Drink to the individuals. To those who get lost in their thoughts and return with souvenirs. To those who break tradition and then refuse to buy it. To those who seek personal enrichment over people’s approval. Drink to those courageous enough to be comfortable in their own skin.
We’re taking whiskey off its high horse
Lonerider is ushering in a new age of whiskey. Something a little bit bolder, a little bit spicier, and a tad more reckless. A drink best served straight up with a group of friends on a Tuesday night because, well, why the heck not? Say goodbye to your old whiskey – a.k.a the dusty bottles waiting for that special occasion. Instead, pour a round of Lonerider Spirits bourbon whiskey and taste how we upset the status quo. Our Lonerider Spirits are held to the same high quality standards as our Lonerider beers that have a cult following.
But who are ya'all?
Billy the Kid, Jesse James, Butch Cassidy, and Josie Wales – lovers of law-breaking and whiskey-drinking. It’s about time they met their modern-day match. Meet the notorious Lonerider rebels, Sumit Vohra and Chris Mielke, two men who dreamed of breaking tradition and then building a new one. Over a dram of small batch whiskey, they pondered how a craft brewer could expand into the Wild West of spirits. Conclusion: you need to be tough, go against the grain, and be audacious…yet approachable. Most of all – you need to be an outlaw.
Sumit is the founder of Lonerider Brewery in Raleigh, N.C. with a strong brand and robust distribution system. Chris is a project manager with what some may consider an obsession with distilling. Through mutual friends and plenty of experimentation, a strong team was developed to create and distribute a world-class whiskey. We’ve never looked back.
Help us spread the word throughout the badlands
We've been fortunate enough to partner up with adventure-seeking individuals with a passion for distilling, but now we are in need of extra funding to promote and market our whiskey and additional products down the road. We’ve bootstrapped this with our savings and investments from friends and family, but we’d love YOUR support to get these great spirits in front of whiskey drinkers.
We need $$$ for:
• Marketing and swag (such as hats, t-shirts, shot glasses etc.)
• Ads & PR
You’ll help bring about a new era
Our products are something that you can be proud of. And it’s okay to get a little sentimental – we won’t judge. This is a rare chance to be a part of a distillery with fast growth potential. We may be going against tradition, but we’re going the route of the outlaw. So, raise your glass – life’s too short to drink comfortable. CHEERS!
The press always loves an outlaw - and they love our campaign!
Dang pardner, show me the swag!
As a special promotion for ONLY our Kickstarter backers if you buy some snazzy duds to show your support we need to acknowledge you as an "Original Backer" of Lonerider Spirits. So we've added this to our offerings to give you the recognition you deserve when you walk into the Lonerider Hideout!
Now for the swag!
Risks and challenges
Hmmm… sounds like this may have some risks or some sort of balderdash? We might not make enough cash to generate all the cool swag we want, but we're well on the way to bringing some tasty spirits to market. Fewer funds means that we may not be able to advertise as much as we would like... which would be a tragic blow to whiskey lovers everywhere.
Hey outlaw, we've got you covered if you support us - we have our vendors waiting for us to place orders and get all this swag manufactured. We're using tried and tested sources, so feel confident that your contribution is covered!Learn about accountability on Kickstarter
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