Project image
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$19,085
pledged of $57,000pledged of $57,000 goal
288
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, May 4 2015 4:46 AM UTC +00:00
Last updated May 4, 2015

The Yellow Room : A Digital Hub For Creative World Changers

Help us build a digital space where female creatives can connect, receive mentoring & take classes covering business & life.

The Yellow Room : A Digital Hub For Creative World Changers

Help us build a digital space where female creatives can connect, receive mentoring & take classes covering business & life.

$19,085
pledged of $57,000pledged of $57,000 goal
288
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, May 4 2015 4:46 AM UTC +00:00
Last updated May 4, 2015

About

Yellow is a community of creative women who come together under one simple vision: to use their skills, talents and resources for good.

As a young graphic designer, Joanna Waterfall wanted to do more than just make a living. Searching for role models, she discovered a world filled with creative, entrepreneurial women who were working with purpose. She decided to gather and connect these like-minded women to inspire one another, hear each other's stories, and ultimately work together for the greater good.

In August 2014, she created The Yellow Conference, which gathered just under 200 women from all over North America. The results were motivated, inspired women who were ready to bring big change to their communities, their cities and their world.

A few key Yellow Conference speakers include Caitlin Crosby (Founder & CEO, The Giving Keys), Sarah Dubbeldam (Co-Founder and Editor in Chief, Darling Magazine), Jeremy Cowart (Celebrity Photographer, Founder, Help Portrait & See University), Promise Tangeman (Founder of Go Live HQ), Jessie Simonson (Brand Director, 31 Bits) and Lauren Paul + Molly Thompson (Co-Founders, The KIND Campaign).

After The Yellow Conference, a movement filled with passionate, creative world-changers was born.

Yellow Co. exists to empower women through connections, education, and inspiration - we want to see this movement spread world-wide.

The community has continued to grow in Los Angeles, but there are women from all over the world who want to be involved. Our website has been viewed in over 130 countries and approximately 81% of our Yellow 2014 attendees were not local to Los Angeles, where the conference took place (thank you social media!).

We are inspired, but we crave more.

Inspiration from a blog post or an Instagram photo is wonderful, but to make significant change, we need to go deeper. We need the know-how as well as the inspiration.

We want to build a website that gives creative women a space to engage, with practical online courses and mentorship. To give tangible advice to women everywhere on how to make significant change in the world through their businesses and lives.

The new space will be called: "The Yellow Room". The idea is that this is a space for women to connect and learn. Much like a room in a house.

Broken down, The Yellow Room is a website that will consist of:

  • Quarterly online courses broken down into 3 modules released each month. These will be geared towards 4 different types of women (what kind of woman are you? Click here!).
  • A community forum
  • Curated job postings
  • Various downloadable resources
  • Access to the live streaming of our conference and various events
  • Exclusive discounts and offerings exclusive to members

Take a closer look at what we have in store for The Yellow Room here.

To make this site a reality, here's what we need to do:

  • Design and Develop the Information Architecture and User Interface for the new membership based site. (Harbr Co. will lead the design + development with the input and direction of The Yellow Co. team).
  • Design and Develop the Front End Templates. Broken down this includes 20 different page designs, portal integration, connecting our live feed, creating login process, integrating payment gateway and developing the responsive design.
  • Integrate the Front End into the WordPress Framework. This includes integrating the portal front-end files, customizing Admin platform for the Yellow team to update and manage, as well as training the team on use.

Everything we have done at Yellow has been made possible by our amazing community support. We have an hard-working team who works tirelessly on a volunteer basis, and all of our events have been funded by ticket sales + small sponsorships alone. Now, we are turning to you to help us take Yellow to the next level.

TOGETHER we can make this happen.

We are on a mission to make the world a better place. One year ago, Yellow was just an idea. We never imagined we would be in the place we are today with this amazing community of women, and are SO looking forward to the future.

