$1,908
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29
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Aug 14 2014
Scott Hilken RaynorBy Scott Hilken Raynor
First created
Scott Hilken RaynorBy Scott Hilken Raynor
First created
$1,908
pledged of $25,000pledged of $25,000 goal
29
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Aug 14 2014

About

Diströya Spirit is a 70 proof spiced liqueur with a deep and well balanced flavor comprised of an array of fruit, herb, root & spice. From elements of traditional Northern European staples like mead (honey) and aquavit, Diströya Spirit also introduces a novel blend of ingredients including blood orange, ginger, almond, berries and cinnamon to name a few. Diströya is a lighter, far less syrupy liqueur than most currently found on shelves. Rather than stick to your throat for minutes after you drink it, Diströya goes down with a very clean finish leaving a nice warm burn in your chest without scratching your throat. The sugar content of Diströya is 3g per ounce vs. 11g per ounce found in many well known flavored spirit brands, giving it a subtle sweetness without being cloying.

The drink was originally intended as a swift shooter in the company of friends and can honestly be enjoyed on its own neat or ice cold. If you want to really open up the flavor, pour it into a glass and add just an ice cube and/or splash of water.

Distroya promo video edited by Splendor Films

About us:

We are a small group composed of very passionate bartenders, distillers, artists, calligraphers and illustrators—and all amateur historians who share a love of myths, lore and legends. Our aim is to make this drink a cinematic experience both inside and outside of the bottle.

Scott Hilken Raynor: A former bartender of 8 years and guitarist for many bands you’ve never heard of. He took original inspiration from a variety of alcoholic spirits from Northern Europe along with Norse myth and legend to guide Diströya Spirit and its story.

Chad Michael: He is an award-winning graphic designer in New York. His accolades include DSVC's Top Design Portfolio, numerous features on TheDieline.com, and publications in Los Logos 6 & 7. www.chadmichaelstudio.com

Steven Noble(Illustrator): From the back of the US one dollar bill to Kraken Rum, Sam Adams, Espolon Tequila and the AMEX centurion, he fashioned Chad’s original design into an incredible hand made woodcut illustration of King Magnus Bründahl and his world.

Peter Horridge(calligrapher): Based in England, he is an award winning illustrator and calligrapher who hand scribed the poem and other elements of the label. Every detail in the bottle and on the label has been rendered with the same care and thought.

The Distillery: Mile High Spirits Distillery based in Denver, CO helped bring Diströya Spirit to life, with exacting standards in blending the proprietary ingredients and using only the purest Rocky Mountain water. If you are from Colorado you might have had some of their excellent Fireside Whiskey, Elevate Vodka, Peg Leg Rum, and Denver Dry Gin!

Our goal in creating a trilogy of spirits:

We have been able to get this drink to market here in Colorado on a humble budget and hope to raise these funds to help develop this new brand to its full potential. We have got a ton of recipes and stories that we want to continue to share as we hopefully take this brand and develop it into a full trilogy of flavors along with an incredibly in depth story behind the origin myths of the brand- the first proper trilogy in spirits history! We promise we will never be pretentious and never be boring in anything we do!

And Now...The Rewards! 

( rewards below are preliminary mock ups and are subject to change)

Distroya Coasters: 3 out of 4. The last one is a mystery!
Distroya Coasters: 3 out of 4. The last one is a mystery!
Distroya Leather Flask 'mock example'
Distroya Leather Flask 'mock example'
Distroya Graphic Tee examples
Distroya Graphic Tee examples
Distroya shot glass set example
Distroya shot glass set example
Distroya Poster example
Distroya Poster example
Distroya Drinking Stein example
Distroya Drinking Stein example

Risks and challenges

1. We are dependent on mother nature for the products we source to make Diströya Spirit, which can affect our ability to produce.

2. We face challenges with the actual production and bottling of the product. We are working with a very experienced team and master distiller to ensure 100% quality and consistency with the product that goes in each and every bottle. We are working with vendors who have excellent industry wide reputations in their given fields of expertise.

3. There is a good possibility we will have to raise funds in the future after completing this project, to establish growth and sustain our business beyond this launch. The spirits industry is very capital intensive for emerging brands competing against industry heavy weights. We have put together an excellent team that has seen the industry collectively from all angles. We are used to working on a minimal budget and employing ingenuity and creativity to get the most for each invested dollar. We all sacrificed a good deal in comfort to get this far and we've done so gladly. This project means a lot to all of us. If you support us, our ultimate goal is to make Diströya Spirit available to you wherever you are. We will not stop until we get there! That is the Viking Way!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    REWARD #1:Great Thanks! Your name shall permanently be inscribed in 'The Wall of Founders' on our official website along with our ultimate gratitude in helping make this trilogy of spirits happen. Also includes an awesome desk top wallpaper download featuring the steel engraved illustration of the label done by Chad Michael and Steven Noble.

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  2. Select this reward

    Pledge $12 or more About $12

    REWARD #2: A set of 4 unique Diströya drink coasters each one different than the last!

