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When We Went Mad! A Documentary of Ecch-ic Proportions!'s video poster

MAD Magazine poked fun at everything - and changed the world. A peek behind the scenes at this culture rotting institution. Read more

Detroit, MI Documentary
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pledged of $50,000 goal
seconds to go


This project was successfully funded on February 9, 2013.

MAD Magazine poked fun at everything - and changed the world. A peek behind the scenes at this culture rotting institution.

Detroit, MI Documentary
Share this project

The Dog Days

The past few days have been slow, to say the least. Four new backers in three days - our hill to climb has gotten a bit steeper. But I am undeterred - it's apparent that you and I want to see this movie get made!

So many of you have helped to spread the word about this project, and I thank you for that. For those who aren't on any social sites like Facebook, my I impose on you to forward along a little note that describes our endeavor through your email contacts?

Like most, I find mass emails to be rather odious - but I believe in this project and I will have to put myself out there to try to reach this goal. Forgive me one and all.

If you'd like, here is an example of what I've just sent out to all my contacts - 

My name is Alan Bernstein – I am the Co/Producer and Director of the movie When We Went MAD! a documentary that explores the history and influence of MAD Magazine. Whether you grew up reading MAD, had a brother or sister who read it, or remember a parent who proclaimed it “pure trash” – chances are you have a connection to MAD. We already have twenty interviews shot featuring current and former MAD artists, writers, and editors.
To continue production on the project, When We Went MAD! is raising capital with a crowdfunding campaign through Kickstarter until February 9, to raise funds to cover the cost of travel, equipment rental, and post production. Everyone who pledges will be acknowledged with a certificate of recognition and insider updates regarding the film’s release. Larger contributions can include perks such as DVDs of the movie, T-shirts, posters, and the highest level includes an Executive Producer credit on the project. Kickstarter is an all or nothing service - it we don't meet our goal, everyone gets their money back.
The best way for us to be successful is through word of mouth. Thus, this email I am sending out. Even if you choose not to contribute, would you please share this with your friends? Forward this email, post a link to us on Facebook, talk it up at parties. Ask your friends where they were when they first read MAD. The conversation (and the intangible benefit of participation in this project) can go on and on. And you can proudly claim, “What, Me Worry?”

Take a look at our trailer. When We Went MAD! can be found on Kickstarter at this link:

Thank you so much!

Alan Bernstein
When We Went MAD!

As always, thank you for your support.