We created The Willary out of necessity, to fill the void that exists when awesome women like you look for clothes that unite fit, function, durability and style. We envision a world where you are free from the constraints of average clothes–like poor fit, flimsy materials, and trendy styles–and instead can suit up and powerfully tackle whatever your day brings.
People are talking about us! Check out the article at mic.com!
WE HIT OUR GOAL! But you can still back us! Take advantage of the specially discounted Kickstarter pricing before the campaign closes 10/12/15!
United by their durability, versatility, and quality construction, the dress and pants in our Core Collection took almost 2 years of research and development to create. Take a closer look and meet your new favorite clothes!
Based on the measurements and needs of real-life women, it's taken almost 2 years to develop these pants. We consulted with 4 pattern makers, road-tested 5 fabrics, solicited the feedback of over 30 women who tried on our samples, and re-calibrated our sizing matrix before offering our pants to you. You’ll be unstoppable in these!
Our core pants come in two different fits. Pick the one that's right for you.
These ladies look awesome in our pants, you will too!
This dress is the best. Wear it over pants, tights, a shirt or on its own. Men have suits, you have this dress. Put it on and forget it, until someone tells you how great you look.
Our fabric is the most expensive component of our clothes, even more than our Made in the USA manufacturing costs. But because of all the value it adds, we think it’s worth it. You multi-task all day, shouldn't your clothes?
"Pants that I can chase a toddler around on the playground in while still having a little style are invaluable." –Becca: Mom, Production Electrician and Stage Manager. Backer #135.
"The fit is so wonderful, my every natural lump and bump covered so neatly and classically into a fine pant. A pant that goes to work with you, then add a cashmere sweater and off to cocktails. Always looking professional and smart." –Katie: Entrepreneur, Antique Store Owner, Mom, Musical Theatre Director. Backer #6.
"[The dress is] tough, comfy, sexy, functional, easy and generally badass." Emily: Upholsterer, Community Leader, Crafter. Backer #11.
A successful Kickstarter campaign is just the beginning. We have more pieces on deck (Some shirts! A vest!) and even more in development (Skirts!). We will also continue to grow and celebrate our community of #FavoriteMakers–those of you who make awesome things happen in the world–by sharing your stories on our blog. And there are plans to take the show on the road! We dream of pop-up shop tour so you can experience our clothes in person and we can all get to know each other a little better. Help us leap into the future by sharing our campaign with your #FavoriteMakers!
When the campaign is over we'll send you a detailed size chart and specific directions on how to measure yourself to ensure proper fit. That's also when you'll select your size.
As a special Kickstarter bonus, shipping on US orders is free! International buyers are responsible for shipping costs, import duties and taxes.
It feels amazing to empower women with clothes that work for them. It's how we celebrate and acknowledge all the awesome things you make happen in the world every day and support you to go even further.
You can do the same by sharing the campaign with women you admire who would benefit from a better working wardrobe.
Click the links below and feel free to use the accompanying text!
Facebook: The Willary created a wardrobe based on the real life needs of women-it's an idea whose time has come! Check out their Kickstarter campaign here: bit.ly/thewillaryks
Twitter: Amazing women get ready! These clothes work for you. #TheWillary #MadeForMakers #Kickstarter bit.ly/thewillaryks
Risks and challenges
The development phase of The Core Collection is over, which means all fabrics, sizes, fabrications, trimmings and patterns have already been tested to meet our standards.
The groundwork is laid for a smooth production process. All fabric is ordered and scheduled to arrive in mid-October, just as the campaign finishes. Factory time at a reputable New York factory familiar with producing for Kickstarted brands is already scheduled and a deposit for the time has been paid.
We feel confident about our timeline, but there is always a risk that deliveries from our multiple, international vendors don’t make it on time. These possible delays could affect our production schedule. If we run into any problems we promise to communicate with complete transparency and honesty.
We will do our best to help you select the correct size. If inventory allows we will offer exchanges but you will have to pay for the additional shipping. We will not offer refunds on Kickstarter rewards.
We are serious about taking good care of you, the people who believe in us enough to help us launch The Willary and are happy to answer any questions about our product. Thank you for your support!Learn about accountability on Kickstarter
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