If you are inspired by our mission, have attended one of our Bloom Gatherings, The Yellow Conference, been motivated by a blog post or even liked a photo on our Instagram, we would be ever so grateful if you would support this campaign.

Please join us in this journey! Together, we can create something that will cause a ripple effect of good for generations to come. 

Scroll down a bit to see more info on the awesome perks we have created for you, as well as photos from our past events and conference. 

Thank you SO much for your support!! 

xoxo,

Joanna Waterfall + Team Yellow

#bloomtogether

HUGE thank you to Harbr.co for the amazing video!

Yellow Conference 2014, Los Angeles
Yellow Conference 2014, Los Angeles
February Bloom Gathering, Downtown LA
February Bloom Gathering, Downtown LA
Caitlyn Crosby, Founder, The Giving Keys, Yellow Conference 2014
Caitlyn Crosby, Founder, The Giving Keys, Yellow Conference 2014
Yellow Conference 2014, Los Angeles
Yellow Conference 2014, Los Angeles
February Bloom Gathering, Downtown Los Angeles
February Bloom Gathering, Downtown Los Angeles
Bloom for Hope, November 2014, Los Angeles
Bloom for Hope, November 2014, Los Angeles
Yellow Retreat, January 2015, Santa Barbara
Yellow Retreat, January 2015, Santa Barbara
Promise Tangeman, Yellow Conference 2014, Los Angeles
Promise Tangeman, Yellow Conference 2014, Los Angeles
Yellow Retreat, January 2015, Santa Barbara
Yellow Retreat, January 2015, Santa Barbara

The Goods!

We want to give thanks for your contribution... so we have some fun, inspirational, experiences and items that we want to pass along with our gratitude... why wait to spread the good?

We have collaborated with past Yellow speakers and attendees to create limited edition accessories, prints and t-shirts just for this campaign. We've also created a unique workshop and specific Yellow Conference experiences with established creatives and social entrepreneurs available only to our Kickstarter backers.

Risks and challenges

Time is our greatest challenge. Our hope is to get our beta site live and ready for member sign ups at Yellow Conference 2015, happening August 27th and 28th. If we are not able to get the beta site up by then, we will offer our members an extra month of membership to compensate them for the wait.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    + A PDF Download of our "Five Step Guide to Branding A Business For Good"

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    Pledge $3 or more About $3

    + Limited edition Yellow stickers and a personal thank you letter from Yellow!

    + A PDF Download of our "Five Step Guide to Branding A Business For Good"

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    10 backers
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    Pledge $5 or more About $5

    "How to Land Your First Job"
    Webinar with Lauren McGoodwin, Founder & CEO of Career Contessa.

    Perfect for the "getting ready to graduate" college student!

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    Pledge $7 or more About $7

    + Two inspirational downloadable prints created in collaboration with letterer, photographer and blogger, She in the Making.

    + A PDF Download of our "Five Step Guide to Branding A Business For Good"

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  5. Select this reward

    Pledge $10 or more About $10

    + Receive a 1- month **Basic membership to The Yellow Room (our new digital space!)

    ** Basic membership includes 12-class modules per year, community forum, curated job postings, various downloadable resources, offerings exclusive to members.

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    Pledge $16 or more About $16

    + Limited edition Yellow bent straw Tumblr with our mantra, "Spread Goodness and Bloom" imprinted.

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    Limited 26 backers
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  7. Select this reward

    Pledge $20 or more About $20

    + Receive a 3- month **Basic membership to The Yellow Room (our new digital space!)

    ** Basic membership includes 12-class modules per year, community forum, curated job postings, various downloadable resources, offerings exclusive to members.

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  8. Select this reward

    Pledge $25 or more About $25

    + Limited edition "Together" tee done in collaboration with the bloomerie.

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    Limited 50 backers
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  9. Select this reward

    Pledge $45 or more About $45

    + Reserve a spot at our special "Bloom Gathering for Backers" party in LA for our Kickstarter backers.

    Location: Los Angeles, CA. Travel costs not covered.

