The Chinese calendar moved from the Year of the Snake to the Year of the Wooden Horse in 2014. In the Chinese culture, people have high expectations on the Horse because this animal can help human to win battles. It is a social animal as well as a symbol of freedom, intelligence and success. It is also said in the Wood years, teamwork brings out the best in everyone. As a team, we needed a ride to our destination, we needed the Horse to meet augmented reality and so become alive.
Our design is based on graphic elements such as curves, lines and geometrical shapes that are common patterns in Chinese art and culture. Each composition includes an animal print with the name of the animal in Chinese and three more Chinese characters that represent their different personalities in the Chinese zodiac. Under these simple rules, we developed two different augmented reality experiences:
EPISODE I: The year of the horse
Experience 1: The horse that put down roots
When you point at the Chinese character 马 (“ma” = horse) with your device, the horse will magically come to life from wooden growing roots that flow, twist and end up building a graceful beautiful wooden statue to express the power and strength of the Horse. A Horse that comes to stay along with us the whole 2014.
Experience 2: the horse that wanted to be human
Everybody feels the need to find its spirit animal. We can help you with that. When you point at the Chinese character 马 (“ma” = horse) with your device, the Horse will rapidly catch the spirit of who is wearing the T-shirt. Before you can react, your spirit animal will be free and you will be speaking Horse language.
We developed an application for smartphones and tablets to bring animals to life thanks to augmented reality. An intelligent software, easy and simple to use: a cocktail of technology, Chinese culture and design always ready to make people happy.
DOWNLOAD IMASCONO APP FOR FREE
Augmented reality (AR) is a live indirect view of a physical, real-world environment whose elements are augmented in real-time by computer-generated sensory input such as sound and graphics. By contrast, virtual reality replaces the real world with a simulated one. With the help of augmented reality the information about the surrounding real world of the user becomes interactive and digitally manipulable.
START HAVING FUN!
你属什么生肖的 [Nǐ shǔ shénme shēngxiào de] … or “What animal are you?”
The Chinese calendar is divided into 12 cycles, each representing an animal and lasting for one year. The legend says the Jade Emperor ordered the animals to be designated as calendar signs and the twelve that arrived first would be the Ones. So if you want to be the One, just check your year of birth or simply choose your favourite animal...
UP TO YOU!
We have represented the main skills of Chinese animals in our illustrations for you. Do they match with your personality?
To produce our first print and T-shirt series, to unlock further episodes of Chinese Alive Animals and to spread happiness arount the world, we need your support. The more funds we raise, the more animals you will be able to enjoy.
DON'T MISS THEM!
We prepared a series of bonus add-ons to offer you better prices on your animal choice:
Bonus 38 If you like two animals too much to make up your mind or you want to win your couple's heart again · Bonus 69 If you are triplets · Bonus 90 If you celebrate a party with your best friends · Bonus 107 If you have a basketball team...
WE WANT TO REWARD YOU!
We chose Kickstarter and it chose us because we believe in the benefits of sharing ideas and know-how. Presenting Alive Animals in Kickstarter is a great opportunity because it is the house for lovers of culture, art & design, innovation & technology. We deeply value your feedback as the way to improve. We are more keen on David than Goliath, because your support, even if little, means the viability of the project. The fundrising will enable us to approach our technology to more and more people.
前事不忘，后事之师 [Qián shì bú wàng, hòu shì zhī shī] ... or “Experience is the mother of knowledge”
We are a team of China lovers, design freaks and workaholics, high quality ingredients guaranteed to wow! From studying the market, we discovered the best way to make people interact with their spirit animal. I+E (Imascono and Enclavechina) creates a new category of product to fulfill happiness. Perfect for surprising your friends and play with the animal in you.
Imascono AR Clothing is a firm that unifies design and technology for clothing. We develop funny interactive clothes under augmented reality. Our aim is to make fashion a way to have fun and make people happy. Further info in www.imascono.com.
Enclavechina Language and Cultural Support is a company that uses their know-how to help people communicate more efectively. We develop new projects introducing intercultural concepts. Our aim is to make the Chinese and Western worlds become closer. Further info in www.enclavechina.com.
Once we reach the goal, we will start to produce and ship the unlocked Alive Animals that you backed.
