Love Elaine was started as a hobby after a move to a new city. Encouraged by my mother, I took a bag making class at a local quilt shop. As an avid lover of all things fabric, I quickly fell in love with the instant gratification (I could make a bag one in a day!). So, I gave a few as gifts - and the rest, as they say, is history! In August 2009, Love Elaine was born (to learn more about the name click here) and I had my own shop on Etsy, and we (my Mom, Grandma and I) had a very busy first Holiday season that year - we knew we were on to something!
Fast forward almost 3 years later, and Love Elaine's product line has grown to include bags, stockings, tree skirts, aprons, and home accessories! And, Love Elaine has been successful - all while holding down a full time job and squeezing out time to sew, ship, and embroider on nights and weekends!
For the upcoming 2012 Holiday Season - we're hoping to take Love Elaine to the next level! We're looking for backers to assist us in efforts to double our sales - which means we have to double everything, including our wholesale fabric buy, and increase production by hiring freelance sewing help through the summer and fall months to meet projected demand - all costs that we must front prior to seeing any sales revenue, as the sales period begins at the end of September.
This year, to increase customer service and reduce shipping times, our goal is to ramp up production and have Christmas Stockings and Tree Skirts in-stock and available for sale in higher quantities ahead of the Holiday season. This will also allow us to increase our promotion to retailers looking to purchase unique Holiday items at wholesale prices and increased quantities.
As part of our increased sales efforts, we're also including a website update to our current blog site, www.love-elaine.com, for a more professional look, as well as our own online store, which will help us to reduce fees and further promote the Love Elaine brand as a fresh, modern alternative for holiday decorating and year-round gifting! And, as part of building our own online store, we'll start to engage in additional online marketing efforts, primarily blog advertising, to increase website traffic to our store.
While we are looking for backers to fund our 2012 Holiday Line, know that all funds pledged now will be helping to plant seeds for future growth. Thank you for taking the time to read our story!
A special note to guys out there - the special lady in your life would LOVE one of these items as a gift for Christmas! Don't hesitate to back this project with her in mind!
A Few of the Available Rewards
*Note: All items below are representative of the item you will receive, however, fabrics and placement will be different to reflect the new 2012 Holiday Line.
Grocery Tote - Limited Edition and Not Currently Available for Sale
Ruffled Half Apron
Elf Christmas Stocking
Christmas Tree Skirt