Funded! This project was successfully funded on December 4.

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Juice Bar and Lounge in Downtown Salem, Oregon

WHAT IS TAPROOT?

root | roōt; roŏt |,n. the part of the plant that attaches it to the ground or to a support, typically underground, conveying water and nourishment to the rest of the plant via numerous branches and fibers : cacti have deep and spreading roots | a tree root. 

taproot |ˈtapˌroōt; -ˌroŏt |, n. a straight tapering root growing vertically downward and forming the center from which subsidiary rootlets spring: the persistent underground part of a plant, esp. when fleshy and enlarged and used as a vegetable, e.g., a turnip or carrot.

Taproot Lounge and Cafe |ˈtapˌroōt; -ˌroŏt lounj and kaˈfā; kə|, n.  Juice bar and public house located in an 1800's historic building in downtown Salem, Oregon. Set to open in Spring of 2014. Cafe's main focus is the juice bar featuring fresh vegetable and fruit juice. Offers breakfast sandwiches, light and healthy meals, as well as coffees and teas. Cafe transitions into a lounge with a focus on craft cocktails and craft beer. Goals include: supporting local farms, local businesses, providing an additional outlet for musicians and artists to perform and display talents.

Use of Funds

 Your pledge will help fund necessary renovations and outfitting of the space. In addition to purchasing equipment, funding will help replace the walls, floor coverings, ceiling grid and countertops. The electrical needs updating; new lighting and HVAC system needs to be installed. We also plan on building new counter tops for the juice bar and main bar.

                                Cafe + Lounge + Juice + Bar

  The Taproot Space

Our plans include exposing some of the brick and wood flooring to bring back the original charm of the building. We will also be knocking down walls and rebuilding bar tops. We want our space to be welcoming, comfortable and influenced by artists.

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 Taproot will offer roughly 45 seats of various types, appealing to patrons who prefer a bit of privacy as well as those who wish to mingle. You can find seating at the juice bar counter, the main bar, at a window seat or in a booth.

Who We Are

Christopher Holland (Toph)
Christopher Holland (Toph)

Taproot Lounge and Cafe is a DBA owned by Under One Tree, LLC and managed by Christopher Holland. Christopher holds a Bachelor's Degree in Business from Oregon State and has been in the customer service industry for over 12 years. He has been a certified trainer and lead bartender in a fast paced, high volume national restaurant for the last nine years. His experience is an important asset that will carry over into this new venture. 

Christopher quickly stepped into a leadership role as a bartender and bar trainer at the Ram Restaurant & Brewery and shortly thereafter, created the award winning drink “Utophia” in August of 2010.  The drink is one of the top selling drinks at the Salem location and still featured at all Ram Restaurants & Breweries nationwide.

 In 2012, Christopher was the winner of a nationwide bar tending photo contest held by Fireball Whisky and was named the Ultimate Dragon Slayer. Christopher’s most recent accomplishment is his involvement as a contestant in the live version of "Salem Sharks" as a local entrepreneur.

Support

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Thats good a good lookin' shirt!
Thats good a good lookin' shirt!

 Special Thanks to all the friends and supporters than made this video possible:  

Video Production: Patrick Meyers 

Music: Amy Booher, Christy Hey, Elsa Lacher, Mark Powers

Photo Credits: Clare Chedester, Krystale Carruthers  

Additional contributions made by: Michael Barko, Anna Boedigheimer, Clare Chedester, John "BigCountry" Day,  Mike Dunay, John & Cindy Hanson, Rich McCloud, Mark Powers, Mayor Anna Peterson, Minto Island Growers, Steel Bridge Coffee, Stephanie Razmus, Vagabond Brewing, Verde Valley Farms, Sheri Wahrgen, Aaron Yarnell

Promotions: Andrew Blankenheim, Doug Hoffman, Freddy Ruiz Jr., Cody Steele Wingard

Stretch Goal: $35,000*

*If we are lucky enough to achieve this level of support, we will shut down Taproot for a weekend evening and host a community party with food, drinks and music to honor all our supporters.

Risks and challenges Learn about accountability on Kickstarter

We understand starting a new venture such as this comes with many risks and challenges. From setting up vendor agreements, working through various health, building and permit delays, unforeseen expenses and underfunding. We know that these things can all happen. However, we are committed to fully utilizing the resources you have shared with us. We have already begun to reduce our risks by talking with architects, contractors, and vendors to get a better understanding of the challenges that may arise. You can trust that we will thoughtfully use the funds you have pledged. We promise as we grow we will not skimp on quality, customer service, or our commitment to the community.

You're Awesome!

I'm ready to contribute, so what do I do next??

1. On the right side of the page, select and click, "Back this Project"

2. When the box pops up click, "Continue to Next Step"

3. Click, "Continue to Amazon"

4. If you have an Amazon account, enter your information. If you don’t, enter your email and select, "I am a new customer" then click, "Sign in using our secure server."

5. Fill in the secure Amazon information. This does not take long at all.

6. If our Kickstarter project raises the minimum goal of $25,000, your credit card will be charged and you will receive your incentive thank-you. However, if we fall short of our minimum goal there is no transaction.

7. You can sill donate even if our project raises more than our minimum goal. The extra funds will be used to make our space that much more "Extra awesome".

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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  • Pledge $1 or more
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    1 backer

    For only a dollar you get the satisfaction of knowing you are doing good things! Karma+Karma+Karma!

