Chinese Zodiac Animals with Augmented Reality. A design collection of tees and posters to live an amazing experience
Chinese Zodiac Animals with Augmented Reality. A design collection of tees and posters to live an amazing experience Read more
Alive Animals: 充满活力的动物
Alive animals with augmented reality: technology design for Chinese zodiac animals
马到成功 [mǎ dào chénggōng] … or “To accomplish one's mission quickly”
The Chinese calendar moved from the Year of the Snake to the Year of the Wooden Horse in 2014. In the Chinese culture, people have high expectations on the Horse because this animal can help human to win battles. It is a social animal as well as a symbol of freedom, intelligence and success. It is also said in the Wood years, teamwork brings out the best in everyone. As a team, we needed a ride to our destination, we needed the Horse to meet augmented reality and so become alive.
Our design is based on graphic elements such as curves, lines and geometrical shapes that are common patterns in Chinese art and culture. Each composition includes an animal print with the name of the animal in Chinese and three more Chinese characters that represent their different personalities in the Chinese zodiac. Under these simple rules, we developed two different augmented reality experiences:
EPISODE I: The year of the horse
- Experience 1: The horse that put down roots
When you point at the Chinese character 马 (“ma” = horse) with your device, the horse will magically come to life from wooden growing roots that flow, twist and end up building a graceful beautiful wooden statue to express the power and strength of the Horse. A Horse that comes to stay along with us the whole 2014.
- Experience 2: the horse that wanted to be human
Everybody feels the need to find its spirit animal. We can help you with that. When you point at the Chinese character 马 (“ma” = horse) with your device, the Horse will rapidly catch the spirit of who is wearing the T-shirt. Before you can react, your spirit animal will be free and you will be speaking Horse language.
We developed an application for smartphones and tablets to bring animals to life thanks to augmented reality. An intelligent software, easy and simple to use: a cocktail of technology, Chinese culture and design always ready to make people happy.
DOWNLOAD IMASCONO APP FOR FREE
Augmented reality (AR) is a live indirect view of a physical, real-world environment whose elements are augmented in real-time by computer-generated sensory input such as sound and graphics. By contrast, virtual reality replaces the real world with a simulated one. With the help of augmented reality the information about the surrounding real world of the user becomes interactive and digitally manipulable.
START HAVING FUN!
你属什么生肖的 [Nǐ shǔ shénme shēngxiào de] … or “What animal are you?”
The Chinese calendar is divided into 12 cycles, each representing an animal and lasting for one year. The legend says the Jade Emperor ordered the animals to be designated as calendar signs and the twelve that arrived first would be the Ones. So if you want to be the One, just check your year of birth or simply choose your favourite animal...
UP TO YOU!
We have represented the main skills of Chinese animals in our illustrations for you. Do they match with your personality?
To produce our first print and T-shirt series, to unlock further episodes of Chinese Alive Animals and to spread happiness arount the world, we need your support. The more funds we raise, the more animals you will be able to enjoy.
DON'T MISS THEM!
We prepared a series of bonus add-ons to offer you better prices on your animal choice:
Bonus 38 If you like two animals too much to make up your mind or you want to win your couple's heart again · Bonus 69 If you are triplets · Bonus 90 If you celebrate a party with your best friends · Bonus 107 If you have a basketball team...
WE WANT TO REWARD YOU!
We chose Kickstarter and it chose us because we believe in the benefits of sharing ideas and know-how. Presenting Alive Animals in Kickstarter is a great opportunity because it is the house for lovers of culture, art & design, innovation & technology. We deeply value your feedback as the way to improve. We are more keen on David than Goliath, because your support, even if little, means the viability of the project. The fundrising will enable us to approach our technology to more and more people.
前事不忘，后事之师 [Qián shì bú wàng, hòu shì zhī shī] ... or “Experience is the mother of knowledge”
We are a team of China lovers, design freaks and workaholics, high quality ingredients guaranteed to wow! From studying the market, we discovered the best way to make people interact with their spirit animal. I+E (Imascono and Enclavechina) creates a new category of product to fulfill happiness. Perfect for surprising your friends and play with the animal in you.
- Imascono AR Clothing is a firm that unifies design and technology for clothing. We develop funny interactive clothes under augmented reality. Our aim is to make fashion a way to have fun and make people happy. Further info in www.imascono.com.
- Enclavechina Language and Cultural Support is a company that uses their know-how to help people communicate more efectively. We develop new projects introducing intercultural concepts. Our aim is to make the Chinese and Western worlds become closer. Further info in www.enclavechina.com.
Once we reach the goal, we will start to produce and ship the unlocked Alive Animals that you backed.
Feel free to contact with us in case you have any doubts firstname.lastname@example.org.
Risks and challenges
It took us five months to finish the first episode of our collection of animals. It has been incredibly challenging and satisfying from a working perspective to see how two completely different companies can meet at one point to achieve a common goal.
We were only able to complete the first episode of the whole collection. At this stage, we are highly motivated to complete the testing and shipment of our first product. So the biggest challenge now is getting our product to each of our Kickstarter backers. If we do it well, we will be able to bring the whole collection of animals together for you.
- (30 days)