£1,095
pledged of £10,000pledged of £10,000 goal
20
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, September 19 2015 12:59 PM UTC +00:00
£1,095
pledged of £10,000pledged of £10,000 goal
20
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, September 19 2015 12:59 PM UTC +00:00

About

Introducing the Intelligent Design T.  The first product designed with this Lighter Touch, Creative Commons Licence at it's core. 

You can watch a video of the T being made here

Making it yours.....

Personalise your IDT: Add your initials, a word and make it your own.  Select a personalised IDT as your reward for backing us then we will be in touch with you after the campaign has finished and you can choose your T colour, thread colour and the let us know the initials you'd like us to sew in.

The stitching is performed as part of the construction process.  The thread is unbroken and uncut from the start of the T to the end.

Watch a video of the customised T being sewn here

Make it yourself...

Are you a crafter, a brand or a factory?  Do you like the idea of Intelligent Design.  Use the Crafter Rewards to Support us and we'll send you the patterns and instructions so you can produce your own Intelligent Design T.

Provenance...

With London Denim product we know where every bit of our product comes from and the names of the people who weave and embroider.  It's the same for IDT.

Watch a video of the jersey and thread being made here

Organic Cotton - Turkey
Knitting the Jersey Fabric - Discovery Knitting, Leicester, UK.
Making - Zero One Nine Group - Leicester and London, UK.
Thread - Gutach, Germany.
Tags Embroidery - Zero One Nine Group - Leicester, UK
Packaging - Potato Sack Company - Yorkshire, 
Distribution - Royal Mail

I need your support...

Creating clothes with the Intelligent Design ethos is a product and fashion design challenge.  London Denim is a very small one man band jeans business and this was my idea to try and change the way the clothing business operates. 

At it's core this idea is driven by YOU liking the idea and wanting to wear the product and hopefully tell others about how we can change the way the business works with the style and sharing. 

Intelligent design only works if you love the idea enough to back it.

            Thanks for checking out the campaign - Simon.

Now...  Choose your reward..

London Denim's low production quantities and quality of materials normally mean high price points.  With your support we can smash these down and deliver the IDT at the same price as a Mid level brand on Mr Porter!

Risks and challenges

You've backed us now you deserve your reward and we will do everything to make sure we keep our promise and deliver it to you!

Looking at other Kickstarter campaigns it's clear that some campaigns fail a bit at the final hurdle of delivering the finished product to its backers. We don't want to be that campaign so we're using a tried and tested supply chain which just needs your support to put it in motion. To deliver your IDT to wherever you are in the world we will use Royal Mail's signed for service. This means your postman will need the product signed for before he lets it go. Also we commit that the IDT will not be sold anywhere else until 1 month after our shipments to all of our Kickstarter backers are complete.

OH Bugger.... it can happen that the production chain breaks down. We've structured the reward production to grow slowly over the delivery quarter of September to November. To hit the minimum order targets set for us by our suppliers we need our Kickstarter friends to back us to produce 500 IDT's. however if we can we want to STRETCH and we've got a potential production of 5000 IDT's to process over 3 months which means our knitters will have to produce 10,000 meters of jersey and our factory will have to create potentially 50 units a day of IDT's while our London Studio will have to produce an average of 4 IDT's with initials. This is achievable as your backing allows us to purchase the additional machinery required to ensure we deliver.

Our promise to you is that by backing our campaign we will deliver your rewards. After all you're not only breathing life into a new product you're helping bring a vision of a better way of design and production to life.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About $6

    REWARD #1 - THE SUPPORTER

    You love our idea and think the world will be a slightly better place if we all designed intelligently and shared a bit more.

    For your support you will receive:
    1. An eMail of thanks from Creative Director Simon King
    2. Your name will join the IDT shout out credits at our IDT launch party.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £
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  2. Select this reward

    Pledge £10 or more About $13

    REWARD #2 - THE CRAFTER

    You love our idea and want to make the IDT yourself perhaps upcycling those old curtains of your grans or fabric you found in the thrift shop.

    We will eMail you a PDF pattern of the IDT in all sizes. You print it out on a4 paper and cut and paste it together and get cutting and sewing!

    For your support you will receive:
    1. An email PDF of the IDT pattern.
    2. Sewing instructions for the IDT.
    3. An eMail of thanks from Creative Director Simon King
    4. Your name will join the IDT shout out credits at our IDT launch party

    Less
    Estimated delivery
    1 backer
    £
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  3. Select this reward

    Pledge £20 or more About $26

    REWARD #3 - THE ORGANIC JERSEY CRAFTER

    You love our idea and want to make the IDT yourself with the beautiful organic jersey we've produced! Fair enough! GO FOR IT!

