Funded! This project was successfully funded on February 9, 2013.

Update #14 - For backers only

and... Action!


For backers only. If you're a backer of this project, please log in to read this post.

Update #13

A little catching up...


A long, overdue update! Sorry for this delay in keeping you abreast of WWWM! But here's the latest: we're in a holding pattern on several interviews, waiting for the OK to get over and capture their moments, so to speak. We are also busy writing and preparing to shoot various segments that will transition us from decade to decade in MAD's story. We've also been meeting with various editors and VFX artists to find the right combination to help us make this the show I imagine it to be.

This is what they mean by "Hurry up and wait".

Update #12

When We Went MAD UPDATE! (sorry for the delay)

1 comment

Hello folks,

First off, I apologize for the delay in keeping you abreast of our progress. Once the Kickstarter fundraiser ended, I took a moment to catch my breath and from then on, we have been handling all of the unglamorous aspects of filmmaking - namely, lining up crew and talent. 

We recently made a trip to NY to meet with the staff at MAD. Much to our surprise, they didn't have us forcibly removed. We had a great meeting and are trying to schedule a series of summer interviews with them as well as hopefully some freelance MAD contributors. 

During that NY excursion, we also attended a panel discussion on Harvey Kurtzman's work and legacy. For those not in the know, Harvey created MAD. He was the first editor and it was his baby during MAD's infancy. Speaking on the panel were MAD contributors Al Jaffee, Peter Kuper, Drew Friedman, and Robert Grossman, as well as longtime Kurtzman collaborator Arnold Roth. It was a great opportunity to hear about the early days of MAD, as well as be a presence to those in attendance - to attach faces to idiots behind When We Went MAD!

On a more somber note, I was greatly saddened to learn that longtime MAD artist, Bob Clarke, passed away recently. Bob was number one on our list of interviews we needed to get outside of NY. He appeared in nearly every issue for forty plus years, but because he didn't have that recurring gag - the fold in, spy vs spy, etc, I think he was very unheralded. This project will now be sorely lacking in not hearing him tell his story.

This will be a busy summer for us - interviews, non documentary shooting, editing, more interviews, more non documentary shooting...           Thanks to you.

Stay tuned. (does that phrase have any meaning anymore?)


Update #11

The Prose Of Contributions Dept.


At 9am yesterday, Feb 5, we were around the $42,000 point in the fundraising. In the span of fifteen hours you contributed the remaining $8,000 needed to reach our goal. I sat at my computer and watched the notifications roll in, informing me of each new contribution. It was surreal and fun. It was a perfect representation of social media and crowd funding at it's best. $50,000 sought. $50,000 contributed by you. Amazing.

This means several things: for the first time in 27 days, I've been able to loosen the shoulders and reduce the nervous toe tapping from a frenetic "Blue Rondo a la Turk" to a more reasonable "Blitzkrieg Bop". Ahhh.....

This also means we'll be actively seeking those who love transcribing almost as much as I hate transcribing. Let us know if you're interested.

Instead of posting constant pleas for contributions on Facebook, I can now get back to my usual posting of witticisms like "I've got the whole world in my hands. Anyone have a napkin?"

Most importantly, reaching this goal means that the history of MAD Magazine, the stories of those behind it, and the stories of those influenced by it will be told in a manner never seen before. We're going to honor MAD's legacy with the thoughtfulness of "American Experience", the in-depth coverage of "60 Minutes" and the silliness of "Spinal Tap". (It is MAD, after all!)

Thank you for believing in this project. Thank you for contributing. Thank you for telling the world about us. And thank you for allowing us to continue on our journey. 

Off to make a movie...


Update #10

A change gamer

I know I just posted an update earlier today, but a few new developments are in need of presentation: First, I'm excited to announce that one of MAD's finest artists, Tom Richmond, has offered to produce the artwork for the poster. Tom's work in MAD and other media truly places him in that rarefied air of being a not-so-usual-idiot amongst the Usual Gang Of Idiots. The next announcement is that we have received a contribution from an angel that puts reaching our goal within the realm of possibility. With 10 days to go, our challenge is still daunting, but my optimism has been re-energized. If you know someone who is on the fence about contributing, now is the time to join us! I'm typing this from my phone - I couldn't wait to tell you this news, so forgive me if it is not all that polished. Alan

pledged of $50,000 goal
seconds to go
  • Pledge $10 or more
    You selected

    23 backers

    $10 - cheap! Your ten bucks helps us and buys you peace of mind knowing you're helping our cause. It also gets you a cool postcard thanking you for your contribution! Every contribution will also enroll you in receiving any updates we send out regarding the project. Keep up with the latest news and info!

    Estimated delivery:
  • Pledge $25 or more
    You selected

    316 backers

    $25 - cheap. Along with bringing this flick one step closer to completion, you'll proudly display not only your very own postcard, but you'll get to dazzle your friends with a personal download of the completed movie!

    Estimated delivery:
  • Pledge $50 or more
    You selected

    92 backers

    $50 cheap? Holy Furshlugginer! With this pledge, you've given us lots to work with and as thanks, we'll send you the postcard, and a digital download, AND an official WWWM! button.

    Estimated delivery:
    Add $12 USD to ship outside the US
  • Pledge $100 or more
    You selected

    89 backers

    $100 - Nice! This pledge will bring you the satisfaction of knowing you've done a good deed, along with a postcard, a WWWM! button AND a DVD of the movie.

    Estimated delivery:
    Add $12 USD to ship outside the US
  • Pledge $250 or more
    You selected

    9 backers

    $250 - Way to go! This kind contribution shows you have a fond memory of Mad Magazine! For that, we're offering everything under the $100 pledge, PLUS a When We Went MAD! T-Shirt. As an added bonus, we'll try to send you the right size!

    Estimated delivery:
    Add $15 USD to ship outside the US
  • Pledge $500 or more
    You selected

    15 backers

    $500 - You've made our day! This is such a generous pledge and as thanks, we will gladly send you everything from the $250 pledge PLUS your name in the credits of the film as a THANK YOU.

    Estimated delivery:
    Add $12 USD to ship outside the US
  • Pledge $1,000 or more
    You selected

    2 backers

    $1000! All we can say is - WOW!! To show our gratitude we'll send you everything from the $500 pledge AND an autographed one-sheet of the movie.

    Estimated delivery:
    Add $12 USD to ship outside the US
  • Pledge $5,000 or more
    You selected

    0 backers

    $5000 - You've got Moxie! This is a big time pledge and deserves a big time thank you. We'll send you everything included in the $1000 pledge as well as CREDIT in the movie as an ASSOCIATE PRODUCER and an invite to the world premiere.

    Estimated delivery:
  • Pledge $10,000 or more
    You selected

    2 backers

    $10000 - What, us worry? You really want to see this movie get made - and we can't thank you enough for this pledge. We'll attempt to by sending you everything included in the $1000 pledge as well as CREDIT in the movie as an EXECUTIVE PRODUCER along with an invite to sit with us at the world premiere.

    Estimated delivery:
Funding period

- (30 days)