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A neighborhood kombucha brewery looking to bring refreshing, seasonal flavors of kombucha to other neighborhoods of Washington, D.C.
A neighborhood kombucha brewery looking to bring refreshing, seasonal flavors of kombucha to other neighborhoods of Washington, D.C.
294 backers pledged $26,290 to help bring this project to life.

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CRAFT KOMBUCHA: Inspired by craft beer, co-founded by a dog. project video thumbnail
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CRAFT KOMBUCHA: Inspired by craft beer, co-founded by a dog.

$26,290

294

WHAT IS CRAFT KOMBUCHA?

Craft Kombucha is a neighborhood kombucha brewery located in the historic neighborhood of Mount Pleasant in Washington, D.C. Founded in 2013, we serve up seasonal flavors of kombucha fresh on-tap at the Mount Pleasant Farmers’ Market.

Founder and CEO Tanya Maynigo-Loucks has been drinking kombucha for nearly a decade and home-brewing it for a number of years. When she accidentally brewed too much kombucha one day, almost two years ago, she turned to the friends she had made through her dog, Guinness, to clear out her refrigerator. Soon, her friends returned, asking for more kombucha and encouraging her to start her own brand.

Thus, Craft Kombucha was born. In the time since, she has striven to create a brand that follows the model of the craft breweries she loves to visit with her husband and dog. The result is a brand that values creativity and collaboration with other innovators, and has created a deep, meaningful bond with its customers and the community of Mount Pleasant.

Photo by Ryan Leirvick
Photo by Ryan Leirvick

OUR KOMBUCHA

We believe that kombucha should be something that everyone can enjoy, whether you’re a foodie or a yogi. That’s why Craft Kombucha is made with a high-antioxidant blend of green teas, including Matcha tea, to create a light, refreshing probiotic drink.

Our seasonal lineup of dozens of flavors has been designed to bring you a product that is exciting and innovative throughout the year, with flavors like Cherry Blossom, Winter Mint, Pumpkin Spice and Spicy Pineapple (a flavor designed in collaboration with Aysha Jones, chef/owner of Culinary Jones). We also feature more traditional flavors of kombucha, such as Ginger, Grapefruit, and Elderflower.

Drawing off of our inspiration from the world of craft beer, we have a signature line of flavors, called the Hops Series. The Hops Series was created to bring the same enjoyment and flavor of drinking a craft beer to kombucha. Our lineup of four flavors - Citra® Hop'd Lemon, Hibiscus Galaxy, Bavarian Falcon, and Blackstrap Chinook - reflect a small selection of the brews that inspire us.

It doesn’t matter if you have been drinking kombucha every day for a decade or are trying it for the first time, there is a flavor of Craft Kombucha out there for everyone!

WHY WE’RE EXPANDING

We have been very lucky to have an incredibly loyal customer base. Between the Mount Pleasant Farmers’ Market, the Georgetown University Farmers’ Market, and South Block Juice Co., we are selling kombucha almost as fast as we can produce it. In order to continue serving kombucha to our customers that love it and to expand to other neighborhoods of Washington, D.C., we need to increase our production five-fold.

HOW WE PLAN TO EXPAND

At present, we are brewing our kombucha out of eight 26-gallon stainless steel fermenters. We recently acquired a new kitchen space that will allow us to set up a brewery that can house larger fermentors, which will produce five times more kombucha. Funding from this Kickstarter campaign will allow us to purchase five new 160-gallon stainless steel fermenters to furnish our brewery. As we increase our production, we will also need two pallets of 5-gallon cornelius kegs to serve and store the finished product of our kombucha. All-in-all, this expansion will make it possible for us to produce enough kombucha to go on tap in more restaurants, cafes and grocery stores around the Washington, D.C. area.

WHAT WE NEED

  • Five 160-gallon stainless steel fermenters: $8,020.00 (including parts and shipping)
  • Two pallets (120) of 5-gallon cornelius kegs: $14,130 (including shipping)
  • Miscellaneous tools and equipment: $800.00

WHAT YOU GET - Rewards!

$1 - A CHEERS TO YOU

Thank you for supporting us. You'll get a shout-out from us on social media and be listed on our wall of Kickstarter Backers

$5 - CRAFT KOMBUCHA STICKER

You'll get our limited edition Craft Kombucha sticker and a virtual CHEERS from us!

$10 (EARLY BIRD SPECIAL) - A GROWLER of CRAFT KOMBUCHA (for pick up only)

Come visit us at any of markets or our tap hours with a certificate to claim your growler of Craft Kombucha. Sample kombucha, try mixing flavors, have fun, leave happy.

$35 - CRAFT KOMBUCHA LIMITED EDITION T-SHIRT

We love our t-shirts! We are creating a special t-shirt just for our Kickstarter supporters! Kids sizes available.

