"Measure twice. Cut once."
– Carpenter's adage
For the desktop.
Not the drawer.
American hard maple.
Eco-safe stains and finish.
Deep laser engraving.
Think and work better.
Form and graphics.
Give a future heirloom.
Two years in development.
We started this project two years ago, with just the desire to bring some dignity to the wooden desk ruler. After a great deal of development and working with graphic designer, Matthew Wizinsky, we finally had prototypes for the ChicagoLand exhibition at the International Contemporary Furniture Fair (ICFF) in NYC in May 2013.
And recently we exhibited them again in NYC at the International Gift Fair (NY NOW) this past August. We got great feedback and even took orders from retailers, under the assumption that we could get the laser engraving done at a certain price and at a certain quality. It turned out that on a larger production scale, we could not laser engrave effectively. Sheepishly, we had to notify the retailers that we were not able to fulfill their orders. (There is one Manhattan boutique shop that did get a several of them though.)
To make an affordable ruler we need more control/ownership/partial-ownership of a laser cutter. This is why we are going to the Kickstarter community.
Graphics and Design Development:
Matthew Wizinsky (studiojunglecat.com)
Nick Martin (nickmartinfilm.com)
Davis Edson (edson-woodworking.com)
Risks and challenges
We already have 500 wooden rulers cut, with more available with two week's notice. We also have several viable options for the laser engraving. The basic plan is:
Step 1. Laser engrave the existing 500 rulers (week 1)
Step 2. Affix label and package the existing 500 rulers (week 2)
Step 3. Begin shipping first 500 rulers (December 1st)
If more than 500 rulers fulfilled:
Step 4. Order additional wood fabrication and staining (2 weeks before end)
Step 5. Fabrication and staining finished (week 1)
Step 6. Laser cutting of additional rulers (week 2)
Step 7. Affix label and package (Dec. 5)
Step 8. Ship final orders (by Dec. 10)
We have run a successful Kickstarter campaign before and know what it takes. We have allotted the time necessary (with a small buffer) for shipment by December 10th in the US, but we intend to begin delivering in mid-late November as they roll off the laser cutter.
All of our production, assembly, and shipping will happen in less than a 15-mile perimeter (though our stain is ordered from a company in Santa Fe, New Mexico and the tags are laser cut and marked in Seattle, Washington). This offers a great amount of control of the process and decreases the likelihood of problems, but if any do occur, this allows us to act quickly and in person.Learn about accountability on Kickstarter
- (30 days)