About this project
The Sleep Shepherd Blue is a comfortable, adjustable headband containing thin speakers and conductive fabric electroencephalograph (EEG) sensors.
The Sleep Shepherd Blue is unlike any other wearable sleep tracker. It’s the first – and only – product to actively promote better sleep and track brainwave activity, which is what sleep professionals use to determine actual sleep stages. The Sleep Shepherd Blue helps you optimize your sleep patterns with a patent-pending biofeedback system using customized binaural beats and passive EEG measurements.
The companion app lets you track your sleep better than other products by showing you your sleep patterns and your head orientations, i.e., how much time you spend on your right side, left side and back while sleeping.
The Sleep Shepherd Blue's smart alarm feature gradually lifts you out of sleep by gently encouraging your brain to transition into an awake state using specialized binaural beats.
The Sleep Shepherd Blue's integrated EEG sensors and patent-pending biofeedback sleep optimization allow the device to deliver features other sleep gadgets simply can't offer.
Unlike other wearables that claim to track sleep, the Sleep Shepherd Blue doesn’t base its assessment on the movements of your wrist. Instead, it tracks in ways never before possible, using state-of-the-art brainwave sensors in combination with motion detection and sleep position recognition. Measurements are stored on the headband unit throughout the night. When synced with the app in the morning the data is analyzed and reported in a clear, user-friendly format. The app provides valuable information about the quality of sleep and duration spent in various sleep orientations throughout the night.
Unlike many crowd-funding campaigns, the Sleep Shepherd Blue companion app has already been approved by both the Apple iTunes and Android App stores. You can preview the app now by downloading using the following QR code:
The app displays mock data until a headband unit is connected, so you are able to see the various plots and information which will be available to you.
When you receive your Sleep Shepherd Blue, connecting to the app is quick and easy. Once you have completed the initial set up, the app will remember your unit and connect automatically in the future.
In the morning, simply click 'End Sleep' while the unit is still on, and the app will begin pulling data from the Sleep Shepherd Blue unit. The plots will automatically update to give you insight into daily, weekly, and monthly sleep trends.
While wearing the Sleep Shepherd Blue, EEG sensors monitor your brainwave activity. The unit plays two slightly different frequencies into each ear that correspond with the your current brainwave activity. The wavering pulse you perceive while wearing the Sleep Shepherd Blue is actually occurring inside your brain's auditory system in a part of the brain stem known as the medial superior olive (MSO). This effect is what naturally influences the rest of your brain to entrain to a sleepy state.
Unlike simpler binaural beat apps, the Sleep Shepherd uses real-time brainwave data to precisely determine the frequency offset to play at any given moment. This ensures the wearer is always exposed to the most effective, customized binaural beats.
When the Sleep Shepherd senses you are asleep, the tones fade away but are ready to come back on and guide you back to sleep should you wake up.
Medical practitioners all over the world use EEG sensors to measure brainwaves in order to determine different sleep stages. The Sleep Shepherd Blue integrates Neurosky EEG sensing technology, which has been directly tested against clinical EEG readings . (Visit sleepshepherd.com/science for a full report.)
The Sleep Shepherd Blue also uses scientifically proven binaural beats to encourage sleepy brainwave states. (Visit sleepshepherd.com/science for a listing of studies which document this effect).
*The Sleep Shepherd Blue is not a medical device. It is not designed to be a diagnostic tool, form of therapy, or clinical intervention of any kind.
In 2012, Dr. Michael Larson (a Mechanical Engineering professor with a Ph.D. from M.I.T.) watched his daughter struggle with a debilitating sleep disorder and the nasty side effects of the so-called 'sleep aids' that were prescribed for her. He knew there had to be a better option—a better option for her and for the millions of others not getting sufficient sleep for a wide variety of reasons. So he assembled a team of young, talented engineers to join him in inventing a solution. The original Sleep Shepherd was born with a successful Kickstarter campaign in October of 2014 and delivered on time (a rarity in the crowd funding world). It has grown into a bona fide consumer product that is carried by leading retailers including Best Buy, Brookstone, Sharper Image, and The Grommet.
The Sleep Shepherd proved to be what thousands of sleep-deprived customers were clamoring for: a sleep gadget that actually brings better sleep! Finally, there existed a technology-based sleep aid without the risks of chemical dependence or harmful side effects. The story could have stopped there, but the team knew there was more work to be done. Frustrated with the many 'sleep trackers' claiming to give an accurate picture of sleep from overly simplistic measurements of wrist movements, they knew they had to do better. Out of this determination, the Sleep Shepherd Blue was born.
The Sleep Shepherd dream started here on Kickstarter. The team launched our first product thanks to a successful campaign back in October of 2014. The Kickstarter community, along with thousands of other customers, shared valuable insight. The team further improved upon the technology - which led to the creation of the Sleep Shepherd Blue. The team's decision to come back to Kickstarter was a no-brainer.
The purpose of this campaign is to secure the necessary capital to lock-in discount pricing with the manufacturer. This will help ensure the Sleep Shepherd Blue is available at an affordable price to everyone looking for an all-in-one solution for optimizing sleep in an all-natural, drug-free way. In return, for your support, several perk levels have been made available that allow you to experience this revolutionary product before it is made available to the general public - and at a price that won't be available anywhere else.
Risks and challenges
The team has experience with all aspects of designing, producing and selling new products. They have successfully designed and manufactured other consumer products, served as consultants to manufacturing companies, and taught university courses in design and manufacturing. They have also successfully delivered on two previous crowd funding campaigns and are fully aware of the unique demands such projects demand.
With their pre-established distribution channels, they have the capacity to deliver on a huge scale. the perks have been strategically structured to ensure that delivery timelines are met no matter what quantity is ordered.
The team is well past the 'great idea stage' and have already overcome most of the challenges facing product development projects: the final prototypes have been been created, the pre-production units have been evaluated, the manufacturing lines have been set up, the packaging has been created and the distribution logistics have been established. They are ready to start producing units and are focused on all the issues which affect quality and delivery: receiving component parts in a timely fashion, controlling manufacturing processes, etc. The team is dedicated to overcome whatever challenges arise during the production of the Sleep Shepherd Blue.Learn about accountability on Kickstarter
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