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    3 backers

    Receive a enthusiastic high five* + good karma and kudos on our website *all high fives must be collected on site

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    11 backers

    You get a sweet Taproot sticker + eternal gratitude + good karma and kudos on our website and "Taproot News Letter"

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  • Pledge $25 or more
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    66 backers

    Receive your name permanently incorporated into a unique piece of art for everyone to see! + A punch card for a 3 FREE juice or coffee + Taproot sticker + A personalized thank you card & kudos on our website and "Taproot News Letter"

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    Ships within the US only
  • Pledge $50 or more
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    27 backers

    Receive a limited edition tee-shirt that identifies you as a backer + A punch card for 5 FREE juices or coffees + Taproot sticker + A personalized thank you card & kudos on our website and "Taproot News Letter" + Your name permanently incorporated into a unique piece of art for everyone to see!

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  • Pledge $75 or more
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    28 backers

    An Invitation for you and a guest to a private pre-opening party + A limited edition tee-shirt that identifies you as a backer + A punch card for 5 FREE juices or coffees + Taproot sticker + A personalized thank you card & kudos on our website and "Taproot News Letter" + Your name permanently incorporated into a unique piece of art for everyone to see!

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    Add $5 USD to ship outside the US
  • Pledge $100 or more
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    38 backers

    Receive a 1/2 lb bag of "Steel Bridge" roasted whole-bean Arabica coffee + An Invitation for you and a guest to a private pre-opening party + Taproot decal + A limited edition tee-shirt that identifies you as a backer + A punch card for 5 FREE juices or coffees + Taproot sticker + A personalized thank you card & kudos on our website and "Taproot News Letter" + Your name permanently incorporated into a unique piece of art for everyone to see!

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    Add $5 USD to ship outside the US
  • Pledge $250 or more
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    8 backers

    Partay Partay!! Sunday Fun Day!! Use the Taproot space on a Sunday for a 3 hour private party. (Taproot team will be on hand to help you host a Birthday party, Wedding party or Special event*) + Invitation to a private pre-opening party + Taproot decal + A limited edition tee-shirt that identifies you as a backer + A punch card for 10 FREE juices or coffees + Taproot sticker + A personalized thank you card & kudos on our website and "Taproot News Letter" + Your name permanently incorporated into a unique piece of art for everyone to see + A picture of it the art work to show off to your friends! *Specific dates subject to approval

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  • Pledge $325 or more
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    1 backer Limited (19 left of 20)

    "Craft day"* Hang out with the Taproot team and learn how to make juice, craft cocktails and explore the thought process behind creating your own drinks. Start the day by making juice in the cafe and work as a juice bar barista. As a group, you will come up with your own variations on classic cocktails, which may be featured on the Taproot cocktail list. Lunch will be included and pose for a picture to be featured in an edition of "Taproot News Letter" + A limited edition tee-shirt that identifies you as a backer + A punch card for 20 FREE juices or coffees + Taproot decal + Taproot sticker + A personalized thank you card & kudos on our website + Your name permanently incorporated into a unique piece of art for everyone to see + A picture of it the art work to show off to your friends! *Date to be determined.

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    Add $5 USD to ship outside the US
  • Pledge $500 or more
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    4 backers

    Punch cards worth 25 FREE coffees & 25 FREE juices + Invitation to Craft Day + Invitation to a private pre-opening party + Taproot decal + A limited edition tee-shirt that identifies you as a backer + Taproot sticker + A personalized thank you card & kudos on our website and "Taproot News Letter" + Your name permanently incorporated into a unique piece of art for everyone to see + A picture of it the art work to show off to your friends!

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    Add $5 USD to ship outside the US
  • Pledge $503 or more
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    13 backers Limited (7 left of 20)

    The Local "503 Sponsorship Level" Want to promote your business or tell someone you love them? With a pledge of $503 you get your name, business name, logo, or personal sentiment on the back of our menu for a year. + Taproot decal + Invitation to a private pre-opening party + A limited edition tee-shirt that identifies you as a backer + A punch card for 25 FREE juices or coffee + Taproot sticker + A personalized thank you card & kudos on our website and "Taproot News Letter" + Your name permanently incorporated into a unique piece of art for everyone to see! *you do not have to be local to receive this reward

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    Add $5 USD to ship outside the US
  • Pledge $1,000 or more
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    2 backers

    A pledge of 1,000 or more comes with the title of "Ultimate Benefactor" + FREE juice or regular coffee for a year (one per day) + All rewards from previous tiers.

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  • Pledge $5,000 or more
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    0 backers

    Calling all Angels. Use our space for a day. The Taproot team will be on hand to help you host a private party with 40 of your friends + Help name the drinks (with owners approval) + All rewards from previous tiers + we will include your likeness in a unique piece of art to be displayed for everyone to see. + Your picture in "Taproot News Letter"

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  • Pledge $10,000 or more
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    0 backers

    A pledge of this amount comes with the title of "Ultimate Angel"+ The biggest HUG EVER! + 3 years of FREE juice and coffee (one per day) + Your name or business name printed on the menu (3 year minimum) + All rewards from previous tiers + We will fly you out, put you up for three nights and make good on that hug! If you wish, you can help with the layout and design of the menus, creating and naming drinks + we will include your likeness in a unique piece of art to be displayed for everyone to see. * We offer anonymous options as well

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Funding period

- (35 days)