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    Pledge $45 or more About $45

    LIVE STREAM SINGLE PASS TO YELLOW CONFERENCE.

    (Pre-Sale only available through Kickstarter, cost goes up to $75 after campaign)

    + Have access to and view our conference from the comfort of your home.

    + With your Live Stream Pass you also receive the recording of the conference to view at your leisure.

    + Get all the info and benefits of the conference from the comfort of your home. (yoga pants and mimosas are recommended.)

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    Pledge $50 or more About $50

    + Own a special edition, inspirational hand-lettered print designed by award winning photographer and letterer Jenna Kutcher. (8.5"x11").

    Please add $10 for international orders.

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    Pledge $65 or more About $65

    LIVE STREAM GROUP (5 or more) PASS TO YELLOW CONFERENCE.

    (Pre-Sale only available through Kickstarter, cost goes up to $95 after campaign)

    + Have access to and view our conference with friends, co-workers or employees.

    + With your Live Stream Pass you also receive the recording of the conference to view at your leisure.

    + Get all the info and benefits of the conference from the comfort of your home or office.

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  13. Select this reward

    Pledge $125 or more About $125

    + Own a Limited edition The Giving Keys "Together" Key

    + 3 month **Basic membership to The Yellow Room (our new digital space!)

    ** Basic membership includes 12-class modules per year, community forum, curated job postings, various downloadable resources, offerings exclusive to members.

    Please add $10 for international orders.

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    15 backers
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  14. Select this reward

    Pledge $170 or more About $170

    + Reserve a spot at a special "Branding your Business" workshop in LA for Kickstarter backers only, featuring: Courtney Roberts, Head of Marketing at The Giving Keys, Kayla Adams, Head Designer at 31 Bits, Styling + Social Media workshops.

    Location: Los Angeles, CA travel costs not covered.

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    Pledge $250 or more About $250

    + Join the fun, upbeat, wildly charming and creative Yellow team (and four other backers) for brunch in LA. We'll show you how to do brunch right.

    Location: Los Angeles, CA. Travel costs not included.

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    Pledge $300 or more About $300

    Perfect for the independent product-based business owner.

    + 1 hour product photoshoot for your business

    + Includes professional photography by Caca Santoro, styling by the one and only Alex Michael May, studio, props and backdrop.

    Location: Downtown Los Angeles. Travel costs not included.

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  17. Select this reward

    Pledge $300 or more About $300

    + 1 hour headshot session

    + Includes hair and makeup, professional photography by Caca Santoro, styling by Alex Michael May, studio location and backdrop.

    Location: Downtown Los Angeles. Travel costs not included.

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  18. Select this reward

    Pledge $500 or more About $500

    Let us host a candle making class for you and 5 friends.

    + Pour scented soy candles, leave with your own custom made candle, enjoy a time of relaxation and aromatherapy with you and your girlfriends.

    Perfect for a small bachelorette party, birthday, or split the cost between you and 5 friends for a relaxing weekend treat.

    Location: Downtown Los Angeles. Travel costs not included.

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    Pledge $500 or more About $500

    + Your company logo on one of ten permanent spots on our silver level credits on the "Yellow Friends" page on the new website.

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  20. Select this reward

    Pledge $600 or more About $600

    + One ticket to The Yellow Conference.

    + Lunch (during day 1 or 2 of The Yellow Conference) with Yellow Speaker, Co-Founder and Brand Director of 31 Bits, Jessie Simonson. You will be joined by three four backers.

    + 1 year VIP** access to The Yellow Room (our new digital space!)

    ** VIP membership includes 12-class modules per year + archive, community forum, curated job postings, various downloadable resources, offerings exclusive to members, ability to post business website on "Yellow Friends" page.

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  21. Select this reward

    Pledge $800 or more About $800

    + Enjoy 2 tickets to The Yellow Conference in August 2015

    + Lunch for 2 (during day 1 or 2 of The Yellow Conference) with celebrity photographer and Founder of Help Portrait and See University, Jeremy Cowart as well as a thank you onstage.

