Funded! This project was successfully funded on February 5, 2013.

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Introducing the Arden bra - a beautiful nursing and handsfree pumping bra that adjusts with your changing breast size.

IT'S NO FABLE; breastfeeding is one of the most natural and valuable acts a mother can do for her child.  Dramatic health benefits have been proven to pass from mother to child in infancy and beyond, as well as long-term health benefits to the mother.  Natures magic - free, and in attractive packaging!

Yet, breastfeeding comes with some natural challenges, and as any nursing mother knows, its almost impossible to be efficient, attractive and productive with the current products on the market.

  • Women spend a lifetime propping up their breasts, making them sexy and giving them shape.  Now, your twins have an important job - to feed a baby.  But they can still look good in the process.
  • Nursing bras don't adjust to your constantly changing size, whether engorged or drained - your breasts can fluctuate an entire cup size, making it difficult to have a comfortable fit.
  • Most women choose to pump, and have tried a hands free pumping bra, however to do this, they must change in and out of their nursing bra into a handsfree pumping bra 3-6 times a day.  What a waste of time!!
  • Handsfree pumping bras offer the ease and convenience of multitasking, but they are inherently unattractive.  Just because you had a baby, doesn't mean you have to wear such an archaic and unflattering looking device. A sexy mom is a happy mom.
  • Simultaneous nursing and pumping offers immediate and future nourishment for your babe, and there are no attractive solutions currently on the market. If you could nurse and pump at the same time, you could save as much as an hour a day.

The result is that many women throw in the towel early (or in fairy speak, retire their wings).  But The Dairy Fairy can help bring the beauty back to breastfeeding and even hands free pumping.

OUR TALE

As a single, working and breastfeeding mom I suffered all the same challenges and pitfalls that most nursing moms experience. Necessity is the mother of invention, and so, I set out to create a solution that would help all nursing moms around the world. 

I shared my idea with lactation consultants and other nursing moms and they thought it was brilliant. I attended the biggest juvenile tradeshow and met with bloggers who couldn’t wait to inform their readers, and editors who wanted to feature the bra once it was available. I truly believe that once I have the product ready to go, I will have an army of breastfeeding supporters who will want to share this product that helps women enjoy the beauty of breastfeeding.

The first Dairy Fairy pioneers are my wear testers. Twenty lovely and generous women who allowed me to come into their homes, use their “twins” and meet their little babes. I conducted 2 rounds of wear testing to ensure that the fit and functionality were on the same level as the beauty and comfort of the bra.

They all loved the bra, wanted to keep it, sleep in it and wear it every day.

The roundup of Fairy lovers continues on our FB fan site www.facebook.com/thedairyfairyworld

Ta da! The Arden all in one bra.

A revolutionary, patent pending, all in one magical garment that will help women beautify, enjoy and extend their nursing and pumping experience. There's nothing else like it.

The Arden all in one bra in action:

NURSE ON ONE SIDE OR BOTH IF YOU HAVE TWINS
NURSE ON ONE SIDE OR BOTH IF YOU HAVE TWINS
HANDSFREE PUMP AT HOME OR AT WORK WHILE ACCOMPLISHING OTHER THINGS
HANDSFREE PUMP AT HOME OR AT WORK WHILE ACCOMPLISHING OTHER THINGS

Revolutionary design with many magical features:

  • Cross over cover panels can close on the furthest link to tighten the cup and fit, or on the closest link to loosen the cup, providing almost a FULL CUP size of adjustment.  This is very helpful for women who might have different sized breasts, or to accommodate for a full/engorged breast, versus an empty one.
  • Efficient and convenient – wear this bra all day into night, no need to disrobe and change several times a day, like with other hands-free pumping bras, saving you as much as a half hour a day!
  • Both sides are independent, so you can nurse on one side and pump on the other.
  • Made of soft cotton lycra for comfort.
  • Built in “reminder” on which breast was last used, depending on which side is closed on top.
  • Sexy and appealing design with a contrast crème elastic lace trim.
  • Comfortable, with a "sports bra" like fit that you can wear all day and even sleep in and fits comfortably regardless of if you are a 32B or a 40G

PRODUCT DETAILS 

PRICING

Regular nursing bras cost anywhere from $45-80, and a hands free bra can run another $39.  Why not invest $68 in JUST one bra that can do it all?!

SIZING

The Arden comes in 5 easy to fit sizes - XS-XL, which covers the majority of nursing moms. We've come up with this handy chart to help you pick the right size, and if this is a gift, it can be used as a guide, but we promise to make sure your lucky gift recipient is happy with the size they receive.

COLOR

The Arden bra will be offered in in a neutral Nude with creme - perfect under your light colored tops, as well as the Black with creme trim - more playful and sexy and perfect with your black outfits.

ORDER FULFILLMENT

We have accounted for 90 days for order fulfillment to allow for best possible material sourcing, QA and pack and ship. 

THE FUN STUFF (AKA REWARDS)

Even if you are not a nursing mom, chances are you know someone who is nursing or pregnant, and this amazing bra would be a fantastic gift that any recipient would be grateful to have.