$50 - CRAFT KOMBUCHA LIMITED EDITION T-SHIRT (International shipping)

$75 ($65 EARLY BIRD SPECIAL) - CRAFT KOMBUCHA “KICKSTARTER” HYDRO FLASK™ + KOMBUCHA FILL 

What is a Hydro Flask™? This Oregon-based company makes top quality vacuum-insulated, stainless steel hydration bottles that are perfect for our kombucha! We chose their 21 ounce hydration bottle design for our limited edition Kickstarter reward. We appreciate your contribution to our Kickstarter campaign so much that whenever you refill your 21 ounce Kickstarter Hydro Flask™, we will only charge you for a 16 ounce refill every time you fill it up. That means you get an extra 5 oz for free! As we grow and expand, you can always come see us and get the same deal.

This bottle comes with a 100-year/lifetime warranty, which makes it the perfect bottle partner for our kombucha. So if you get this reward, make sure you don’t lose it! Oh, and we’ll send you a certificate for your first fill ‘cuz its on us! 

$100 (EARLY BIRD SPECIAL)- Combo #1

Craft Kombucha "Kickstarter" Hydro Flask(TM) w/ Fill + Limited Edition Craft Kombucha T-shirt + Craft Kombucha Sticker

$100 - WALKING TOUR OF MOUNT PLEASANT WITH GUINNESS + MOUNT PLEASANT FARMER’S MARKET LUNCH (for up to 4 people + friendly dogs welcome to join, too) 

Come check out where we got started! Mount Pleasant is a beautiful and historic neighborhood in Northwest Washington, D.C., that runs right along Rock Creek Park. The farmers’ market is a neighborhood institution, making Saturday mornings something to look forward to during market season.

But we’re guessing you may just want to hang out with Guinness, our mascot and inspiration for our logo. We will schedule you for a 45-minute chaperoned walk with Guinness, for up to 4 people, on a Saturday morning during farmers’ market season. There are plenty of sights to be seen through the neighborhood and our beloved Rock Creek Park. and Guinness knows his way to them all.

After your walk, get a Mount Pleasant Farmers’ Market lunch on us! You won’t even have to wait in line. Shop our little but charming market, meet the vendors, listen to the local musicians. Don’t be surprised if you want to come back again and again. 

$200 ($180 EARLY BIRD SPECIAL) - THE CRAFT KOMBUCHA + BERWICK COLLABORATION TOTE BAG – Created for Kickstarter backers ONLY

Do you love a well-designed bag? Support our Kickstarter campaign in the most stylish way. We collaborated with Berwick DC to design a beautiful bag that is both versatile and practical, yet elegantly constructed. Berwick DC is known for their innovative use of natural materials, with a masculine feel and classic design.

Owner/Founder Ben Serres happens to be one our most loyal customers, so this collaboration was perfect in every way. The bag is entirely hand-constructed, with heavy wool felt and the softest faux leather we could find. The interior design features two felt loops that protect your Craft Kombucha bottles, absorb excess moisture and separate them from additional contents in your bag. There are three additional pockets, two in the interior and one in the front that proudly shows our logo. You’ll look and feel amazing carrying this bag around, and that makes us happy. 

Photo by: Ben Serres
Photo by: Ben Serres

$250 (EARLY BIRD SPECIAL) - Combo #2 (Limit 10)

You get the Craft Kombucha + Berwick collaboration tote bag, Craft Kombucha "Kickstarter Hydro Flask (TM) + fill, limited edition Craft Kombucha T-shirt, and limited edition Craft Kombucha sticker

 $500 - COLLABORATE WITH CRAFT KOMBUCHA (Limit 5) 

We are fortunate that in the short lifespan of Craft Kombucha, being at the farmers’ market and selling draft-style, we were able to experiment with making a variety of flavors and share them with our customers. In the last year-and-a-half, we’ve served a total of over 60 flavors. But we aren’t the only ones getting creative; our customers have also been known to come up with their own mixes from what they get fresh, on-tap each week. Our first-ever collaboration was with Aysha Jones, a loyal customer/supporter and chef/owner of Culinary Jones. The flavors we worked together with her to create were a great success, particularly Spicy Pineapple, Tamarind Lime and Limoncello (and those are only a few). Do you want to create a flavor with us? Let’s collaborate on a kombucha flavor of your dreams! Do you have a style of craft beer that you’d like us to recreate into a kombucha? Or is there a fun fruit or spicy ingredient you’d like us to try? Select this reward and we’ll feature your favor, let you name it and even give you a keg of it! 

