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Creating a future where garments respond to our environment through Photochromia, an apparel collection of UV responsive digital prints
Creating a future where garments respond to our environment through Photochromia, an apparel collection of UV responsive digital prints
95 backers pledged $12,389 to help bring this project to life.

About

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$12,389

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*We can handle custom orders at the $1,000 level and above. If you'd like a custom photochromic design for your team or company, please get in touch at Maddy@thecrated.com.

*Our garments change back and forth time and time again when exposed to sunlight or shade. 

AS SEEN ON:

THE STORY

Every good collaboration begins with a funny story. Ours began with Maddy (co-founder of The Crated) standing up a very pregnant Meredith (co-founder of Print All Over Me) for coffee.

Fast forward two years, many late night conversations, supply chain mishaps and  apologies on Maddy's part, Photochromia was born.

ABOUT PHOTOCHROMIA

Photochromia is a collaboration between two companies at the intersection of apparel and technology. A collection of sunlight sensitive garments, Photochromia visualizes STEAM concepts such as Schrodinger's Cat and Parametric equations. Through our collaboration, we aim to contribute to a future where clothing is truly responsive to our environment.

Photochromia Epitrochoid T-shirt.
Photochromia Epitrochoid T-shirt.

THE TEAMS:

New York is an incredible place that's at the nexus of design and technology. We believe that wonderful products can come our of working between teams and combining ideas.

The Crated

The crated is a product innovation studio focused on wearable technology and responsive textiles.

 Print All Over Me

Print All Over Me makes the web real by providing a platform where designers and create full bleed digitally printed garments.

" Our UV-reactive designs reflect the blend of design and code that has gone into their development and production. From Schrödinger’s cat to parametric equations, this collection brings design and scientific concepts together in PHOTOCHROMIA’s engaging and dynamic garments. The aim of the collaboration is to contribute to a future where responsive garments are the norm."

-Print All Over Me

JUST ADD SUNLIGHT:

See our garments in action. All pieces in the Photochromia collection react to sunlight.

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MANUFACTURING

Manufacturing of PHOTOCHROMIA will take place in the Print All Over Me production studio outside Shanghai, where each object is made to order by hand. The facility is owned by Print All Over Me, meaning employees work full time and receive full health care coverage; they make at least four times a fair wage. 

It took us over a year to set up a reliable, ethical and functional supply chain and we're constantly iterating and growing to perfect our garments.

THE PROCESS: 

We begin printing PHOTOCHROMIA designs on fabric with a digital printer, then use screen printing to apply the UV-reactive inks. The printed fabric is then washed, cut and sewn into Print All Over Me-designed garments and accessories before making its way home to you.

THE SCIENCE:

 Inks that change color when exposed to sunlight undergo a process called photochromism. These inks are also known as photochromic inks, which inspired the name of our collection. Photochromism was discovered around 1850 and was originally called phototropy. Photochromic inks are considered to be bi-phasic. This means that they alter between two states, often triggered by electromagnetic radiation. Our photochromic inks alter between clear and opaque, but some photochromic inks change from one colored state to another. Leuco dyes are commonly used for creating transitions in photochromic inks. These are dyes whose molecules can acquire two forms, one of which is colorless. This is the sort of dye used for Photochromia. Lueco dyes can also be used for thermochromism (changing state when stimulated by heat). Generally, the molecular structure of a Leuco dye, when clear, reflects photons, appearing to be white or clear. When stimulated with UV light, the chemical structure of the dye changes to a conjugated system. Conjugated systems are very stable and give rise to strong pigments as they absorb photons. This absorption of photons makes the pigment appear to be black.

THE CAMPAIGN

New supply chains require large orders to stay alive, which is why we're bringing Print All Over Me to Kickstarter. Help us produce our photochromic garments by supporting our Kickstarter campaign by ordering a hat, sweatshirt, backpack, or sweatpants.

“We believe that PHOTOCHROMIA is a small, but sure step towards reactive garments being integrated into our everyday lives. Even more so, we believe that collaboration within the design and technology world is essential and we hope to inspire future collaborations between NYC startups in the future. Let’s create a world full of enchanted objects rather than backlit screens. “

-Maddy Maxey, Head of Technology, The Crated

 Rewards! 

 PRODUCTION CREDITS Photography: Spencer Kohn Videography: Max Lauter Styling , jewelry and hair: Jenni Hensler Makeup and Hair: Eric Vosburg Models: Annika White & Tyler Pope

Risks and challenges

We're big fans of Kickstarter and supporting emerging technologies. With this in mind, we know how common it is for this to happen: http://theoatmeal.com/blog/kickstartmart .

We've refined our supply chain over the past year to avoid as many delays as possible. We're confident we'll be able to get your garments to you in a timely manner.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you so much for showing your support of Photochromia.

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    Pledge $25 or more About $25

    UV Responsive Promo Cap:
    -White ASCII Pupil Cap
    We'll send you an exclusive Photochromia promo cap with a UV sensitive center print. Take it outside for a bold graphic or wear it indoors for a fresh white cap.

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  3. Select this reward

    Pledge $50 or more About $50

    UV Responsive T-Shirt:
    Let's get digital! At $50 and up, you'll receive a digitally printed garment with a UV responsive overlay. Choose from one of our t-shirt designs to either visualize pupil dilation is ASCII, or zoomed-in epitrochoids, generated through computational design. Got it? Now try saying that 3 times fast.

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    Pledge $85 or more About $85

    UV Responsive Sweatshirt:
    Karl Lagerfeld may say that sweats outside are a sign of giving up, but we think it's a sign of showing off photochromic ink. We'll ship you a UV responsive sweatshirt for your lounging comfort in either our pupil or epitrochoid print.

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  5. Select this reward

    Pledge $110 or more About $110

    UV Responsive Backpack:
    Whether you call it a knapsack, backpack or satchel, we'll be shipping you a back-based carryall for your bits and bobs. Choose between our TV or epitrochoid prints.

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    Pledge $160 or more About $160

    UV Responsive Accessories Bundle:
    Accessorize yourself responsive prints with a digitally printed cap and backpack from Photochromia. The accessories bundle includes your choice of hat and backpack from the photochromia collection to wear day-in and day-out, all summer long.

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    Pledge $200 or more About $200

    UV Responsive Sweatsuit Bundle:
    Engage in the extreme sport of donning head-to-toe prints with a patterned UV responsive sweatsuit from Photochromia. You'll receive a sweatshirt and a pair of sweatpants from us, and maybe even an invitation to compete in the pattern olympics from the powers that be.

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    Pledge $400 or more About $400

    UV Responsive Collection:
    We'll ship you everything you need for photochromic fun from our collection. With a printed hat, sweatshirt, t-shirt, sweatpants and backpack, expect to turn heads wherever you tread.

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    Pledge $1,000 or more About $1,000

    UV Responsive Collection + Custom UV tee with Screen:
    Always dreamt of a t-shirt with your initials that responded to UV light? Dreams do come true with our full collection + custom tee bundle. Get all 5 pieces from the photochromia collection, plus a custom made t-shirt a la your design. You'll even get to keep the screen used to print your bespoke photochromic t-shirt for unexpected wall art.

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Funding period

- (30 days)