Lift: Next Steps
As we told you guys on our previous update, we have been working hard with our factory to deliver a product as good as it can possibly be and as soon as we can. Many backers have asked us for some additional features, and some of these were great suggestions. We told you on our last update that the new Apple Watch has a 35% bigger battery, and we have spent the last couple of weeks investigating alternative solutions to make the Lift proposition work the same way also for the new model.
Some of you may wonder why this is so important for us. The truth is that the Lift is a revolutionary new product, and we firmly believe that when it hits the market it should be fully spec’ed for the latest smartwatch models available. Shipping it optimized just for the old Apple Watch just doesn’t feel right.
After reviewing the electronics required, we finally came to the hard conclusion that it would take some major changes to the molds, in order to fit a bigger battery and thicker coil to achieve the additional power. As some backers have already guessed, this will not be not possible with the current schedule. It will take at least 6-8 weeks, but it could also take more. We will know for sure once we get a Series 2 watch in our hands and run all the proper tests.
The last few days have been really tough, and we have been reviewing all possible scenarios internally. After exhaustive evaluations, we have finally decided to cancel the campaign at this point. This is not ideal, we know, but as we learned about these delays prior to the end of the campaign, we think this is the right thing to do. It wouldn’t be cool to change the schedule after the campaign is over and the pledges have been collected. We are a little bummed out about this, but we will stay strong and continue to bootstrap our way to production and relaunch the campaign when these changes will be finalized. We will keep you guys posted on our progress through the Kickstarter updates, and will be back before you realize it.
It has been an amazing experience so far, and we had no idea this campaign would achieve this level of success! We thank each and every backer for believing in us and we will be in touch!
Thank you all!
Levitation Works Team