Look Good, Feel Good in London Denim Intelligent T-Shirt.
Look Good, Feel Good. Support London Denim's game chaining Intelligent Design concept and challenge the way we make and share fashion.
Introducing the Intelligent Design T. The first product designed with this Lighter Touch, Creative Commons Licence at it's core.
You can watch a video of the T being made here
Making it yours.....
Personalise your IDT: Add your initials, a word and make it your own. Select a personalised IDT as your reward for backing us then we will be in touch with you after the campaign has finished and you can choose your T colour, thread colour and the let us know the initials you'd like us to sew in.
The stitching is performed as part of the construction process. The thread is unbroken and uncut from the start of the T to the end.
Watch a video of the customised T being sewn here
Make it yourself...
Are you a crafter, a brand or a factory? Do you like the idea of Intelligent Design. Use the Crafter Rewards to Support us and we'll send you the patterns and instructions so you can produce your own Intelligent Design T.
With London Denim product we know where every bit of our product comes from and the names of the people who weave and embroider. It's the same for IDT.
Watch a video of the jersey and thread being made here
Organic Cotton - Turkey
Knitting the Jersey Fabric - Discovery Knitting, Leicester, UK.
Making - Zero One Nine Group - Leicester and London, UK.
Thread - Gutach, Germany.
Tags Embroidery - Zero One Nine Group - Leicester, UK
Packaging - Potato Sack Company - Yorkshire,
Distribution - Royal Mail
I need your support...
Creating clothes with the Intelligent Design ethos is a product and fashion design challenge. London Denim is a very small one man band jeans business and this was my idea to try and change the way the clothing business operates.
At it's core this idea is driven by YOU liking the idea and wanting to wear the product and hopefully tell others about how we can change the way the business works with the style and sharing.
Intelligent design only works if you love the idea enough to back it.
Thanks for checking out the campaign - Simon.
Now... Choose your reward..
London Denim's low production quantities and quality of materials normally mean high price points. With your support we can smash these down and deliver the IDT at the same price as a Mid level brand on Mr Porter!
Risks and challenges
You've backed us now you deserve your reward and we will do everything to make sure we keep our promise and deliver it to you!
Looking at other Kickstarter campaigns it's clear that some campaigns fail a bit at the final hurdle of delivering the finished product to its backers. We don't want to be that campaign so we're using a tried and tested supply chain which just needs your support to put it in motion. To deliver your IDT to wherever you are in the world we will use Royal Mail's signed for service. This means your postman will need the product signed for before he lets it go. Also we commit that the IDT will not be sold anywhere else until 1 month after our shipments to all of our Kickstarter backers are complete.
OH Bugger.... it can happen that the production chain breaks down. We've structured the reward production to grow slowly over the delivery quarter of September to November. To hit the minimum order targets set for us by our suppliers we need our Kickstarter friends to back us to produce 500 IDT's. however if we can we want to STRETCH and we've got a potential production of 5000 IDT's to process over 3 months which means our knitters will have to produce 10,000 meters of jersey and our factory will have to create potentially 50 units a day of IDT's while our London Studio will have to produce an average of 4 IDT's with initials. This is achievable as your backing allows us to purchase the additional machinery required to ensure we deliver.
Our promise to you is that by backing our campaign we will deliver your rewards. After all you're not only breathing life into a new product you're helping bring a vision of a better way of design and production to life.Learn about accountability on Kickstarter
- (30 days)