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Dream. Hustle. Parlay.

Charlotte, NC Fashion
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About this project

Why We need your Pride in PRYD

Yes - we have proved ourselves as serious entrepreneurs, and come a long way from the days of dreaming of success. Yet, PRYD still needs a little assistance with launching a full-on clothing line. That assistance will total $50,000.
We have already helped bring to life the dreams of others – so please help us with our dreams.
We want to dress the world for victory, from head-to-toe, as well as continue with our annual displays of pride and unity.
We have established ourselves in Ohio, North Carolina, and California.
This year is special because we will be attending the M.A.G.I.C (Men’s Apparel, Garment and Clothing Industry) convention in Las Vegas, NV. The show will take place August 20-23, 2012, and could truly be magical for PRYD with your help.
This is major for us because some of the most successful brands of our time had their debut at the Magic convention.
We need your financial support with the 2012, and 2013 PRYD sponsored events.
Seventy-five percent of profits will be used for the production of our full scale clothing and accessory line for men and women.
By helping us, you help yourself to a greater cause; a cause in which we inspire universal connection, and cross-culturally inspire the world to Dream, Hustle, and Parlay.


A Brief History of PRYD
Most brands have a demographic they cater to. Not us.
In fact, PRYD clothing aims to dress the most elite businessman, and his college-student friends who prefer to lounge comfortably and wait for their “big-time executive buddy” to clock out and retreat for dinner and drinks. 
PRYD Clothing formed in 1999, and within the last three years, this unique fashion line has blossomed into much more than a chance venture between three friends; Harrison Gilmer, James Lumsden, and Carlos Binns.

Lumsden and Gilmer have been like brothers since High School. They maintained their bond, yet went separate ways during the college years. Lumsden, then just a local artist with a dream, met Binns at Morris Brown College in Atlanta. Before too long, Binns officially became the third Partner at PRYD, and took over the fiscal responsibilities of the company. Lumsden remained creative and starry-eyed, while Gilmer handled much of the early public relations for the company.
Despite their individual strengths and distinct positions in the company, one thing all three men continue to share is the financial responsibility for production of the company’s paraphernalia and apparel.
All the events and collections PRYD has produced and sponsored thus far have been funded by Lumsden, Gilmer, and Binns.

 
What PRYD Stands For: POWER!

Each year PRYD sponsors a College Tour to promote excellence in education, and the importance of voting. At the colleges, we set up a booth that not only promotes PRYD as a clothing company, but PRYD as a staple in the community.
We are sure to select student ambassadors and acknowledge the scholastic strengths of the students. Later in the evening, we host a live music show that includes established and rising artists whose music spreads an encouraging message.
PRYD also works with the CIAA (Central Intercollegiate Athletic Association) to sponsor Ketchmore Kids, an organization that utilizes Hip-Hop music in a positive manner to motivate inner-city youth.
As each generation produces the subsequent generation’s leaders, PRYD brings the importance of political awareness front and center to those positioning themselves for POWER.


What PRYD Stands For: RESPECT!
We are sure to show respect to everyone at PRYD.
We believe that pride in one’s culture, artistic abilities, education, and success should all be signified, while representing the grounds that one hails from.
We also focus on bonding people cross-culturally through a common vision and goal.
We understand that each culture and subculture is to not only be celebrated, but respected as well.
Therefore, PRYD may create an article of clothing with a familial message for a particular family, or area in which a certain way of life is prevalent.
At PRYD, we combine all of one’s individualism with our vision, hoping to inspire them to HUSTLE with pride toward their respective goals in life. 


What PRYD Stands For: YOU
You – yes you. You are everything. You are love. You are hope. You are pride.
You represent yourself, your family, and your culture. The question is – are you representing yourself and those who rely on your depiction of their culture in the best way you can?
We don’t just make designs. We create brands for individuals, communities, and civilizations as a whole. We find what is beautiful and worthy of being celebrated, and create something that you can be proud of showing the world which embodies those qualities.
We don’t only want to be known for creating awesome clothing, but for representing awesome people!


