Hello to all of our fans out there and if you're new and have never heard of us, we're Ayron Jones and The Way. We're an urban rock band based out of Seattle, WA. You can learn a lot about us over at our website.
Over the past couple of years, we've made quite a name for ourselves in the Pac NW. Briefly, we've played festivals like Bumbershoot (twice), Summer Meltdown and The Mt. Baker Rhythm and Blues Festival. We've opened for artists like B.B. King, Robert Cray and Sir Mix-a-Lot. Speaking of Mix-a-Lot, he produced the album that we released last Fall, titled Dream. To celebrate, he opened for us at a sold-out album release party (*our last three Seattle shows have sold out) back in November.
Although we value our success here in the Pac NW, we believe it's time to branch our music out all over the world, and we're now mobile and ready to do it.
Welcome to the "My Love Remains Campaign." What this campaign is for: Most people usually tell us that "My Love Remains" is their favorite song off of the album, so putting our best foot forward, we want to release that song as a single and make a professional video to promote it. We plan to have a PR firm push this song/video all over the world to the media for us. On top of that, we're going to do a mini-West Coast tour later this Summer to promote this single, and we'll also have the PR firm work on press for us in these new cities that we're venturing into.
These are our goals, however as you can imagine, they're pretty expensive goals to execute. This is where our fans come into play. We get so many complimentary messages from our fans that it can be overwhelming at times. Our fans are basically like family to us, and in our minds, everyone in this family is all in this project together.
We get told a lot that "you guys are going to blow up and get huge." So now we're reaching out and asking our fans to make that a reality and we feel like we have a solid plan in place. If you look at our Rewards list, we have many rewards to choose from if you donate to this project. And keep in mind that this will be the only time you'll have access to these rewards, so the time is now!
If our fans help us reach our $15,000 goal, this will cover our video, August tour and PR expenses. However if we can get elevated up to $25,000, not only will all of the above be covered, but likely a Midwest/East Coast tour this Fall. If we can bump up to $35,000 or more, then we're going to set our sights on Europe next year. See how it works? The more you can help us out with is the bigger we'll go!
But first things first: If we don't make our initial $15,000 goal, then we don't receive any funds at all, so it's really important that our fans help us to reach this goal first! Also, each reward has its own minimum donation, so you can donate more than that minimum amount if you want. We intend to deliver each reward much sooner than the time frames posted and those listed dates are the latest we plan to have all rewards fulfilled by.
So this is it AJATW family. We've put our hearts and souls into this project and we're ready to take it to the next level. Will you help us get there and achieve our life goals? If so, we'll keep blowing your minds live in concert and releasing music for many years to come.
**One added bonus: ANYONE who donates to this project will get one invite to a private "Thank You" concert in the Seattle area in the near future. This won't be a +1 deal though, so if your friend wants to come too, then they also need to donate to get that invite. On top of the rewards, it's just another way of saying "Thank You For The Support!"
And if we reach this goal, you can bet we're going to throw one hell of a party!!
Thank you in advance to all of you.
Ayron, DeAndre, Kai, and the entire Ayron Jones and The Way team.
Risks and challenges
We've done a lot of research on how to choose tour routes, what video directors to use, what PR firms to use, and the timing with all of it. So we feel confident we have the right team and plan set up and ready to go.
If problems happen to arise, we've given ourselves several months in advance to complete each of these goals, so we hopefully won't have to rush with anything. Also, we intend to deliver each reward much sooner than what is listed and those listed dates are the latest we plan to have all rewards fulfilled by.Learn about accountability on Kickstarter
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