue to implement responsible business practices, while also adding to our loyal customer base. Additionally, one of the greatest risks will be the winter weather of Central Washington. During the winter months, a bad storm or cold weather could shutdown the trailer for a few days or even a week. However, with the ability to change locations to meet our customer's needs, the wintertime could prove to be a hidden advantage.

The mobile food industry is growing rapidly, and by offering a uniquely delicious experience, we hope to create an edge over our competitors.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    THE THUMBS UP: You will receive a snazzy, limited-edition sticker with the Johnny's Cakes logo; a good addition to any laptop, bumper, or trapper keeper.

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    Pledge $25 or more About $25

    THE HIGH (20) FIVE: You get the sticker plus a personalized thank-you certificate entitling you to THREE cupcakes of your choice during a visit to Johnny's Cakes.

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  3. Select this reward

    Pledge $50 or more About $50

    THE FIST BUMP: In appreciation of your support, you will receive the sticker, certificate, and a Johnny's Cakes Cupcake-In-A-Jar, delivered to your doorstep.

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  4. Select this reward

    Pledge $50 or more About $50

    THE SNEAKY FIX: If you like chocolate...no...if you LOVE chocolate, snatch this up before it's gone. For your contribution, you will receive one dozen Death by Chocolate cupcakes, delivered right to your doorstep.

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  5. Select this reward

    Pledge $65 or more About $65

    THE EARLY BIRD: For your quick response to support our project, you will receive the sticker, certificate, and one dozen assorted cupcakes delivered to your doorstep.

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    Limited 5 backers
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  6. Select this reward

    Pledge $75 or more About $75

    THE HANDSHAKE: For your support, you will receive the sticker, certificate, and one dozen assorted cupcakes delievered to your doorstep.

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    2 backers
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  7. Select this reward

    Pledge $100 or more About $100

    THE BEAR HUG: To thank you for your support, you will receive the sticker, certificate, one dozen assorted cupcakes, and your choice of a limited edition Johnny's Cakes apron or t-shirt.

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    10 backers
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  8. Select this reward

    Pledge $100 or more About $100

    NEW REWARD! For this special reward, we will ship THREE DOZEN assorted cupcakes to you, anywhere in the U.S. Choose to have them delivered all at once, or each dozen at a different time throughout the year.

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    0 backers
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  9. Select this reward

    Pledge $500 or more About $500

    THE "HOW YOU DOIN'?": You will receive the sticker, certificate, one dozen assorted cupcakes, apron or t-shirt, and an invitation for you and a guest to the ultra secret, ultra hip opening-day after party. In addition, we will bring the cupcake trailer to your residence or workplace (Kittitas or Yakima County residents only) for a catered cupcake party for up to 10 people.

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  10. Select this reward

    Pledge $1,000 or more About $1,000

    THE KISS: You will receive the sticker, certificate, TWO dozen assorted cupcakes, TWO aprons or t-shirts (or one of each), invite for you and THREE guests to the opening-day after party, the catered event (Kittitas or Yakima County residents only), a three-hour baking/decorating class for you and a friend, and a cupcake permanently named after you.

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    Pledge $5,000 or more About $5,000

    THE PROPOSAL: You get the sticker, certificate, TWO dozen assorted cupcakes, TWO aprons or t-shirts (or one of each), invite for you and FIVE guests to the opening-day after party, the catered event for up to 20 people (Kittitas or Yakima County residents only), and TWO three-hour baking/decorating classes for you and a friend. Additionally, you will get to work one-on-one with Johnny to develop a new cupcake, which will be named after you, and be a featured item on the menu. And here's the kicker; you also will receive lifetime VIP privileges, which include a personal assistant anytime you visit Johnny's Cakes, as well as your own private chair and table. And what VIP package would be complete without a crown and scepter (handmade and decorated by our kids)?

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    Pledge $10,000 About $10,000

    THE CORPORATE BACKER:

    For your support of our project, we will post a 4' x 5' image of your logo and advertise your business in a prominent spot on our trailer for an entire year. Additionally, we will bring the mobile cupcakery to your business and cater a special event with all your favorite cupcakes for up to 100 people.

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Funding period

- (28 days)