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$8,733 pledged of $50,000 goal
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By Jordan Roots
$8,733 pledged of $50,000 goal
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About this project

Hey, I'm Jordan Roots. You may have seen me on season 4 of the FOX reality cooking show, MasterChef. I found myself on the show because of my love for cooking and entertaining.  Upon being on the show, I have been given the motivation and drive to make my food dreams a reality!  I am very passionate about food and want to share that with everyone, on the STREETS!  ON WHEELS!  Owning and operating a food truck has been a dream of mine since frying up my first grilled cheese. I have found myself at a great point in my life where I can now pursue this dream with your help.

Asparagus Salad, Blackened Tofu w/ Curry Granola
Asparagus Salad, Blackened Tofu w/ Curry Granola

Learning under culinary rock stars such as Graham Elliot, Gordon Ramsay and Joe Bastianich, I now feel I have been given the skills and confidence to break into the food industry. Not only will Salted Roots be an operating food truck, but I will also be offering private, in-home catering and event catering. 

FOOD TRUCK

Private Dinner Courses:  Mini Cheeseburger, Shrimp n' Bacon Corndog, Chicken Confit and Popcorn Puree
Private Dinner Courses: Mini Cheeseburger, Shrimp n' Bacon Corndog, Chicken Confit and Popcorn Puree

I tend to have a gourmet approach to food. However, breaking rules and getting CREATIVE is a must. SALTED ROOTS FOOD TRUCK will have the 5 star dive bar feel. Serving casually gourmet, seasonal goodies and constantly trying new things.  Perhaps a daily slider:  pulled pork, miso dressed slaw and tequila bacon? Or maybe a daily meatball: lamb, cherries and feta?  If it tastes good, it makes sense!  Chicken with toffee and popcorn? Peanut butter with your steak?  Creative, fun, and most importantly, DELICIOUS!

WHY $50,000, Jordan?

$50,000 would be the base line amount of money to get a small Operating Food Truck up and going.  This includes:

Purchasing a truck: $15,000

Retrofitting/bringing up to code: $20,000

Generator/Paint/Truck Wrap/Utensils:  $6,000

Registration/Inspection/Permits/Insurance/Legal & Consulting Fees:  $4,000

Initial Food Purchase/Gas/Payroll/Marketing: $5,000

Reaching $50,000 will make Salted Roots a reality and not just a dream.  Anything over my goal, if I was to be so lucky, would go towards a larger operation and a quicker launch to the catering side of things.

Salted Roots Food Truck Mock-Up
Salted Roots Food Truck Mock-Up
Dungeness Crab Dish
Dungeness Crab Dish

CATERING

Private 10-course dinners or simple business meetings, Salted Roots will have you covered.  The catering aspect is where I really get excited.  Working with the client to come up with a creative, fun dining experience is most rewarding. Salted Roots will not only help you put together a great menu, but a great event as well.

My Goals:

By July of 2015, the Salted Roots truck will be completed and ready for the streets, pending all the logistics. (catering side would launch soon after) This will take a lot of work and dedication to reach these goals on my part.  I have a plan in place, now I just need your help to get the Salted Roots truck 's wheels in motion.  

Food should be fun, but most importantly, delicious. 

Yo!  Lets do this!
Yo! Lets do this!

Quote:  Damn that is tasty!!

-unknown chef

Rewards:

Reward #12 will be in a smiliar style as this painting
Reward #12 will be in a smiliar style as this painting

Risks and challenges

Risks:

With any big business venture there are risks to take into consideration. Some of them are unavoidable. The number one question is, will this succeed? I have taken every step to assure that I will be ready to go forward, pending a successful campaign. I have looked into food licensing, permit delays, local vender laws, and have started assembling an amazing team. Part of my team includes a business major, small business owner and 10 years of professional kitchen experience. With this kind of talent backing me up, Salted Roots is more ready than ever!!

Any challenges that may arise or obstacles that may cause a delay will be handled quickly and efficiently, then promptly deep fried and eaten!!

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  1. Select this reward

    Pledge $5 or more About $5

    Reward #1: I will, myself, log into my computer and write YOU a personal email telling you how freaking thankful I am for your pledge!

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    Pledge $12 or more About $12

    Reward #2: I'll mail you a personal drool worthy recipe card with photo and instructions, from my brain to your recipe box. YUM.
    + Reward 1

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    Pledge $15 or more About $15

    Reward #3: MasterChef Fans:
    Personalized signed photo + Rewards 1 & 2

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    Pledge $35 or more About $35

    Reward #4: On the road again? Don't forget your SALTED ROOTS Stainless Steel Travel Mug. Beverage not included, but rewards 1 & 2 are!

