My name is Daniel Gelon and along with my wife, illustrator Heather Hudson, we are Studio WonderCabinet. Our goal is to make the awesome art and products that embrace the magical and the fantastic.
We love giving and receiving holiday cards, but best of all we love giving and receiving cards that reflect our special view of the universe. For several years we've made our own cards, by hand, but last year decided to do more. We Kickstarted a set of Christmas cards inspired by the cosmic horror writer H.P. Lovecraft and his Cthulhu Mythos.
It was a great success and we asked our backers what they wanted to see next and the response was "The King in Yellow."
"The King in Yellow" is from the story cycle by Robert W. Chambers published in a book of the same name in 1895. Four of the stories are united by the common thread of a mysterious French play, "The King in Yellow," which induces madness and despair in those who read it. The idea of a book within a book that destroys the reader is one that Lovecraft embraced in writing the Cthulhu Mythos.
Chambers studied art in Paris and worked as a young illustrator in New York. He was a friend of and worked for the same magazine as William Gibson, and the Chambers Girl was an established motif before the Gibson Girl, which replaced it after he left illustration. Chambers was the most popular romance writer of his day. He wrote just a few weird fiction stories however he is only remembered today for his King in Yellow stories.
Lovecraft read Chamber's "The King in Yellow" in early 1927, and borrowed elements and writing conventions from it in writing the Mythos. Chambers himself was a confirmed borrower -- he took the names Carcosa, Hali and Hastur from Ambrose Bierce, in particular the story "An Inhabitant of Carcosa. The King in Yellow still makes appearances in pop culture like HBO's True Detective series.
We have 4 cards planned. The card paintings are finished or will be by the time this posts. We have chosen a printer and costed materials. Each of the 5 by 7 inch cards will come with its own King in Yellow Holiday yellow envelope. Heather has been hard at work making the cards beautiful, she's been highly influenced by J. C. Leyendecker's advertising art of the 1930's and 40's and the cards have a nice classic illustration feel to them. They will be printed on a heavy 15pt (130 lb) velvet cover stock (same as last years cards). Just like last years cards they are meant to seem like "normal" Christmas cards when viewed across the room on the mantle. Its only when you get closer that their true nature becomes apparent.
Last Year's Cards
For those of you that missed last year's cards we are offering them again! This is a pack of 6 cards with a H. P. Lovecraft Cthulhu Mythos take. They are available coupled with either a single card, single pack or double pack. This year is about the King in Yellow so we won't be offering last year's cards without King in Yellow cards in tow.
We need your help
This is where you come in. We need your help to offset printing costs. We would like to have enough funding to print cards for both the Kickstarter rewards and to stock them for next year. Timelines are tight but we have printers' assurances that printing will start right after the Kickstarter finishes and we can ship cards out in good time for you to send them for the holidays. We want to get them into your hands early in the first week of December (we’re shooting for the 1st of December). Because of the tight timing we are only going to be offering physical cards to patrons in the United States. If you live in Europe or even Canada, we can offer you a downloadable PDF so you can print your own cards. We found that shipping outside of the USA would cost more than the cards themselves and that there was little guarantee that those cards would reach our supporters before Christmas.
We will be adding images in the next few days.
$6,000 Golden envelopes
At $6,000 the yellow envelopes will be replaced by gold metallic envelopes to give your cards that extra bit of class. The envelopes are square backed and will have a self adhesive strip - so no licking.
$8,000 The Yellow Sign Seal
At $8,000 we will add a 2 inch round embossed seal printed in metallic gold. We will be creating our own yellow sign and not the one Kevin Ross designed for Chaosium.
$10,000 Printing on the envelopes
Just like last year's Cthulhu cards we are going to have a printed design on the envelopes.
Who are we?
Heather paints the pictures, Daniel handles the rest. Daniel Gelon
Daniel has over 25 years of art experience. He has done illustration, UX, graphic design, production and art direction. He has illustrated Magic cards, created logos for DC comics, art directed Dungeons and Dragons books and has worked on various video games. He is obsessed with machines made of paper. Heather Hudson
Heather Hudson is a frequently digital fantasy artist with a traditional paint sensibility and a love of early-20th century popular culture. She’s worked on tabletop and hobby games including Hasbro's “Magic; the Gathering” and Pagan Publishing's modern Mythos RPG “Delta Green.” Past Lovecraftian projects she's illustrated include "Casino R'lyeh, the Lovecraft Poker Deck," and "Mother Hydra's Mythos Rhymes." Currently she divides her time between commissioned illustration, personal projects and creating her own fantasy world somewhere between Oz and the Dreamlands. She has a fondness for illuminating monsters.
Risks and challenges
We learned a tremendous amount from the similar campaign we ran last year and have adjusted our exceptions to the amount of work it takes and are much better prepared this time. The deadlines on this project are tight, but we have left some wiggle room in it. The printer will have all the files before the Kickstarter ends and we will be getting color proofs of them early so even before the surveys are done the cards will be on press. We have printed cards and used this printer before so we are familiar with the process.Learn about accountability on Kickstarter
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