As we continue work on When We Went MAD!, some major changes at MAD Magazine took place. It was announced at the beginning of the year that after 65 years from the day MAD was born DC Comics would be moving MAD from its New York office to Los Angeles. This decision has resulted in forcing us to rework the ending of our film.
We just returned from New York and conducted a couple more interviews with MAD Senior Editor Joe Raiola and Art Director Sam Viviano to get their thoughts on the move as well as their time at MAD, which, along with the rest of the NY staff is sadly coming to an end.
As for the bigger picture of When We Went MAD!, indulge us with a little history: most film productions, be it narrative or documentary, get their start securing funds and lining up production companies and possibly distribution long before any film or video is shot. This isn't true for everybody, but it is the general practice. We began this documentary in a rather backward fashion - we started collecting interviews and then later sought funding and completion assistance. It was done this way for a simple reason: we were desperate to interview the older artists, writers, and staff at MAD before they were no longer with us. Get their stories, we thought, while we still can and worry about how to put it all together later. Sadly, the passing of several of our interviewees over the past few years have proved us correct.
And that brings us to our current state. While we have been editing, we have also spent the last year pursuing a production company to assist us in finishing the project. It involved sending many, many cold calls out to various producers, companies, post houses, etc. Most were interested in the project, but not in a position to take it on in addition to their work. But there may be some good news to report in the near future. It's too early to be specific, but our hopes are high that we'll have secured a major step in finishing and distributing this movie. We will have an update very soon!