WHO ARE WE?
We are Harbourside Co. a clothing brand whose mission it is to bring awareness and relief to our oceans!
Harbourside Co. is an online based retailer that aims to provide exceptional service to its customers, as well as its charitable recipients. Our mission is to provide prudent individuals with great products. In turn we are able to donate a portion of our profits to preserving our oceans & other great causes. Our endeavors allow us to serve as a link between the community, our spectacular oceans and its wildlife. Help us preserve our oceans one shirt at a time!
There are many disruptive and destructive materials affecting our oceans. More than 8 million tons of plastic is dumped into our oceans every year. Plastic alone kills and damages the entire eco-system. From killing animals, to damaging reefs, to even depleting the oxygen levels plastic causes many problems. There are many other concerns including fishing practices, which kill and trap more than 300,000 whales, dolphins and porpoise every year, coastal development and pollution which causes excess runoff, erosion, and pollution of pesticides and other chemicals, as well as over fishing. Another issue is legal and illegal trade of marine animals. Sold as ornamental display (dried souvenirs), aquarium fishes, and even traditional Chinese medicine. For example there are more than 20 million seahorses traded each year for Chinese medicine and hundreds of thousands sold for aquariums.
WHAT'S THE MONEY GOING TOWARD?
We are raising funds to help bring awareness to our brand and mission. It is essential to grow our following for that is what allows us to donate back to ocean relief.
We have had many individuals who are interested in becoming brand representatives, however to successfully launch our brand representative program we need more funds. Brand reps will help promote our products and mission, while also driving traffic to help our continual expansion.
We need $2,500 to start our brand rep program. This would allow us to create and ship the rewards offered and create the brand rep program. There is a chance that we could stretch this money to also allow for a few more products, shirt designs, and or have more stock on hand.
TELL ME A BIT ABOUT THESE REWARDS.
We have some great rewards for those of you who have the means to help. The rewards are priced to raise money for our brand and cause, but they're still really good deals! From stickers, to apparel, to even being able to help design and model a new shirt, there is something here for everyone! Take a look on the side to see our many different reward levels.
We also will list every donor on our webpage as an "Ocean Friend." You are an invaluable addition to our company at a crucial stage and we will never forget what you did for our company and the fight to preserve our oceans.
WHAT IF WE RAISE MORE MONEY THAN WHAT'S NEEDED?
Glad you asked. Your head's in the right place! If we fund more than this amount we have the ability to fix and recreate our website, our shopping cart and checkout, our back end software, as well as distribution. This money would also allow us the ability to create more designs (including more intricate designs), more products, more stock on hand, as well as hire more workers in both creative design and distribution.
Risks and challenges
Our risks and challenges are that our brand takes off due to our mission and preppy look. This would mean that we receive more orders to fulfill than we are ready for at any given time. This is a good problem to have and would mean we would need to hire more people to help fulfill orders and shipping.
Kickstarter requires us to inform you that contributions made towards this campaign will allow us to fund our brand rep program and not donations towards ocean relief. A percentage of our proceeds after this Kickstarter campaign will again be donated to ocean relief!Learn about accountability on Kickstarter
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