About this project
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Which place is closest to your heart?
Choose any place on earth and turn its map into a designed, one-of-a-kind piece of jewelry.
Your hometown. An unexpected stop on a road trip that ended up being the most inspirational. That small dead end street where you finally got the courage to kiss...
How it works
On the online interactive map, you'll be able to enter any address or place and zoom or drag to finalize your frame. Your map frame will be further refined and embedded into your selected jewelry design at the studio. The virtual design will then be transformed into metal and plated with high quality 24K gold or silver. Keeping the personal touch in each piece, your map jewelry will be finished and elegantly packed before being sent over to tell your story.
At first glance, a graphic composition of lines, but with context these lines become personal, capturing memories, experiences and relationships. Choose the design to frame your personal map jewelry.
A lapel pin with clean and understated design, the perfect unisex piece to adorn any jacket or pocket. A pendant necklace with three different lengths available to choose from. A statement ring with an open back adjusting to fit your size. All of the collection designs are available in 24K gold or sterling silver plating with a matte finish.
*Standard necklace length included, medium and long will be available for a minimal additional cost of $3/$5 paid upon map creation.
I added a few special editions to the collection especially for the Kickstarter release:
Want to be more specific? PIN has a specific spot marked on your personal map, making your piece of jewelry that much more special. A natural pearl will become the bejeweled map marker.
Called a few different places home? STORY features three or more different maps on one necklace, telling the whole story.
Not the minimalist? ZOOM is the oversized version of the place closest to your heart in a custom shaped statement necklace.
Packaging is part of the story
Each map piece created will come individually packaged in a beautifully designed gift box.
A central part of the creation process requires the use of a technology called Photo Etching. This technology can be made affordable only when producing high quantities. Through this Kickstarter campaign I'll be able to collect enough pre-ordered maps to start production. Your support will also help me continue the development of the technology, making it more efficient and scalable.
I greatly appreciate your support and I’m excited to get YOU ARE HERE to you! You will be able to make your jewelry selections after the campaign ends, for now you are welcome to choose your reward:
Interested in writing about this project? A press kit is available for download here. Also, please feel free to email me directly at email@example.com or leave a message if you have any questions.
Sharing is caring
Know someone who would be just as excited as you are to create a map? Share this campaign with them through the "Share this project" button at the top, and tell the world! Or click below:
How I got here
For the past few years, I've been turning street maps into jewelry. I started with a collection based on nine cities close to my heart. Over time, I started getting requests to create new places outside my familiar territories. I’ve designed You Are Here: Create your map so that anyone can create a one-of-a-kind piece of jewelry while keeping the price very affordable. After over a year of development, and an experimental pilot that brought to life the most beautiful designs, I found myself in love with places I’ve never been to and telling stories of people I’ve never met. I can’t wait to share it with the Kickstarter community and share the process of creation.
Thanks so much for taking the time to find out about YOU ARE HERE.
Please back and share, together we can tell a story about the whole world!
A very special thank you to my love and partner in crime Shay Shafranek for the genius touches of design, the beautiful video, and for keeping it all fun. I couldn't have made it here without you. To Boris Raskin for matching the technology to my imagination. To Shira Kopelovitz for being my right hand and a guard for the fine details. To Everyone that helped in the process, especially Naor Meninger and Kendell Rizzo. To Schnitz the dog for showing up to work everyday. And to my beloved family, friends and inspiring customers for believing in me from the very beginning.
This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
Risks and challenges
The process of making YOU ARE HERE available to users has been underway for the past year, with a successful pilot creating extraordinary one-of-a-kind map designs for users around the world. Thanks to this pilot, I'm confident I can transform any map submitted through the platform into a beautifully designed piece of jewelry.
I've spent the past six years creating 'The Urban Collection', a set line of 9 maps. Over these years I have tested the designs and materials and also established strong relationships with my local manufacturers and suppliers so I know exactly how the jewelry will be made and shipped.
I expect my biggest challenge to be operational, managing a large quantity of unique orders. I've planned and prepared for the launch and plan on using the funds for a production team to help with this stage.
I'm ready to make YOU ARE HERE a shared process of creation. Help me bring it to life with your place!Learn about accountability on Kickstarter
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