About
PERSU: Redefining Gym Bags for the Modern & Active Lifestyle
$90,938
694
With the recent movement toward a healthy and active lifestyle has come an endless option of fashionable women’s fitness apparel, exercise classes, and a rise in sports luxe on the runway. But, the market for highly-functional and attractive athletic bags is non-existent. PERSU is a brand that aims to fill this much needed space in the fitness and bag industry.
PERSU redefines the traditional gym bag with its sleek design and highly-functional features. From boxing gloves to yoga mats, these luxe athletic bags are designed to hold it all. With its zippered-off removable and washable interior, PERSU bags are easier to clean and more practical than any other athletic bag in the market. This is the fitness and daily travel accessory that finally meets the needs of the modern and active lifestyle.
OVERVIEW OF FUNCTIONS
PERSU bags are made out of high-quality, durable nylon that is water resistant and lightweight. The hardware on the bags are heavy duty with 360 degree swivels and the PU leather is water-resilient and easy to clean. The interior of the bags are completely removable and machine-washable. With flexible bungee straps on each bag, PERSU bags are designed to hold a range of fitness gear. And, each bag comes with an additional drawstring shoe bag and machine-washable zippered bag for storing sweaty clothes.
PERSU is so close to becoming a reality and I just need your help in funding the first round of production. With the golden samples ready to go and a trustworthy, quality manufacturer already secured, we are just around the corner from introducing the modern world to a new kind of athletic bag.
If we are to exceed our goal, additional funds will go toward designing new PERSU bags that will include backers' feedback and suggestions. Together we can re-define gym bags as we continue to live active lifestyles and carry our bags with us.
TIMELINE
- FEBRUARY 19: Campaign ends
- FEBRUARY 20: Production begins
- MID TO END OF APRIL: PERSU bags out for delivery
Note: Kickstarter is an all or nothing funding website so if the goal of $30K is not reached by February 19th, pre-ordered bags will not be sold and all backers will not be charged. If the goal has been reached, backers won't be charged until the end of the campaign.
Meet Stephanie!
"A couple of years ago, I fell in love with fitness classes and took everything from pole dance to boxing. With plenty of fashionable women's fitness apparel lines to choose from, I was frustrated to find that my options for gym bags were either: functional and drab or stylish and impractical.
I needed a bag that could adapt to my latest variety of exercises classes, and I wanted it to look fashionable enough to carry to work. So, I started designing a brand new athletic bag that paired high functionality with style - and without looking like the cargo pants of gym bags."
-Stephanie Su, Founder + Designer of PERSU
Since I designed these bags to be functional enough to hold a range of fitness gear for a variety of classes, I'm going back to my roots and as part of my healthy 2015 New Year's resolutions, I will take two different types of fitness classes per week for the six-week run of my campaign. I will keep my body guessing by trying something different every time from acroyoga to boxing. Follow along on PERSU's social media accounts, #fitnessexperimenter! :)
A HUGE THANK YOU to Louie Heredia from B-Rolling Inc. for his amazing work on the photography and video for PERSU. Another thank you to Vinny Pereira for his help on the video. A special thanks and credit to Lasers for the music in the video. A big thank you to Devin Scott, Brooke Tjarks, Savanna Hogan, Emily Wu, Meredith Richman, Tamara Hovespian, Erika Fisher, and Ronald Ellis for participating in the video. And, a tremendous THANK YOU to all of my wonderful and amazing family, friends, colleagues, and mentors who helped provide feedback and inspiration towards the making of PERSU. I couldn't have gotten this far without all of you and I am so thankful for all the support you've shown me!
Risks and challenges
I have a trusted, long-term relationship with a quality manufacturer overseas and a production schedule ready as soon as our goal has been met. The manufacturer is skilled and professional and I do not foresee any issues in the production process. However, if any delays are to arise during production, I will be transparent and keep backers informed on updates. To help ensure a timely delivery, I will send myself or one of my partners overseas to oversee the production and search for back-up manufacturers in case of a delay. I hope to have all PERSU bags to you on time so that you can go out and enjoy them as soon as possible!
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Funding period
- (43 days)