ARDEN All in one bra
ARDEN All in one bra
Breast is Best Men's T shirt
Breast is Best Men's T shirt
Breast is Best bib
Breast is Best bib

WHERE WE ARE AND HOW YOUR MONEY WILL HELP

  • We have perfected our prototype.
  • We have a full size run that has been fit to over 25 women
  • We have a patent pending, a trademark and a website that can support e-commerce

Your funding will

  • Pay for packaging design, product manufacturing and updated photography.
  • Enable us to seed the product with lactation consultants and trusted bloggers and industry influencers, enabling them to be our brand ambassadors and share the magic.
  • Improve our marketing materials and support our participation in community events and promotions.

So, for the sake of all nursing moms out there, please help The Dairy Fairy fly...

Thank you!

And a special thank you to: my team (Jaymi & Francisco) that helped bring a concept to realty.  Matt L. who needs to learn how to say no.  The amazingly supportive women in my life (specifically my mom and aunt) who allow me to pursue my quest without judgment.  To my Aba, whose entrepreneurial spirit continues through me. To Jason, who embraced me, baby and all - you are truly a knight in shining armor.  And finally to the greatest joy of my life, Arden, who makes me whole.

Risks and challenges Learn about accountability on Kickstarter

The hardest part is behind us! We have figured out all the technical solutions to ensure this bra delivers on all of its promises. We also have a lingerie factory ready to start producing as soon as we give the go ahead.

There's always a chance that the unexpected will happen; delays in transportation, or a natural disaster (God forbid) but other then that, we feel very safe with delivering all of our rewards on time, on budget, and to the satisfaction of all nursing moms!

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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    FAIRY FRIEND; You love the fairy and you want to help. We’ll send you our signature sticker so you can show your support to the world, and a sincere thank you, from the bottom of our wings.

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    FOR MOM'S SWEET ANGEL; If your babe could speak, she or he’d say “Breast is Best!" We give them a voice, with this adorable bib, plus a signature sticker and our undying love and respect.

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    104 backers All gone!

    THE EARLY BIRD GETS THE DEAL; For our first 100 fans, an extra special value. Get the Arden all in one bra, (a $68 value), plus a signature sticker and a place on our gratitude wall on www.thedairyfairy.com. If this is a gift for your nursing friend, sister, neighbor, cousin, girlfriend, wife or fiancé we'll help you pick the size and ship gift wrapped directly to her with a card. We will gladly exchange free of charge, if the size is not right.

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    1 backer

    THE PRINCE CHARMING: Not too sure about this whole nursing and pumping thing… well, you can still help the cause, with our "Breast is Best!" T shirt and a place on our gratitude wall on www.thedairyfairy.com and our promise to be sympathetic to dude type issues, like athlete’s foot.

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  • Pledge $58 or more
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    60 backers

    LOVELY IN YOUR LOVELY BRA; Get the Arden all in one bra, (a $68 value) and a place on our gratitude wall on www.thedairyfairy.com If this is a gift for your nursing friend, sister, neighbor, cousin, girlfriend, wife or fiancé we'll help you pick the size and ship gift wrapped directly to her with a card. We will gladly exchange free of charge if the size is not right.

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  • Pledge $100 or more
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    82 backers

    SHARE THE LOVE; 2 Arden all in one bras ($136 value); A spare for you, so you are supported while its in the wash. Or show your nursing friends you care! One for you and one for a friend, sister, neighbor, cousin, girlfriend, wife or fiancé. We'll help you pick the size and ship gift wrapped directly to her with a card. We will gladly exchange free of charge if the size is not right.

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  • Pledge $250 or more
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    THE FAMILY PLAN; You are an avid supporter and want to deck your whole crew in fairy dust magic. An Arden bra, a T shirt and an adorable bib. Plus honorable mention on our gratitude wall If this is a gift for your nursing friend, sister, neighbor, cousin, girlfriend, wife or fiancé we'll help you pick the size and ship gift wrapped directly to her with a card. We will gladly exchange free of charge if the size is not right.

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  • Pledge $500 or more
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    2 backers

    THE WHOLE KINGDOM; Double the fun with double our Family plan. 6 items in all and the honorable mention and our eternal love. If this is a gift for your nursing friend, sister, neighbor, cousin, girlfriend, wife or fiancé we'll help you pick the size and ship gift wrapped directly to her with a card. We will gladly exchange free of charge if the size is not right.

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  • Pledge $1,000 or more
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    TOO GOOD TO BE TRUE; Everything in the Whole Kingdom plan, except you get to customize your bras! Pick your lace, your colors – everything to make these bras totally your own and totally magical! If this is a gift for your nursing friend, sister, neighbor, cousin, girlfriend, wife or fiancé we'll help you pick the size and ship gift wrapped directly to her with a card. We will gladly exchange free of charge if the size is not right.

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  • Pledge $2,500 or more
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    THE FAIRY GODMOTHER; You love the "Dairy", you love the "Fairy", and everything about this. So, lets make it happen. You'll get everything but the kitchen sink - stickers, bibs, t shirts, bras - 2 of each, plus, a consulting role on our next product and an honorable mention and our sincere love and appreciation!

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Funding period

- (30 days)