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    Pledge $25 or more About $25

    REWARD #3: A limited edition 16 x 20 Diströya poster featuring King Magnus Bründahl in all his glory.

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    Pledge $30 or more About $30

    REWARD #4: Choose from one of two of our Diströya graphic tees. High quality and comfortable shirt. We'll throw in a pair of coasters as well!

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    Pledge $50 or more About $50

    REWARD #5: A Diströya Graphic Tee and Poster Combo! Plus a pair of coasters, because why not.

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  6. Select this reward

    Pledge $60 or more About $60

    REWARD #6: The Diströya Flask- Leather bound flask with hot stamped Diströya logo. Keep your chest warm whether on the mountain or the sea. Comes with a funnel and the full 4-coaster set!

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    Pledge $60 or more About $60

    REWARD #7: Diströya Graphic Tee, and your choice of the Diströya 17oz stein OR a set of 4 Diströya stainless steel shot glasses. Plus a pair of our coasters which make excellent practice Viking throwing stars.

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  8. Select this reward

    Pledge $75 or more About $75

    REWARD #8: "THE BLACK BOTTLE" (Kickstarter ONLY) Limited edition, numbered Diströya 'Black Bottle' with cork top and seal. We are custom designing new label elements specifically for this limited run. Hand-signed by both the illustrator Steven Noble and designer Chad Michael. PLUS the full Diströya 4-Coaster Set PLUS a pair of shot glasses! We guarantee you've never seen anything quite like it. *Does not contain liquor

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    Pledge $75 or more About $75

    REWARD #9: "THE BERSERKER": Hand-signed and numbered poster by artist Steven Noble (Kraken Rum, Espolon Tequila, Sam Adams, and Back of the US One Dollar Bill, Amex Centurion) and our designer Chad Michael....PLUS your choice of Diströya Graphic tee...and a pair of coasters!

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    Pledge $75 or more About $75

    REWARD #10: Join us at our Viking Launch Party here in Denver, CO! Includes a tasting of Diströya Spirit with us all, along with your choice of t-shirt or Diströya drinking stein!...and a pair of Diströya coasters! Help us celebrate everyone's efforts in making this drink no longer just a myth! VALID ID required to drink.

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  11. Select this reward

    Pledge $89 or more About $89

    REWARD #11: "THE HAUS OF FJORD": The leather bound flask hot stamped (branded by hand) with Diströya logo, funnel, PLUS a Diströya Graphic tee PLUS the 4-coaster set with a Diströya shot glass on top!

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    Pledge $100 or more About $100

    REWARD #12: "BLACK BOTTLE + T-SHIRT": The above hand-signed and numbered (Kickstarter ONLY) Black Bottle PLUS Full 4-Coaster set PLUS the Diströya Graphic Tee of your choice PLUS a Diströya shot glass. *Does not contain liquor..alas

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  13. Select this reward

    Pledge $240 or more About $240

    REWARD #13: "THE 13th Viking Warrior": Hand-signed "Black Bottle", Graphic Tee, Full 4-Coaster Set, The Diströya Leather Bound Flask w/ funnel, a set of 4 shot glasses, the hand-signed Diströya Poster PLUS a 17oz. Diströya Drinking Stein...you will surely feel like a Viking king with this in your hand. *Does not include liquor

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    Pledge $375 or more About $375

    REWARD #14 "The King Magnus"
    Everything in Reward #13 PLUS a custom made Diströya wooden bar sign that will look great anywhere you hang it.

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    Pledge US$ 500 or more About US$ 500

    "VIKING PARTY FOR UP TO 6" at the distillery tasting room here in beautiful Colorado. A 2-hour tasting including some complimentary tastings and R&D on new drink recipes with the founder of Diströya Spirit. Everyone will get a graphic tee and their very own Diströya Drinking Stein! We can also arrange for an awesome local food truck to pull up and offer some great items available for purchase. Everyone is welcome to stay after the 2-hour tasting as well. There are some great local breweries starting right across the street as well. *We do not maintain any ownership in the distillery, we only produce there. Everyone will need valid ID to drink.

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    Pledge US$ 1,500 or more About US$ 1,500

    "THE VALHALLA": PARTY FOR UP TO 12 at the distillery tasting room again here in beautiful Colorado. A t-shirt and Diströya drinking stein for everyone PLUS one HUGE bonus

    We will build and deliver to you one of the very first Diströya BATTLE AXE SHOT SKIS ever!
    A full hand-made leather handled and wooden (non-weapons grade) Viking Axe with 4 shot glasses attached and the engraved Diströya logo and Magnus Bründahl signature on it! As far as we know, in the great wide world and all of its history, this shot ski is the first of its kind. It will be presented to you laden with shots of Diströya Spirit and with a mountable stand to hang on the wall of your apt. or island fortress.
    This will be a party to remember as the distillery has a great sound system as well!

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Funding period

- (30 days)