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Functional, sleek, and durable luxe athletic/weekender bags designed to simplify your life while making you look and feel your best. The only bags with a removable and washable interior.
Functional, sleek, and durable luxe athletic/weekender bags designed to simplify your life while making you look and feel your best. The only bags with a removable and washable interior.
694 backers pledged $90,938 to help bring this project to life.

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PERSU: Redefining Gym Bags for the Modern & Active Lifestyle

$90,938

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With the recent movement toward a healthy and active lifestyle has come an endless option of fashionable women’s fitness apparel, exercise classes, and a rise in sports luxe on the runway. But, the market for highly-functional and attractive athletic bags is non-existent. PERSU is a brand that aims to fill this much needed space in the fitness and bag industry.

PERSU redefines the traditional gym bag with its sleek design and highly-functional features. From boxing gloves to yoga mats, these luxe athletic bags are designed to hold it all. With its zippered-off removable and washable interior, PERSU bags are easier to clean and more practical than any other athletic bag in the market. This is the fitness and daily travel accessory that finally meets the needs of the modern and active lifestyle.

OVERVIEW OF FUNCTIONS

PERSU bags are made out of high-quality, durable nylon that is water resistant and lightweight. The hardware on the bags are heavy duty with 360 degree swivels and the PU leather is water-resilient and easy to clean. The interior of the bags are completely removable and machine-washable. With flexible bungee straps on each bag, PERSU bags are designed to hold a range of fitness gear. And, each bag comes with an additional drawstring shoe bag and machine-washable zippered bag for storing sweaty clothes.  

Water-friendly
Water-friendly

PERSU is so close to becoming a reality and I just need your help in funding the first round of production. With the golden samples ready to go and a trustworthy, quality manufacturer already secured, we are just around the corner from introducing the modern world to a new kind of athletic bag. 

If we are to exceed our goal, additional funds will go toward designing new PERSU bags that will include backers' feedback and suggestions. Together we can re-define gym bags as we continue to live active lifestyles and carry our bags with us.

TIMELINE

  • FEBRUARY 19: Campaign ends
  • FEBRUARY 20: Production begins
  • MID TO END OF APRIL: PERSU bags out for delivery

Note: Kickstarter is an all or nothing funding website so if the goal of $30K is not reached by February 19th, pre-ordered bags will not be sold and all backers will not be charged. If the goal has been reached, backers won't be charged until the end of the campaign.  

Meet Stephanie!

"A couple of years ago, I fell in love with fitness classes and took everything from pole dance to boxing. With plenty of fashionable women's fitness apparel lines to choose from, I was frustrated to find that my options for gym bags were either: functional and drab or stylish and impractical. 

I needed a bag that could adapt to my latest variety of exercises classes, and I wanted it to look fashionable enough to carry to work. So, I started designing a brand new athletic bag that paired high functionality with style - and without looking like the cargo pants of gym bags."

-Stephanie Su, Founder + Designer of PERSU

Since I designed these bags to be functional enough to hold a range of fitness gear for a variety of classes, I'm going back to my roots and as part of my healthy 2015 New Year's resolutions, I will take two different types of fitness classes per week for the six-week run of my campaign. I will keep my body guessing by trying something different every time from acroyoga to boxing. Follow along on PERSU's social media accounts, #fitnessexperimenter! :)

                                                                                                                     

A HUGE THANK YOU to Louie Heredia from B-Rolling Inc. for his amazing work on the photography and video for PERSU. Another thank you to Vinny Pereira for his help on the video. A special thanks and credit to Lasers for the music in the video. A big thank you to Devin Scott, Brooke Tjarks, Savanna Hogan, Emily Wu, Meredith Richman, Tamara Hovespian, Erika Fisher, and Ronald Ellis for participating in the video. And, a tremendous THANK YOU to all of my wonderful and amazing family, friends, colleagues, and mentors who helped provide feedback and inspiration towards the making of PERSU. I couldn't have gotten this far without all of you and I am so thankful for all the support you've shown me!

              
     

Risks and challenges

I have a trusted, long-term relationship with a quality manufacturer overseas and a production schedule ready as soon as our goal has been met. The manufacturer is skilled and professional and I do not foresee any issues in the production process. However, if any delays are to arise during production, I will be transparent and keep backers informed on updates. To help ensure a timely delivery, I will send myself or one of my partners overseas to oversee the production and search for back-up manufacturers in case of a delay. I hope to have all PERSU bags to you on time so that you can go out and enjoy them as soon as possible!

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    THE SUPPORTER - THANK YOU! Every dollar counts! For this pledge amount I will send you a thank you email for your kind contribution and if you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. Make sure to leave me your email and Instagram account name!

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  2. Select this reward

    Pledge $10 or more About $10

    THE SUPPORTER II - Thank you for your support! I will send you a personalized thank you card for your gracious support! It will always be important to me who helped make PERSU possible. If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. Make sure to leave me your Instagram account name!