    + 1 year VIP** access to The Yellow Room (our new digital space!)

    ** VIP membership includes 12-class modules per year + archive, community forum, curated job postings, various downloadable resources, offerings exclusive to members, ability to post business website on "Yellow Friends" page.

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  22. Select this reward

    Pledge $800 or more About $800

    + Enjoy 1 ticket to The Yellow Conference in August 2015

    + Your company logo on one of ten permanent spots on our silver level credits on the "Yellow Friends" page on the new website.

    + 1 year VIP** access to The Yellow Room (our new digital space!)

    ** VIP membership includes 12-class modules per year + archive, community forum, curated job postings, various downloadable resources, offerings exclusive to members, ability to post business website on "Yellow Friends" page.

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    Limited 3 backers
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  23. Select this reward

    Pledge $2,500 or more About $2,500

    + Two tickets to The Yellow Conference

    + Your company logo on one of five permanent spots on our gold level credits on the "Yellow Friends" page on the new website.

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    Pledge $5,000 or more About $5,000

    Perfect for the corporate Yellow fan:

    + Receive 5 tickets to The Yellow Conference for your staff.

    + Your company logo on one of five permanent spots on our gold level credits on the "Yellow Friends" page on the new website.

    + 1 year VIP** access to The Yellow Room (our new digital space!)

    ** VIP membership includes 12-class modules per year + archive, community forum, curated job postings, various downloadable resources, offerings exclusive to members, ability to post business website on "Yellow Friends" page.

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    Pledge $5,000 or more About $5,000

    + LEAD A “30 MIN TIP” SESSION DURING LUNCH HOUR ON ONE DAY OF THE CONFERENCE, OPTIONAL FOR ATTENDEES.

    + YOUR COMPANY LOGO ON ONE OF FIVE PERMANENT SPOTS ON OUR GOLD LEVEL CREDITS ON THE "YELLOW FRIENDS" PAGE ON THE NEW WEBSITE.

    + 2 TICKETS TO THE YELLOW CONFERENCE

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    Pledge $7,500 or more About $7,500

    + LEAD A “30 MIN TIP” SESSION DURING LUNCH HOUR ON BOTH DAYS OF THE CONFERENCE, OPTIONAL FOR ATTENDEES.

    + YOUR COMPANY LOGO ON ONE OF FIVE PERMANENT SPOTS ON OUR GOLD LEVEL CREDITS ON THE "YELLOW FRIENDS" PAGE ON THE NEW WEBSITE.

    + 2 TICKETS TO THE YELLOW CONFERENCE

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    Pledge $10,000 About $10,000

    Perfect for the social-good or creative focused company/organization.

    + LEAD OR DIRECT A 40 MIN WORKSHOP AT THE YELLOW CONFERENCE

    + YOUR COMPANY LOGO ON ONE OF TWO PERMANENT SPOTS ON OUR PLATINUM LEVEL CREDITS ON THE "YELLOW FRIENDS" PAGE ON THE NEW WEBSITE.

    + 2 TICKETS TO THE YELLOW CONFERENCE

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  28. Select this reward

    Pledge $10,000 About $10,000

    All Access Yellow Co. Pass

    + A guaranteed ticket to every Yellow Conference / Bloom Gathering for forever.

    + Your company logo on one of two permanent spots on our platinum level credits on the "Yellow Friends" page on the new website.

    + 1 year VIP** access to The Yellow Room (our new digital space!)

    ** VIP membership includes 12-class modules per year + archive, community forum, curated job postings, various downloadable resources, Offerings limited to members, ability to post business website on "Yellow Friends" page.

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    Pledge $100 or more About $100

    + Don't worry about the sign-up, receive a reserved seat at every Bloom Gathering in Los Angeles for a year, free of charge!

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    Reward no longer available 7 backers
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Funding period

- (32 days)