About this project
Simply put, the Sleep Shepherd® sleep hat monitors your brainwaves and uses a biofeedback system to guide your brain toward a sleepy state. This high-tech hat is the product of years of research, engineering and product development, but it began as just an idea of Dr. Michael Larson (a Mechanical Engineering professor with a Ph.D. from M.I.T.). He had the idea back in 2011 as he watched a family member struggle with sleep deprivation. Dr. Larson immediately gathered a group of young, talented engineers who wanted to take a chance on something that wasn't a typical 9-5 engineering job.
The idea has since grown into a bona fide consumer product ready for production thanks to a group of dedicated mechanical and electrical engineers, product designers, business consultants and sourcing agents. We've lost a lot of sleep creating this sleep solution, but we're finally ready to share it with the millions of sleep sufferers across the nation. The Sleep Shepherd® is more than just a cool idea or working prototype, it is an innovative product with a well thought out business model that is ready for production! We have finalized the design for manufacture, agreed upon pricing and delivery dates with our large scale manufacturer, approved assembly procedures, and secured distribution routes.
The Sleep Shepherd® is set to debut at the Consumer Electronics Show (CES) in Las Vegas this January. What we need from you is the upfront capital (and supporting pre-orders) to lock in discount pricing with our manufacturer so that we can ensure the Sleep Shepherd® is available at an affordable cost to anyone who needs to optimize their sleep in an all-natural, drug-free way. In return, we've offered several perk levels that allow you to experience this revolutionary product before it is made available to the general public.
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So How Does it Work?
The Sleep Shepherd® is unique in that it works with your brain's natural structure to slow your brain down and guide you to sleep. The hat incorporates patent-pending Virtual Hammock® Technology invented by Dr. Michael Larson. High fidelity speakers integrated into the cap allow us to emit custom, auditory tones into each ear individually. Through our proprietary brainwave filtering algorithm, we are able to customize these tones based upon your current level of brain activity. This technology induces a rhythmic sensation of side-to-side swaying by utilizing the natural workings of the brain’s auditory center. Specialized nerves hard-wired in the part of our brain stem called the medial superior olive (MSO) get excited when they are stimulated by signals arriving from our two ears. The rhythmic pulse you ‘hear’ when wearing the Sleep Shepherd® is actually your brain deciphering the difference in frequency between the two tones that are played into either ear. This natural ability, contained within our brain’s structure, creates a soothing sensation of swaying back and forth as though the wearer is in a hammock.
The sensors contained within the hat closely monitor the wearer’s brainwaves and adjust automatically as your brain activity slows. The specialized tones automatically shut off when your brain has reached a sleepy state. However, the hat continues to monitor your brainwaves and movement throughout the night and is ready to come back on whenever needed. Unlike pharmaceutical approaches, the Sleep Shepherd® does not alter your brain's chemistry and can therefore be worn as often as needed without the risk of chemical dependency.
Why We're Here
Accurately monitoring brainwaves in real time is not easy. Creating a biofeedback system that automatically responds to your brainwaves and works with your brain's natural structure to help you fall asleep is even tougher. In order to accomplish these goals, we've incorporated high quality sensors and monitoring components in combination with a customized algorithm that automatically adjusts to your individual brainwave patterns. Unfortunately, these components are extremely expensive when not bought in bulk quantities. In order to ensure the Sleep Shepherd® is available at an affordable cost, we have secured discount pricing with our manufacturer. Since we can only guarantee this price point with a minimum number of pre-orders, this is an all or nothing campaign.
The Sleep Shepherd® is unlike any other sleep aid on the market in that it utilizes real time data in an innovative biofeedback loop to help the wearer naturally fall asleep without the use of habit-forming drugs. Instead of interfering with the delicate chemical balance of the brain, the Sleep Shepherd® works to develop better sleeping habits within the natural confines of the wearer's brain structure. For this reason, the hat can be worn as often as needed without the negative side effects of pharmaceutical approaches.
The hat was developed by a team of engineers and product designers led by Dr. Michael Larson (Ph.D. from M.I.T.). The hat is also endorsed by a Harvard M.D. who called the Sleep Shepherd® the "most significant drug-free sleep innovation in years." At some point, every individual has wished falling asleep were as easy as flipping a switch. With your help, we can grant that wish to anyone who wants a great night's sleep at an affordable price without the negative side effects of drugs.
Risks and challenges
Our team has experience with all of the aspects of creating and selling new products. We have successfully designed and manufactured other consumer projects, served as consultants to manufacturing companies, and taught university courses in design and manufacturing. With the Sleep Shepherd, we are well past the great idea stage and have already overcome most of the challenges facing product development projects, as we have already finished testing with prototypes, evaluating pre-production hats, setting up our manufacturing line, creating the packaging, and figuring out our distribution logistics. We are ready to start producing hats and are focused on all the issues which affect quality and delivering: receiving component parts in a timely fashion, controlling manufacturing processes, etc.
We are dedicated to address whatever challenges arise during the production of the Sleep Shepherd®.Learn about accountability on Kickstarter
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