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  5. Select this reward

    Pledge $40 or more About $40

    Reward #5: T-shirt anyone? Yes, plz! For $40 dollars, you will receive one SALTED ROOTS T-shirt.(see picture)
    Perfect gift for your shirtless uncle!!
    + Rewards 1 & 2

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    Pledge $45 or more About $45

    Reward #7: MasterChef Fan Frenzy!
    1. Quailure T-shirt (see picture)
    2. A variation of the Cilantro/Mint sauce recipe (as seen on the show)
    3. A Personalized Signed Photo
    *Shirt backstory* As you may know, my last dish on MasterChef was with Quail. It was an epic failure! The shirt shows a quail crossed out. Damn you quail!

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    Pledge $45 or more About $45

    Reward #6: Too many cooks in the kitchen? Tell them how you really feel with a limited edition, Fork You T-shirt, designed by me. (see picture) + Rewards 1 & 2

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  8. Select this reward

    Pledge $65 or more About $65

    Reward #8: You need a zip up, TEAMHOODIE, hoodie! That's what you get, an official, Salted Roots Team Hoodie zip-up sweatshirt! They are the sweetest!! (see picture)
    + Rewards 2 & 3

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    Pledge $75 or more About $75

    Reward #9: Become a founding member of the SALTED ROOTS NATION! As a thank you for your support, I will proudly display your name, forever, upon the Salted Roots food truck. Your name, my truck. What. A. Team.

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    Pledge $80 or more About $80

    Reward #10: COOKIES are GOOD, COOKIES are GREAT!! What's that? You want some cookies? One dozen gourmet white chocolate cranberry orange cookies. From my kitchen to your front step! Cookie recipe included.

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    Pledge $100 or more About $100

    Reward #11: Always wanted a personalized birthday song? You're in luck! Donate at this amount and my singer/songwriter brother will compose an original, one of a kind, birthday song for you or your choosing. This dude plays music as well as I cook!! Your ears are in for a treat.
    *comes in CD form so you can make everyday your birthday.
    + Rewards 5

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  12. Select this reward

    Pledge $250 or more About $250

    Reward #12: I don't just cook, I paint too! At this donation amount, you will receive one limited edition 6" X 12" canvas, hand painted, abstract city skyline (see picture) + Reward 5

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  13. Select this reward

    Pledge $500 or more About $500

    Reward #13: Look good, cook good. An official MasterChef apron will absolutely, positively make you look damn good! You will receive a Red or Blue official Masterchef apron worn on the show, signed by Jordan. + Reward 7

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    Pledge $600 or more About $600

    Reward #14: *PRIVATE COOKING LESSONS* Have something you have been wanting to perfect in the kitchen? Maybe a recipe you want to learn to WOW your significant other? If you pledge a donation at this amount, I will personally come to your home, and we will create an edible masterpiece together!! + Rewards 5 & 9
    *Food included
    *Only those within 175 miles of Minneapolis, MN are eligible for this reward.

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    Pledge $1,000 or more About $1,000

    Reward #15: Choose this donation amount, and you will get the rare opportunity to name a menu item on the Salted Roots Food Truck. How about: Freddie's Pulled Pork Sammie or Jenny's Jamaican Jerk wings? Your name, my food! What a team!! + Rewards 5 & 9

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    Pledge $2,000 or more About $2,000

    Reward #16: OPEN YOUR EARS!! THE DINNER BELL IS RINGING!! Answer the dinner bell, and you will receive a 6-course private dinner for you and 3 of your friends. We will work together and design a delicious menu for your evening. Gourmet food, eaten in your home, cooked by me. + Rewards 5 & 9
    *Food included
    *Only those within 200 miles of Minneapolis, MN are eligible for this reward.

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    Pledge $5,000 or more About $5,000

    Reward #17: Want to eat my food in your dining room? I will come to you and cook an over-the-top, gourmet, 6-course private dinner for you and 5 of your friends. Included: laughs, great food, and a once in a lifetime experience. I want to cook in your kitchen! Donate at this amount and I'll be seeing you soon!! + Rewards 5 & 9
    *Food and beverages included
    *Only those in the United States and Canada are eligible for this reward.

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    Pledge $8,500 or more About $8,500

    Reward #18: The Ultimate Dining Experience. Fellow MasterChef contestant Jonny B. and myself will design a high end, gourmet, 12-course tasting menu for you and 9 guests. The dinner will include mini offerings (see mini burger picture), creative food, and some big personalities! Did someone say Lobster Crackerjacks? Put your trust in our hands and THIS will be one night you will not forget. Jonny B. and I hope to see you soon, in YOUR kitchen!! + Rewards 5 & 9
    *Food and Beverages included
    *We ask that you have a place to host the event.
    *Only those in the United States and Canada are eligible for this reward.

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Funding period

- (30 days)