$1000 - NAME ONE OF OUR NEW VATS AFTER YOUR DOG! (Limit 5) 

One of our favorite things about walking into the brewery is getting to say hello to all of Guinness’s friends featured on our vats. We’re ready to welcome some new dogs to the pack. Select this reward and we’ll name it after your dog. We’ll put your favorite photo of your best friend on our vat, just like you see in our video above. You’ll get a photo of your honorary vat. You may also schedule a visit to see at our new brewery, to pay your honorary vat a visit and take some photos of your own. 

$2500 - ULTIMATE DC WEEKEND + 2 NIGHT STAY IN A KIMPTON HOTEL (Limit 4)

Hotel Palomar, a Kimpton hotel.
Hotel Palomar, a Kimpton hotel.

 Experience some of the best of Washington, DC, starting with a 2-night stay at the beautiful (and dog-friendly!) Hotel Palomar, a Kimpton hotel, located in the heart of Dupont Circle. Stop by our stand at the Mount Pleasant Farmers' Market on Saturday morning before you spend your afternoon at Nationals Park watching the Nats take on a worthy opponent. We'll treat you to brunch the next day at Urbana, located in Kimpton's Hotel Palomar. Before you leave, make sure to grab your exclusive Berwick collaboration tote bag full of Craft Kombucha rewards from your room!

You can choose from one of the following dates for your "Ultimate DC Weekend": 

  • Friday, June 5, 2015 + Saturday, June 6, 2015: You'll see the Nationals play the Chicago Cubs! 
  • Friday, June 19, 2015 + Saturday, June 20, 2015: You'll see the Nationals play the Pittsburgh Pirates, and you can even bring your dog to the game for Pups in the Park! 
  •  Friday, July 17, 2015 + Saturday July 18, 2015: You'll see the Nationals play the Los Angeles Dodgers!

$5000 - WEEKEND TRIP TO DC + DC CRAFT BEVERAGE TOUR WITH DC BEER 

It’s an exciting time to be in Washington, D.C. If House of Cards and Scandal hasn’t grabbed your attention yet, then what about the emerging craft beverage culture? The craft beer/beverage scene here is extremely fun, fresh and exciting to be involved in. We love to drink it and now we also brew it!

You will be put up for two nights in the beautiful (and dog-friendly!) Hotel Palomar, a Kimpton hotel, located in the heart of Dupont Circle. In your room, you'll receive a bag full of Craft Kombucha swag, including all of our Kickstarter rewards. 

Our Mount Pleasant neighbor/customer and co-editor of DCBeer.com, Chris Van Orden, knows this scene well, and has agreed to give you the inside scoop. We’ll bring you and a guest to DC for a weekend stay in the heart of city. We have partnered with Chris his DC Beer co-editor Bill DeBaun to put together an insider craft beverage tour of DC. You’ll hang out with the Craft Kombucha team and the editors of DC Beer while visiting as many local breweries and distilleries that we can fit in a single weekend.

And the fun doesn't stop there! If you're a big baseball fan like us, you will be excited to know that you will also get a chance to watch the Washington Nationals play ball at Nationals Park.

You can choose from one of the following dates for your weekend trip to DC:

  • Friday, June 19, 2015 + Saturday, June 20, 2015: You'll see the Nationals play the Pittsburgh Pirates, and you can even bring your dog to the game for Pups in the Park! 
  •  Friday, July 17, 2015 + Saturday July 18, 2015: You'll see the Nationals play the Los Angeles Dodgers!

IN CONCLUSION

Mount Pleasant will always be our home, but it’s time for other neighborhoods of Washington, D.C. to experience Craft Kombucha. We invite you to support our campaign and become a Craft Kombucha Insider. Your support will make it possible for us and all of the city to enjoy our refreshing seasonal flavors.

Lastly, we would like to say thank you. If it weren’t for the unwavering support of our friends, family and customers, we would not be here. It is thanks to all of you that we have made it to this point, and we are immensely grateful for that.

 VIDEO CREDITS

Risks and challenges

Kombucha is made from a living culture, called a SCOBY. This means that when we upgrade to the 160-gallon fermentation vessels, it will take time for the culture to adapt to its new conditions and for our kombucha to achieve consistency. We will also have to learn how to work with this new equipment, as we had to when we went from our home-brew fermentation vessels to the vessels we use now. This process can take anywhere from a few weeks to several months. To address this issue, we will continue to brew using our current 26-gallon fermentation vessels until we have mastered the new equipment and consistency is achieved in these vessels.

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  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    A CHEERS to you!

    Thank you for supporting us. You'll get a shout-out from us on social media and be listed on our wall of Kickstarter Backers

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    CRAFT KOMBUCHA STICKER

    You'll get our limited edition Craft Kombucha sticker and a virtual CHEERS from us!

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    EARLY BIRD SPECIAL!! A GROWLER of CRAFT KOMBUCHA for $10!!!