What PRYD Stands For: DETERMINE Ultimately, it is up to each individual to determine whether or not they create a future in which they are able to simply parlay.
How you dress says a lot about your place in life, and your perception of your own worth.
From the elite, down to the sleek and comfortable, PRYD offers a range of accessories and clothing from the torso up that are appropriate for almost any mood or setting.
What PRYD does is motivate confidence and self-importance in people through fashion (with the help of other forms of art and entertainment).
We’re not a typical clothing line. We do more than “dress” people. We make clothes personal for each entity, setting them apart from the rest of the crowd.
We don’t generate clones. We generate personality.
We also remain socially aware and diverse in our approach. 



*PRYD only promotes the positive attributes that any culture, company, neighborhood, or individual are known for.

We do not knowingly promote, or represent degrading, sexist, racist, or otherwise offensive activities or messages in our designs.

We are sure not to knowingly represent criminal activities or messages by design.*


Upcoming PRYD events 2012/2013

· PRYD will co-sponsor an annual toy drive with the Ketchmore Kids Organization in December 2012

· Fall semester(2012) we will continue our Campus PRYD Tour at North Carolina’s Agricultural and Technical State University (A&T), Shaw University, The University of North Carolina at Charlotte (UNCC), and we are also scheduling additional schools.
The College Tour will last through the 2013 Academic year.
Also in 2013, we will sponsor our 2nd annual CIAA Industry Night on March 2.

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Rewards

  • You selected
    $1 reward

    2 backers

    PRYD Clothing thanks you for your support and your pride in us!

    www.prydclothing.com

    Estimated delivery:
  • You selected
    $20 reward

    1 backer

    PRYD Clothing thanks you for your support and your pride in us with one PRYD accessory of our choice!

    www.prydclothing.com

    Estimated delivery:
  • You selected
    $40 reward

    0 backers

    PRYD Clothing thanks you for your support and your pride in us with an exclusive PRYD hat!

    www.prydclothing.com

    Estimated delivery:
  • You selected
    $75 reward

    0 backers

    PRYD Clothing thanks you for your support and your pride in us with an exclusive PRYD hat and PRYD mixtape. The mixtape features some of the hottest artists out!

    www.prydclothing.com

    Estimated delivery:
  • You selected
    $100 reward

    0 backers

    PRYD Clothing thanks you for your support and your pride in us with a single article of PRYD Clothing of our choice from our latest collection.

    www.prydclothing.com

    Estimated delivery:
  • You selected
    $150 reward

    0 backers Limited (5 left of 5)

    PRYD Clothing thanks you for your support and your pride in us with a single article of PRYD Clothing of our choice from our latest collection. You also receive an autographed copy of Meladi McNair's best-selling novel, "Ruckus - The Vexing"!!

    www.prydclothing.com

    Estimated delivery:
  • You selected
    $250 reward

    0 backers Limited (5 left of 5)

    PRYD Clothing thanks you for your support and your pride in us with an exclusive "city shirt" representing your city and country. The shirt will also be made available online at www.prydclothing.com for your peers!

    Estimated delivery:
  • You selected
    $500 reward

    0 backers

    PRYD Clothing thanks you for your support and your pride in us with either an exclusive "PRYD VIP Pack" that includes a hat, shirt, and a surprise gift from PRYD; or your personalized city T-Shirt with your own design!
    We will also feature your PRYDful journey to success on our "Featured" section of our homepage to promote your brand.

    Estimated delivery:
  • You selected
    $1,000 reward

    0 backers

    PRYD Clothing thanks you for your support and your pride in us with a personalized Letterman Jacket featuring your birthday and/or name. We also will consider photos of you wearing your PRYD jacket for possible publication on the Prydclothing.com website. Photos must be appropriate and will be posted at Pryd's discretion.

    Estimated delivery:
  • You selected
    $5,000 reward

    0 backers Limited (2 left of 2)

    PRYD Clothing thanks you for your support and your pride in us with a roundtrip flight to attend the 2012 Magic Convention with us. We will also provide hotel accommodations, and you will be invited to attend dinner with PRYD for one night.

    For pledges of 5,000 or more, please contact PRYD's PR Director at:
    meladi.mcnair@yahoo.com

    Estimated delivery:

Funding period

- (30 days)