This project's funding goal was not reached on April 7, 2012.
About this project
What are we up to?
Using a mosaic technique we pioneered called impressionist mosaics, we want to create a series of large scale artworks using nothing but beer crowns. Unlike traditional mosaics which employ cut or bent tiles to create colors and shapes, impressionist mosaics maintain a strict grid structure and use color and texture within the component tiles produce an image. With fastidious tile selection and careful rotation we can create works of extraordinary detail. The image below is a digital mock-up of one of our proposed artworks.
Why beer crowns?
Until now our impressionist mosaics have been created from marble or semi-precious stones, but we've recently turned our attention to a little-noticed jewel with a special place in American culture; beer bottle crowns. With the help of our own software, we evaluate each tile placement based on color, contrast and internal marking, with every possible rotation considered. After many iterations, which includes manual replacements, the image begins to take on its stunning detail, smooth color transitions, and crisp edges. Working with tens of thousands of beer crowns with a relatively limited color range is no mean feat, but it pays off with rich, sparkling, eye-catching detail.
Where does my money go?
Your contributions will help cover the costs of building and mounting the mosaics; including amassing and shipping hard-to-find undamaged crowns, risers and adhesive along with backing substrates and other mounting paraphernalia. We are also building our own special bottle openers that don’t bend the crowns in an effort to collect from local bars and pubs.
All the images shown here are artist renditions of the final artworks. The final mosaics will vary in size from 32 square feet to 60 square feet and we anticipate using over 150,000 crowns.
This is the design of our LowBraü piece titled HOPS. It is a parody of Shepard Fairey's iconic HOPE print and is available as both a poster and t-shirt to pledgers.
Weighing in at over 7 feet this mosaic will be made up of 4042 crowns from your favorite breweries, including Mother Earth, Summit, Pyramid, Flying Dog, Dundee and Stiegl. Magic Hat and Labatt provide the shadowy background and the highlights in her hair come courtesy of Sierra Nevada, Anderson Valley and Lagunitas breweries. Thank you Sleeman's beaver for the green eyes.
Seen above is the design for our HighBraü piece based on da Vinci's La Scapigliata . Designing a readable mosaic in only 3 feet is particularly challenging, but this piece is truly stunning and a physical mosaic is available to our highest pledgers. Photos of a physical build will be featured soon.
We thought $20,000 was a lot of money as well, but it turns out large-scale artworks are expensive to produce! Three giant murals will require about 200,000 crowns (not all will be used but we need the pool to select the best ones) and after adding the cost of the crowns to the cost of risers, glues, acrylic backing, and shipping the murals to a gallery, we anticipate spending a lot more than $20,000 by the time we’re done, so we just need a kick start.
A large print, for example, does cost us significantly more to produce than normal because we are doing such a small print run. But what that means for you is you are getting a unique, limited edition piece of art! Plus don’t forget you also receive all the rewards leading up to the pledge you make.
The HighBraü website will become active after our Kickstarter project has ended. Our goal is to create enough buzz so the HighBraü Collection will continue on well after our Kickstarter project has finished. You will be listed on the website as someone who made all of this possible. Think of yourself as Mark Cuban…but nicer.
What are you trying to do to us! We do love wonderful beer but that would require a Guinness World Record beer drinking event!...hmmm, that gives me an idea…
- (60 days)