Oscar & Rosie's was conceived as a response to the anonymity of ingredients that go on too many pizzas. Low grade meat, additive laden plasticky sauces and dough stuffed with too much yeast. As a lover of great produce we wanted to create pizza that used a much higher class of ingredients and preparation technique.
We launched the first Oscar & Rosie's site/project/episode in November 2013, renting a sandwich shop in the city at night, where we were open for 6 months. We offered delivery and takeaway as well as the facility to join us and eat in. Throughout that time, our Olly continued to work 4 days a week as a lawyer on top of opening the shop 3 nights a week.
Our Olly posing for the Nottingham Evening Post, shortly after the first popup opened in November 2013.
Our USP is that we use award winning, locally sourced and free range produce, the likes of which would not usually be found on a pizza, but in a Michelin starred restaurant (our butcher supplies Sat Bains). All our fresh meat is sourced from within 20 miles of the city centre and raised to the highest welfare standards (we've been to see); we make all our own sauces from scratch (there's no substitute for slow-cooked, herb laden tomato sauce) and we even use wet mozzarella balls which we cut by hand to ensure a perfect melt (no pre-grated, cornstarch coated cheese here). All this is served on our light yet satisfying dough and stone baked in our authentic italian pizza oven.
We pay attention to all these details to create exceptional pizzas. Google 'best pizza in nottingham" and you'll find a review from our early days.
We create unique arrangements like 'The Checkpoint' (butternut squash slow roasted in cumin & chilli with award winning smoked streaky bacon) as well as bringing our values and method to bear on some classics.
A 'Cosmo'. Serrano ham and diced peaches with fresh basil leaves, served on Oscar's Special, slow cooked tomato sauce, and hand cut mozzarella.
We made many new friends during our 6 month stint and discovered that Nottingham has a real appetite for gourmet pizza. We wanted to reach as many of those new friends as possible and that meant offering an all round, in house dining experience. But we had no bar, no licence to sell drink after 7pm and you had to go through the kitchen if you wanted to use the bathroom! We dreamed of a snazzy premises where our customers could be comfortable and properly looked after.
So imagine our excitement when we were approached to setup a permanent full time branch of Oscar & Rosie's in the exciting new 'Das Kino' venue in Nottingham city centre. An off beat Brooklyn style bar, set over 2500 sq ft of extensively renovated grade 2 listed landmark building in the Lace Market. It's to be found on Fletcher Gate, in the building that was previously Escucha, next door to The Cross Keys. The doors open on saturday September 14th.
We'll be serving our famous gourmet pizza by the quarter slice or by the square foot. We'll also be expanding our menu to include deluxe Mac & Cheese varieties, some jazzy salads and mouthwatering desserts, as well as a daily lunch menu. All made with the trademark Oscar & Rosie's high class produce and attention to detail. The deliveries will hopefully be back in the new year but for now we're concentrating on getting the in house experience just right.
The mighty 'Meat Sweats'. Made with all award winning meats (pepperoni, smoked streaky bacon and outdoor raised, fennel & black pepper pork). Served on a choice of Oscar's Special Tomato, or Rosie's Original BBQ sauce.
In order to effect our expansion we need to raise £5,000 to cover the basic bits and pieces that we need to get going. And remember, with Kickstarter it's 'all or nothing', so if we don't raise the lot we don't get a penny!
There's no one big exciting item (we already have our oven) but lots of mundane little things. In our last place we shared a kitchen and had very few staff but this time we need all our own kitchen gear as well as the plates, bowls and cutlery that we'll need to serve people in-house. Also, we'll have a number of full time staff and so need to be able to cover their wages for the first week or so. These are probably the most significant areas of expenditure but please check out our video for a fuller list (set tunefully to our catchy theme music!)
Should things go swimmingly, then we are free to raise more than our target. Were this to be the case then any extra raised would be spent mainly on an improved marketing campaign (cinema advertising in particular) to really get the word out. And perhaps some fire extinguishers (only kidding...)
Twice cooked cajun potato wedges (they come sprinkled in sea salt, and with our home made sour cream and chive dip)
Our aim is to help raise the standards and people's expectations of eating out in Nottingham. Too much in our city is chain based and mass produced. Other cities like Manchester and Leeds have a far more well developed independent food scene than here, and as such their residents are spoiled for choice when eating out. We will showcase and promote the wealth of outstanding local produce that we are so fortunate to be in the vicinity of.
Also, we care deeply about the livestock which goes into our meat. Supporting us will contribute to the promotion of high welfare farming techniques, not the heartbreaking conditions under which too much meat is raised. It costs us more but it's worth it, not just for the benefit of the animals, but because happy meat really does taste better!
So if you care about where your food comes from, how the meat is raised and value independence & accountability in an eatery; if you want to stand up against big anonymous chains and their industrialised food; and if you want our famous wares available to you on a full time basis, then please back us to make it happen.
Olly & The Team at Oscar & Rosie's
PS - You can find out even more about us, our story so far and some testimonials on our Facebook, Twitter and Instagram (all of them are oscarandrosies)
Risks and challenges
Kickstarter requires us to discuss the 'Risks and Challenges' of this project with you. It's hard to be specific because a business like this has a lot of moving parts, and any one of these can seize up at any moment. A small business is constantly trying to implode. All that keeps it going in the early days is the sheer bloody mindedness and hard work of the entrepreneur. The stakes this time are higher as the day job has been packed in, but the principle is the same.
So when the staff fail turn up, the oven blows up (it actually caught fire once) and the stock doesn't get delivered, the answer is always the same….don't panic, it is simply a question of overcoming one problem after another, using tenacity and creativity. We always find the solution in the end.Learn about accountability on Kickstarter
- (28 days)