The Luna Fargo Family is Coming to Moorhead!
The moon has been glowing over Fargo; time for the sun to shine in Moorhead. Introducing Sol Kitchen on 1st Ave! Sol Ave. Kitchen is globally (and thoughtfully) inspired street food with a Midwest twist, designed to make you smile. Translation: Sol Ave. Kitchen = Happy Food!
The Sol of the Project
This year we were greeted with the opportunity to create something great in the space next to Junkyard Brewery, and we jumped at the chance! We love Junkyard's beer and working with them so this seemed like a natural fit. Our new concept, Sol Ave. Kitchen, will bring you the same quality ingredients and thoughtfulness that you have come to know and love from Luna and Chef Ryan in a fast casual kind of way.
It is our desire to offer the same elevated/from scratch experience in a colorful and vibrant environment. Think salt & pepper chicken wings with kimchi butter or chimichurri beef tacos. Try our Luna curated cheese & charcuterie or house made ice creams. How about midwest inspired bipbimbop and chicken mulligatawny rice bowls or avocado toast. Sol Kitchen aims to provide a happy, healthy variety of unique dishes to enjoy in-house, at the brewery, or wherever your journey takes you.
A Little About Us
Nikki Berglund and Ryan Nitschke first came together as a team in 2014 when they transformed Luna Fargo from one of the FM's oldest coffee shops to one of the most loved restaurants in town. Luna is a neighborhood kitchen with roots tied to our relationships with the local farmers and attention to the seasonality of food. Although Luna is known for Chef Ryan's personal take on casual fine dining, he has also proven to be exceptional at a much more casual style of food as demonstrated in our Luna Block Party, many beer pairing dinners, and other various collaborations throughout the region.
If We Have Such a Successful Restaurant, Why Do We Need Kickstarter You Might Ask?
Well the truth is, this restaurant gig isn't for the fainthearted. It has been 4 years since we opened our doors and we are so proud to say that we are finally making money which also means we are finally able to start paying money back. Although not turning a profit for the first 4 years isn't unheard of, for us it has a pretty easy explanation. There were two very important factors that set us on a slower path to success. The first one is the fact that we absolutely insisted on paying our staff a living wage, sometimes at the expense of our own financial well being. We also provide medical insurance for all full time staff, along with a variety of other benefits. The second reason for our lengthy path to success is our commitment to our local farmers and to quality ingredients, both things that come with a price.
But, despite being told by business consultants, etc that it couldn't be done, we weren't willing to compromise. The gamble paid off! We have a happy staff that we consider family with very little turn over. I think we all know the value of a happy and healthy staff!
With a pretty consistent growth pattern of anywhere from 12-15% increase every month, we are finally sitting pretty. Some might suggest we wait another year or two to expand, but we say, when opportunity knocks, you answer the door!
WE LOVE MOORHEAD!
There is so much growth and excitement happening across the river from us, and we are excited at the opportunity to be a part of the community and revitalization of the Downtown/NOMO neighborhood. We want to share our love for small neighborhoods and want to give back to those who made Moorhead their home. We want to support local artists and artisans that continue to shape this city. We want to contribute to the already expanding economy by creating a great atmosphere to work, eat, and hangout in. A place where you can just be happy!
So What Do We Need From You?
First and foremost, thank you. We've already received tremendous support from various city planners, small business owners, and current followers. We love the Moorhead community and appreciate the excitement that has already built around this project. That being said, Sol Ave. Kitchen needs a financial push to become a reality. We hope to secure a business loan to help fund this, but it's going to take that extra help from you, the community, to share this happy food with each one of you. Choose a tier you are comfortable with, tell everyone, and hopefully we can find a way to reward you for your generosity.
Risks and challenges
Full transparency: We have two tiers of money that we are looking to come up with to make this happen in the best possible way. The first tier involves the brick and mortar version of Sol Ave. Kitchen and will require us to secure about $100,000 when all is said and done.
But...if we can raise an additional $50,000, we will then be in a good place to also add a food truck version of our concept. A food truck will give us the ability to have a presence in Downtown Fargo and also an opportunity to cater events as we are often asked to do.Learn about accountability on Kickstarter
- (45 days)