    Come visit us at any of markets or our tap hours with a certificate to claim your growler of Craft Kombucha. Sample kombucha, try mixing flavors, have fun, leave happy.

    FOR PICK UP ONLY

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    CRAFT KOMBUCHA Limited Edition T-Shirt

    We love our t-shirts! We are creating a special t-shirt just for our Kickstarter supporters! Kids sizes available.

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    CRAFT KOMBUCHA Limited Edition T-Shirt

    We love our t-shirts! We are creating a special t-shirt just for our Kickstarter supporters! Kids sizes available.

    (includes shipping to the US)

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    CRAFT KOMBUCHA Limited Edition T-Shirt

    We love our t-shirts! We are creating a special t-shirt just for our Kickstarter supporters! Kids sizes available.

    (INTERNATIONAL SHIPPING INCLUDED)

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    EARLY BIRD SPECIAL!!!

    CRAFT KOMBUCHA "KICKSTARTER" HYDRO FLASK(TM) + Kombucha Fill

    You'll get a customized Craft Kombucha 21oz vacuum-insulated, stainless steel refillable bottle made by Oregon-based Hydro Flask (tm) that is perfect for our kombucha.

    We will also send you certificate for your first bottle fill of kombucha. AND each time to refill this Kickstarter bottle with us, we'll only charge you for a16oz refill! That's an extra 5oz on us as a thank you for being an early supporter.

    (includes shipping to the continental US)

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    Pledge US$ 100 or more About US$ 100

    WALKING TOUR OF MOUNT PLEASANT WITH GUINNESS + FARMER'S MARKET LUNCH
    (good for up to 4 people + friendly dogs welcome to join)

    Schedule a 45-minute chaperoned walk with Guinness on a Saturday morning during Farmer's Market season. Enjoy a glass of kombucha + market lunch on us after your walk.

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    Pledge US$ 100 or more About US$ 100

    EARLY BIRD SPECIAL!! Combo #1

    CRAFT KOMBUCHA "KICKSTARTER" HYDRO FLASK(TM) w/ Fill + Limited Edition CRAFT KOMBUCHA T-shirt + CRAFT KOMBUCHA Sticker

    (Continental US Shipping is included)

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    EARLY BIRD SPECIAL!!

    THE CRAFT KOMBUCHA + BERWICK COLLABORATION TOTE BAG

    The perfect stylish tote, handmade by Berwick DC with Craft Kombucha bottles in mind.

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    Pledge US$ 250 or more About US$ 250

    EARLY BIRD SPECIAL!! Combo #2

    - THE CRAFT KOMBUCHA + BERWICK COLLABORATION TOTE BAG

    - CRAFT KOMBUCHA "KICKSTARTER" HYDROFLASK(TM) + FILL

    - Limited Edition CRAFT KOMBUCHA T-SHIRT

    - Limited Edition CRAFT KOMBUCHA Sticker

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    Pledge US$ 500 or more About US$ 500

    COLLABORATE WITH CRAFT KOMBUCHA

    Let's collaborate on a kombucha flavor of your dreams? Wanna make your homebrew recipe into a kombucha? Want something extra spicy? We'll feature your flavor, let you name it and give you a keg of it!

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    Pledge US$ 1,000 or more About US$ 1,000

    NAME ONE OF OUR NEW VATS AFTER YOUR DOG!

    Your dog can be a permanent part of the Craft Kombucha pack in our new space. We'll put your favorite photo on the vat just like all the dogs in our video. We'll send you a photo and you can also schedule a time to visit your honorary vat at our new brewery.

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  14. Select this reward

    Pledge US$ 2,500 or more About US$ 2,500

    ULTIMATE DC WEEKEND + 2 NIGHT STAY AT HOTEL PALOMAR, A KIMPTON HOTEL

    Experience some of the best of Washington, DC, starting with a 2-night stay at the beautiful (and dog-friendly!) Hotel Palomar, a Kimpton hotel, located in the heart of Dupont Circle. You'll get a bag full of Craft Kombucha swag, tickets to a Washington Nationals game, and brunch at our favorite spot, Urbana. We have the weekends picked out for you, all you have to do is choose the date!

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    Pledge US$ 5,000 or more About US$ 5,000

    WEEKEND TRIP TO DC + DC CRAFT BEVERAGE TOUR WITH DCBEER.COM

    We'll transport you and a guest to DC for a weekend, spent at Hotel Palomar, located in the heart of Dupont Circle. Experience the fun and fresh emerging craft beverage scene with the experts from DCBeer and the Craft Kombucha team. You'll also have the chance to watch the Washington Nationals play ball at Nationals Park. We have the weekends picked out for you, all you have to do is choose the date!

    (currently within the continental US only)

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Funding period

- (29 days)