$9,051 pledged of $25,000 goal
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By Tom Nascone
$9,051 pledged of $25,000 goal
backers

About

We set out to create a brand with soul - a brand with grit; a brand that appreciates the stories and details that inspire who we are. Ben Douglas Clothing Co. turned out to be more than a brand. It's a living tribute to the well-dressed gentlemen who came before us. We've been hard at work for almost exactly a year - the designs are finished, the patterns are tweaked, and the fit perfected. Now we need your help to land the final punch.

An American brand that’s actually made in America.

At a time that fast fashion has taken over, it's time for us to slow down and appreciate the craftsmanship and passion that goes into true quality clothing. By partnering with a local New Jersey factory that has been family-owned since 1964, we've fostered strong relationships with our suppliers, planting the roots for a true American brand that is built to last.

Ben Douglas, our founder's great-grandfather, stepped into the ring for the first time on August 8th, 1908. His real name was John Bendokas, but that changed just before his debut fight. The article below captures his story perfectly. 

Ben Douglas' story featured in a 1952 issue of The Star-Ledger.
Ben Douglas' story featured in a 1952 issue of The Star-Ledger.

Boxing is commonly referred to as the "sweet science" for its contrast of brutal violence and intricate strategy. Clothing should be the same way, and ours is. Rugged American construction combined with high quality fabrics and classic design. Clothing that every man should own. Clothing that will never go out of style. This is the core principle of Ben Douglas Clothing Co.

As a new and budding brand, we want focus. For our initial launch we've decided to focus our attention on the basics. 10 shirts and 4 ties. All made here in the USA. 

Our dress shirt is an homage to the early eras of American clothing when detachable collars were the shirting standard. Originally designed to make laundering easy, men could simply wash the collars to wear the same shirt multiple times. 

Taking inspiration from this concept and adapting it for today's man, we've made the detachable collar a functionally aesthetic feature, allowing guys to choose between a spread and a cutaway collar when wanted. Our detachable concept also increases the lifespan of your shirt, as the collar is the area that typically wears through first. Each dress shirt includes matching spread and cutaway collars that simply button into place, effectively giving you two distinct options in one clean-cut shirt. 

  • 100% Cotton
  • 100s 2-ply Poplin
  • Split yoke
  • Detachable collar
  • Front pocket
  • Two-button rounded cuff

The Oxford Cloth Button Down (OCBD) has been a staple of American sportswear for well over a century. Our version is inspired by the 1960s Ivy League heyday, which produced some of the coolest, well-dressed men in the past couple decades. The OCBD was loved by many for its soft, worn-in, comfortable, easy design. Today it serves as the basis of almost all casual shirting, but many brands have skewed from the true charm that made the shirt so popular. Fashion fads have shortened the collar and fused the collar and cuffs stiff.  We've designed ours with 3 1/8" collar points, and left it completely unlined in the collar, placket, and cuffs – this shirt will only get better the more you wear it.

  • 100% Cotton
  • Oxford Cloth
  • Unlined
  • Locker loop
  • Back collar button
  • Front pocket
  • Single-button rounded cuff

Alpha-sizing (S, M, L, XL) simply doesn't cut it. For that reason, all of our shirts are sized using neck/sleeve measurements to ensure proper fit. We've stuck with a slim, but not skinny cut to make it the ideal shirt for the modern man. 

Our Silk Repp Ties, handsewn in Brooklyn, are as classic as neckwear gets. 4 basic stripes will have you covered for any occasion, and each pairs handsomely with all of our shirt offerings. 

We've been hard at work for the past year lining everything up to make this collection possible. All of the hard work is done - we just need you, the customers! Kickstarter is our final step to make this brand a reality. After successful funding we will collect relevant customer information regarding rewards, then jump right into production. We expect to deliver the final product mid-August. 

We say "we" but its really just this guy. The sole, dedicated man behind it all.

Tom Nascone, the great-grandson of John "Ben Douglas" Bendokas, took an interest in clothing from an early age. After teaching himself to sew, he began making ties and pocket squares in high school to embrace his school dress code. Friends, teachers, and family soon became customers of his; that’s when he knew he was onto something. Interested in growing his knowledge and passion in clothing, Tom got a summer job at America's oldest clothier, Brooks Brothers, and continued there part-time for three years. Tom attended Babson College for two years before deciding to leave school in May 2015 to pursue Ben Douglas Clothing Co. full-time. For the past year he has worked within the fashion industry while putting together Ben Douglas, and now he’s launching on Kickstarter to take it to the next level.

Risks and challenges

We have worked hard over the past year perfecting our pattern development and factory efficiency, but due to the unpredictable demand of factories and suppliers, our estimated time to deliver could be delayed.

In the event that our fabric mills do not have the lengths to meet our demand, we have picked identical fabrics from different mills to avoid any availability issues.

We have very small overhead, and have no fear of running into funding issues after Kickstarter. Our Kickstarter funds will comfortably cover our first production run and fulfillment.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Flyweight:

    Every dollar counts, and for that we'll send you a personal hand-written thank you note accompanied by a fabric swatch so you can feel the love!

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  2. Select this reward

    Pledge $20 or more About $20

    Bantamweight:

    You'll receive exclusive behind the scenes video documenting our progress from funding to delivery so you can see what you helped build. We'll throw in a Ben Douglas Beer Koozie so you can sit back and have a drink on us. And we'll add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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  3. Select this reward

    Pledge $55 or more About $55

    Featherweight:

    You'll receive one Ben Douglas Repp Tie of your choice.

    We'll also add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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    13 backers
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  4. Reward no longer available

    Pledge $99 or more About $99

    Lightweight:

    The early bird shirt special. The first 10 backers of this tier will receive one Ben Douglas shirt for $99!

    We'll also add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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    Reward no longer available 10 backers
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  5. Select this reward

    Pledge $135 or more About $135

    Welterweight:

    You'll receive one Oxford Cloth Button Down of your choice.

    We'll also add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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  6. Select this reward

    Pledge $145 or more About $145

    Middleweight:

    You'll receive one Detachable Collar Dress Shirt of your choice.

    We'll also add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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  7. Select this reward

    Pledge $185 or more About $185

    Cruiserweight:

    You'll receive any one shirt (dress or casual) and any one tie of your choice.

    We'll also add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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  8. Select this reward

    Pledge $370 or more About $370

    Heavyweight:

    You'll receive any two shirts (dress and/or casual) and any two ties of your choice.

    We'll also add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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  9. Select this reward

    Pledge $500 or more About $500

    State Champ:

    You'll receive any 4 shirts of your choice.

    We'll also add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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  10. Select this reward

    Pledge $1,100 or more About $1,100

    World Champ:

    You'll receive all 10 shirts from our collection!

    We'll also add you to our exclusive "Backers" page on our website where you will be recognized for your support!

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Funding period

- (30 days)