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A fast casual concept- globally (and thoughtfully) inspired street food with a Midwest twist to make you happy.
213 backers pledged $75,556 to help bring this project to life.

About

$75,556

213

The Luna Fargo Family is Coming to Moorhead! 

The moon has been glowing over Fargo; time for the sun to shine in Moorhead. Introducing Sol Kitchen on 1st Ave!  Sol Ave. Kitchen is globally (and thoughtfully) inspired street food with a Midwest twist, designed to make you smile. Translation:  Sol Ave. Kitchen = Happy Food!

The Sol of the Project

This year we were greeted with the opportunity to create something great in the space next to Junkyard Brewery, and we jumped at the chance! We love Junkyard's beer and working with them so this seemed like a natural fit.  Our new concept, Sol Ave. Kitchen, will bring you the same quality ingredients and thoughtfulness that you have come to know and love from Luna and Chef Ryan in a fast casual kind of way. 

It is our desire to offer the same elevated/from scratch experience in a colorful and vibrant environment.  Think salt & pepper chicken wings with kimchi butter or chimichurri beef tacos.  Try our Luna curated cheese & charcuterie or house made ice creams.  How about midwest inspired bipbimbop and chicken mulligatawny rice bowls or avocado toast.  Sol Kitchen aims to provide a happy, healthy variety of unique dishes to enjoy in-house, at the brewery, or wherever your journey takes you.

A Little About Us

Nikki Berglund and Ryan Nitschke first came together as a team in 2014 when they transformed Luna Fargo from one of the FM's oldest coffee shops to one of the most loved restaurants in town. Luna is a neighborhood kitchen with roots tied to our relationships with the local farmers and attention to the seasonality of food. Although Luna is known for Chef Ryan's personal take on casual fine dining, he has also proven to be exceptional at a much more casual style of food as demonstrated in our Luna Block Party, many beer pairing dinners, and other various collaborations throughout the region.  

Bipbimbap
Bipbimbap
Luna Block Party
Luna Block Party

If We Have Such a Successful Restaurant, Why Do We Need Kickstarter You Might Ask?

Well the truth is, this restaurant gig isn't for the fainthearted. It has been 4 years since we opened our doors and we are so proud to say that we are finally making money which also means we are finally able to start paying money back. Although not turning a profit for the first 4 years isn't unheard of, for us it has a pretty easy explanation. There were two very important factors that set us on a slower path to success. The first one is the fact that we absolutely insisted on paying our staff a living wage, sometimes at the expense of our own financial well being. We also provide medical insurance for all full time staff, along with a variety of other benefits. The second reason for our lengthy path to success is our commitment to our local farmers and to quality ingredients, both things that come with a price.

But, despite being told by business consultants, etc that it couldn't be done, we weren't willing to compromise. The gamble paid off! We have a happy staff that we consider family with very little turn over. I think we all know the value of a happy and healthy staff!

With a pretty consistent growth pattern of anywhere from 12-15% increase every month, we are finally sitting pretty. Some might suggest we wait another year or two to expand, but we say, when opportunity knocks, you answer the door!

Why Now?

WE LOVE MOORHEAD!                                                                                                                      

There is so much growth and excitement happening across the river from us, and we are excited at the opportunity to be a part of the community and revitalization of the Downtown/NOMO neighborhood. We want to share our love for small neighborhoods and want to give back to those who made Moorhead their home.  We want to support local artists and artisans that continue to shape this city.  We want to contribute to the already expanding economy by creating a great atmosphere to work, eat, and hangout in.  A place where you can just be happy! 

So What Do We Need From You?

First and foremost, thank you.  We've already received tremendous support from various city planners, small business owners, and current followers.  We love the Moorhead community and appreciate the excitement that has already built around this project.  That being said, Sol Ave. Kitchen needs a financial push to become a reality.  We hope to secure a business loan to help fund this, but it's going to take that extra help from you, the community, to share this happy food with each one of you.  Choose a tier you are comfortable with, tell everyone, and hopefully we can find a way to reward you for your generosity. 

Checkin' out the space
Checkin' out the space

Risks and challenges

Full transparency: We have two tiers of money that we are looking to come up with to make this happen in the best possible way. The first tier involves the brick and mortar version of Sol Ave. Kitchen and will require us to secure about $100,000 when all is said and done.

But...if we can raise an additional $50,000, we will then be in a good place to also add a food truck version of our concept. A food truck will give us the ability to have a presence in Downtown Fargo and also an opportunity to cater events as we are often asked to do.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    High Five & a Cup of Coffee

    Thank you for your support! Stop in at our sister restaurant, Luna, for a high five & a cup of coffee from one of our wonderful baristas! Once Sol Ave. Kitchen opens feel free to stop in there to collect your reward.

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    Pledge $25 or more About $25

    Sol Ave. Kitchen Supporter

    Thanks for supporting us! As one of our awesome backers, your name will be inscribed somewhere on our mural inside the new Sol Ave. Kitchen.

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    33 backers
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    Pledge $50 or more About $50

    Sol Ave. Kitchen T-shirt

    Get one of the original Sol Ave. Kitchen t-shirts with original artwork by local artists.

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    21 backers
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    Pledge $75 or more About $75

    Sol Ave. Swag Starter Kit

    Includes Sol Ave. Kitchen branded t-shirt, snap back hat, and sticker.

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    2 backers
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    Pledge $100 or more About $100

    Dinner for 2 at Sol Ave. Kitchen

    Enjoy dinner for 2 people at our new space. Includes Sol Ave. brand t-shirt.

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    81 backers
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    Pledge $200 or more About $200

    Ticket to our VIP Soft Opening

    Join us for a special sneak peak at our new concept. We got to work out the kinks and you helped us get here. Come celebrate, eat, and be happy!

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    Limited 35 backers
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    Pledge $500 or more About $500

    Cheese Tasting for 10

    Let us put together the perfect cheese tasting experience for you and 9 of your friends. If you are familiar with past cheese tasting experiences and collaborations by Chef Ryan and Luna, you know you are in for delicious evening. Includes Swag Starter Kit and invite to VIP Soft Opening.

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    Limited 10 backers
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    Pledge $1,000 or more About $1,000

    Tasting Menu Dinner for 10

    Host an all inclusive evening dinner at Sol Ave. Kitchen. We will work with you to expertly create a perfect tasting experience. You bring 9 of your friends, and we will take care of the rest. Includes Swag Starter Kit and invite to VIP Soft Opening.

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    Limited 8 backers
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    Pledge $1,500 or more About $1,500

    Free Cheese for a Year!

    Free cheese for a year! Yep! Luna curated Sol Ave. cheese. One free cheese plate a week for a year. Designed for two people. Pick three cheeses(on hand) or three meats or mix and match. Includes crackers and accompaniments. Includes Swag Starter Kit and invite to VIP Soft Opening.

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    Pledge $5,000 or more About $5,000

    Hors d’oeuvre Party for up to 40

    You bring the friends, we will provide the food, the space and non alcoholic beverages for up to 40 people. Beer and wine will be available for a charge, per the Kickstarter policies. Perfect for any celebration, office party, holiday party, or any occasion you wish to host. Includes Swag Starter Kit and invite to VIP Soft Opening.

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    Limited 0 backers
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    Pledge $10,000 About $10,000

    Free food for life, daily limit

    Get free food for life, daily limit and number of items will apply. Includes Swag Starter Kit and invite to VIP Soft Opening.

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    Limited 4 backers
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Funding period

- (45 days)