    We will eMail you a PDF pattern of the IDT in all sizes. You print it out on a4 paper and cut and paste it together. Meanwhile we will post you 2 meters of jersey so you can get cutting and sewing!

    For your support you will receive:
    1. Two Meters of our organic jersey in the colour of your choice.
    2. An email PDF of the IDT pattern.
    3. Sewing instructions for the IDT.
    4. An eMail of thanks from Creative Director Simon King
    5. Your name will join the IDT shout out credits at our IDT launch party

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £
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  4. Select this reward

    Pledge £35 or more About $45

    REWARD #4 - EARLYBIRD - IDT-SHIRT

    1 x T-Shirt in the Colour of your Choice.

    For your support you will receive:
    1. A Intelligent Design T's in the colour of your choice: Black, Navy, Grey or White.
    2. An eMail of thanks from Creative Director Simon King
    3. Your name will join the IDT shout out credits at our IDT launch party.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    £
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  5. Select this reward

    Pledge £40 or more About $52

    REWARD #5 - AN IDT-SHIRT

    1 x T-Shirt in the Colour of your Choice.

    For your support you will receive:
    1. A Intelligent Design T's in the colour of your choice: Black, Navy, Grey or White.
    2. An eMail of thanks from Creative Director Simon King
    3. Your name will join the IDT shout out credits at our IDT launch party.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £
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  6. Select this reward

    Pledge £60 or more About $77

    REWARD #7 - A PERSONALISED IDT-SHIRT

    Take control and personalise your IDT. You Choose the colour, you choose the thread and you tell us the letters and we do the rest!

    For your support you will receive:
    1. A personalised Intelligent Design T's in the colour of your choice: Black, Navy, Grey or White.
    2. An eMail of thanks from Creative Director Simon King
    3. Your name will join the IDT shout out credits at our IDT launch party.

    Delivery of the first 100 will start in September with all deliveries complete by mid November.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    £
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  7. Select this reward

    Pledge £75 or more About $97

    REWARD #7 - TWO IDT-SHIRT's

    2 x T-Shirt's in the Colours of your Choice.

    For your support you will receive:
    1. Two Intelligent Design T's in the colour of your choice: Black, Navy, Grey or White.
    2. An eMail of thanks from Creative Director Simon King
    3. Your name will join the IDT shout out credits at our IDT launch party.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
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  8. Select this reward

    Pledge £100 or more About $129

    REWARD #8 - THREE IDT-SHIRT's

    3 x T-Shirt's in the Colours of your Choice.

    For your support you will receive:
    1. Three Intelligent Design T's in the colour of your choice: Black, Navy, Grey or White.
    2. An eMail of thanks from Creative Director Simon King
    3. Your name will join the IDT shout out credits at our IDT launch party.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £
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  9. Select this reward

    Pledge £120 or more About $155

    REWARD #9 - FOUR IDT-SHIRT's

    4 x T-Shirt's in the Colours of your Choice.

    For your support you will receive:
    1. Four Intelligent Design T's in the colour of your choice: Black, Navy, Grey or White.
    2. An eMail of thanks from Creative Director Simon King
    3. Your name will join the IDT shout out credits at our IDT launch party.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £
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  10. Select this reward

    Pledge £250 or more About $322

    REWARD #10 - COMMERCIAL CRAFTER

    Love the idea, love the design, got a factory, own a brand and want to spread the LONDON DENIM INTELLIGENT DESIGN love....

    For your support you will receive.

    1. Pattern Pack with .DXF File with Graded Patterns
    2. Industrial Production Spec
    3. Contact list for all suppliers including UK production.

    This pattern and the right to produce is provided a Creative Commons licence. Produce and sell as much as you like however you have to publish any amendments / changes you make to the pattern.

    Remember the rules. LIGHT TOUCH textile and production that means up-cycle or organic textile only.

    Less
    Estimated delivery
    0 backers
    £
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  11. Select this reward

    Pledge £3,000 or more About $3,864

    REWARD #11 - COMMERCIAL BACKER

    Love the idea, love the design, got a business and want to give everyone an Intelligent Design T

    For your support you will receive.

    1. 80 T's in the colour of your choice
    2. An eMail of thanks from Creative Director Simon King
    3. Your name will join the IDT shout out credits at our IDT launch party.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
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  12. Select this reward

    Pledge £5,000 or more About $6,440

    REWARD #12 - THE ULTIMATE COMMERCIAL BACKER

    Love the idea, love the design, got a business and want to inspire everyone with Intelligent Design T

    For your support you will receive.
    either
    1. 140 T's in the colours of your choice
    or
    1. 80 Personalised T's
    2. A design meeting with Simon King. (In London)
    3. Your name will join the IDT shout out credits at our IDT launch party.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
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Funding period

- (30 days)