Feel free to contact with us in case you have any doubts firstname.lastname@example.org.
Risks and challenges
It took us five months to finish the first episode of our collection of animals. It has been incredibly challenging and satisfying from a working perspective to see how two completely different companies can meet at one point to achieve a common goal.
We were only able to complete the first episode of the whole collection. At this stage, we are highly motivated to complete the testing and shipment of our first product. So the biggest challenge now is getting our product to each of our Kickstarter backers. If we do it well, we will be able to bring the whole collection of animals together for you.
We are honored to make you part of the community tagging you under the hashtag #aliveanimals. Thank you for helping us make “Alive Animals” real. Our sincerest thanks on Twitter from @imascono_ES, @imascono and @EnClaveChina.
AUGMENTED REALITY POSTCARD ‘Happy Horse Year 2014’.
Get a pinch of our Chinese flavour with our exclusively designed postcard. Send it to your friends for the Chinese new year and become the first to enjoy this overwhelming augmented reality experience. Happy Horse-animated year!
Dimensions: 210 mm x 148 mm.
Paper weight: 300 gr.
AUGMENTED REALITY POSTER ‘Happy Horse Year 2014’. Get our king size print to make any room the coolest in da house. Bored of study or work? Grab your smart phone and get the most out of our augmented reality!
Dimensions: 420 mm x 297 mm. Paper weight: 300 gr.
EARLY BIRD! AUGMENTED REALITY T-SHIRT ‘Alive Animals’ (man or woman). Special price for the first 50 backers. Get a terrific Alive Animals tee with super magical powers at a special price for you! Its effects (both in your pocket and your physical experience) are unbelievable. You can choose the design you prefer among all the unlocked animals.
Keep up with our Stretch Goals! BONUS: Add $38 AUD for another Tee; Add $69 AUD for two more Tees; Add $90 AUD for three more Tees; Add $108 AUD for four more Tees.
LA PEGATINA SPECIAL EDITION.
Con este nuevo hito, además de convertirte en caballo, disfrutarás del hit "Lloverá y Yo veré" y vivirás una explosión de confetti ¡en 3D! Compra dos camisetas para bailar con La Pegatina mientras relinchas y regala el espíritu del tigre ¡a quien tú elijas!
With this new pledge, apart from becoming a horse, you'll enjoy their 2014 tour hit "Lloverá y Yo Veré" and live an explosion of confetti in 3D! Buy two tees to dance with La Pegatina while you go "yeheeee!" and share with someone the Tiger spirit, they'll love you for sure.
REWARD: La Pegatina Horse T-shirt + Tiger T-shirt
PACK AUGMENTED REALITY: T-SHIRT ‘Alive Animals’ (man or woman) + POSTER and POSTCARD ‘Happy Horse Year 2014’. Dress yourself and your house with design and Chinese culture. If you are bored of the same Tees and decorations... this pack is for you! You can choose the design you prefer among all the unlocked animals. Keep up with our Stretch Goals! BONUS: Add $38 AUD for another Tee; Add $69 AUD for two more Tees; Add $90 AUD for three more Tees; Add $108 AUD for four more Tees. REWARD: T-shirt + Poster + Postcard
3D PRINTED PACK ‘Alive Animals’. Get the 3D printed head of your favourite animal. Bring your talisman along with you and you will always be protected. Call on your animal spirit! Customized base with your personal info: name, birthdate and animal power. Dimensions: 10 cm tall. BONUS: Add $38 AUD for another Tee; Add $69 AUD for two more Tees; Add $90 AUD for three more Tees; Add $108 AUD for four more Tees. REWARD: 3D Figure + T-shirt + Poster + Postcard
CUSTOMIZED AUGMENTED REALITY. Would you like to enjoy your own and unique Augmented Reality experience? Go for it! We will develop a customized work for you, your personal brand or your company. Decide the format: T-shirt, postcard, etc. The complexity of the project will be similar to the one developed in “Alive Animals”. BONUS: Add $38 AUD for another Tee; Add $69 AUD for two more Tees; Add $90 AUD for three more Tees; Add $108 AUD for four more Tees. REWARD: Customized AR Experience + 3D Figure + T-shirt + Poster + Postcard