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  3. Reward no longer available

    Pledge $99 or more About $99

    THE "JESSICA" BAG | EARLY BIRD SPECIAL ($40 OFF RETAIL) - Limited quantity so order your PERSU bag early to receive the "Jessica" bag at the lowest offer available! If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. Make sure to leave me your Instagram account name!

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    Reward no longer available 75 backers
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  4. Reward no longer available

    Pledge $99 or more About $99

    THE "TOM" BAG | EARLY BIRD SPECIAL ($40 OFF RETAIL) - Limited quantity so order your PERSU bag early to receive the "Tom" bag at the lowest offer available! If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. Make sure to leave me your Instagram account name!

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  5. Select this reward

    Pledge $109 or more About $109

    *NEW REWARD* THE "JESSICA" BAG | THANK YOU SPECIAL ($30 OFF RETAIL) - Adding this new reward because I'm so thankful for all the support I've received! For this special, I will send you the "Jessica" bag and a personalized thank you card for this special, Kickstarter-only offer. If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. I will collect everyone's Instagram names at the end of the campaign!

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  6. Select this reward

    Pledge $109 or more About $109

    *NEW REWARD* THE "TOM" BAG | THANK YOU SPECIAL ($30 OFF RETAIL) - Adding this new reward because I'm so thankful for all the support I've received! For this special, I will send you the "Tom" bag and a personalized thank you card for this special, Kickstarter-only offer. If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. I will collect everyone's Instagram names at the end of the campaign!

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  7. Select this reward

    Pledge $109 or more About $109

    *NEW REWARD* THE "SOL" BAG ($40 OFF RETAIL) - Named after my VIP Supporter Sol Tran, this bag modifies the "Tom" bag for those who prefer less flash and all black, down to the hardware. With the men in mind, the "Sol" bag is larger than the "Tom" bag (details in campaign) along with other adjustments. For this special, I will send you the "Sol" bag and a personalized thank you card for this special, Kickstarter-only offer. If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. I will collect everyone's Instagram names at the end of the campaign!

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  8. Select this reward

    Pledge $119 or more About $119

    THE "JESSICA" BAG | SPECIAL KICKSTARTER OFFER ($20 OFF RETAIL) - I will send you the "Jessica" bag and a personalized thank you card for this special, Kickstarter-only offer. If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. Make sure to leave me your Instagram account name!

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    3 backers
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  9. Select this reward

    Pledge $119 or more About $119

    THE "TOM" BAG | SPECIAL KICKSTARTER OFFER ($20 OFF RETAIL) - I will send you the "Tom" bag and a personalized thank you card for this special, Kickstarter-only offer. If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. Make sure to leave me your Instagram account name!

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    28 backers
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  10. Select this reward

    Pledge $198 or more About $198

    THE "JESSICA" BAG + THE "TOM" BAG | EXCLUSIVE KICKSTARTER BUNDLE ($80 OFF RETAIL) - Can't pick one? Get them both! For this pledge, you will receive both high-quality PERSU bags and a personalized thank you card for your gracious support! If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. Make sure to leave me your Instagram account name!

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    80 backers
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  11. Select this reward

    Pledge $198 or more About $198

    THE "SOL" BAG EXCLUSIVE KICKSTARTER BUNDLE ($90 OFF RETAIL) - Want to upgrade your order to include the "Sol" bag? For this pledge, you will receive the "Sol" bag plus either a "Jessica" bag or a "Tom" bag (your choice) and a personalized thank you card for your gracious support! If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. I will collect everyone's Instagram names at the end of the campaign!

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  12. Select this reward

    Pledge $297 or more About $297

    EXCLUSIVE KICKSTARTER TRIPLE BUNDLE ($130 OFF RETAIL) - Like all three PERSU bags? This is the best deal you'll get for all three! For this pledge, you will receive the "Sol" bag, the"Jessica" bag AND the "Tom" bag along with a personalized thank you card for your gracious support! If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. I will collect everyone's Instagram names at the end of the campaign!

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  13. Select this reward

    Pledge $1,000 or more About $1,000

    VIP SUPPORTER (LOS ANGELES LOCAL) - Hi there fellow Angeleno! This pledge will earn you both PERSU bags, delivered in person by me, and a future PERSU bag named after you. For one day, I will curate some of my favorite fitness classes for us to attend around Los Angeles and a healthy lunch on me to discuss my future plans for PERSU. If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. We'll exchange Instagram account names in person. :)

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  14. Select this reward

    Pledge $10,000 About $10,000

    VIP SUPPORTER- This pledge will earn you both PERSU bags and a future PERSU bag named after you. You won't need a personalized thank you note because the bags will come with a trip to LA to give me an opportunity to thank you in person! In addition to providing the airfare and hotel for two-nights, I will take you around Los Angeles to some of my favorite fitness classes plus dinner on me to discuss my future plans for PERSU. If you're on Instagram, you will be added to the private PERSU VIP Instagram account where I will invite you in to see new products, and leave feedback before the general public does. We'll exchange Instagram account names in person. :)

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    Limited 0 backers
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Funding period

- (43 days)