About this project
Our Kickstarter campaign will end 11.00am 12th June 2013
After this you can help fund the cinema release by pre-ordering the DVD
Remember to visit our website www.moomanmovie.com to subscribe and find out when the film is coming to a cinema near you.
Help us to bring the film that Sundance Film Festival director John Cooper called his “crazy favourite” to a UK cinema near you!
We are Andy Heathcote and Heike Bachelier of Trufflepig Films and we are releasing our film The Moo Man on 12th July in the UK. But releasing a film is an expensive business and we want to do it properly. We’re planning the best trailer you’ll ever see, a poster to hang on your wall, we want to tour the film around cities, towns and villages up and down the country – but to do these things we need your help to raise our minimum of budget of £20,000.
We have now reached the extended £25,000 target! Fantastic. This money is save and The Moo Man will definitely come to cinemas from July 12th. Any more funding that comes in also goes 100% into promoting The Moo Man. All the basic costs are now covered, but anything above £25,000 lets us shout louder, further and wider about our farmer and his wonderful cows. How great would it be to see posters of Steve and Ida on the London Underground? Let's help even more people out there realise that great farmers, quality food, happy cows (and great films) are important to us all. The more we can raise the further this heartwarming film will travel.
When we first met Steve Hook five years ago we just knew we had to turn his story into a film. Here was a farmer with a sparkle in his eye, who is passionate about his cows, about producing organic raw milk and keeping the family farm small and sustainable.
Sadly Steve is a rare breed in the farming world. Every day one small family run farm closes. We knew we had to show how important these small family farms are. And what better way than to make a film which shows how surprising and beautiful the world of this farm is (and we became quite fond of the cows too).
So we sunk everything we have into making The Moo Man. When you have such a great story and a main character like Steve Hook (ABC News call him the cow whisperer), and a co-star like Ida - how can you not sink everything into it? And we are so glad we did because it gave us freedom to capture a unique world, and a wonderful surprising relationship between a farmer and his animals.
The Moo Man so far
We couldn’t have been more proud to premiere the finished film at the Sundance Film Festival. And everyone loved it! It was so great to see how The Moo Man really touches people. To sit amongst the audience and witness them laugh, cry and cheer was very heartwarming and exciting. We knew then we had to make it possible for lots of people to see it.
So now we want to share The Moo Man with UK audiences. We want to do Q&A’s at as many screenings as possible and bring Steve along too.
The Moo Man is an immensely enjoyable film with something for the whole family. But the film also raises issues you might want to know more about. After the screening you are welcome to stay and talk to us about raw milk, animal welfare, and ways to empower marginal farmers and buying local (however we promise not to chain you to your seat or block any of the exits)
Farms have always been our connection with nature, anchoring us in the cycle of life, so if this film can help build a closer connection to where our food comes from then that is great for all of us.
But without a Kickstart the film is going nowhere!
Distributing a film costs money, and it has to be done properly. Although we are doing it ourselves, we still need expert help and all the tools of a grown-up marketing campaign: a great film trailer, a movie poster, a PR company to look after publicity, digital files to screen from and then it's £1,000 just to get the film certified by the UK film censor (and that's required by law).
We have some truly fantastic creative companies working with us on the launch campaign primarily because they love the film. Most are doing it at 'mates rates'; but still, it all adds up. Our absolute minimum outgoings are £20,000. Any extra money we raise will go into even more marketing for more screenings and events and that includes more of taking Steve the farmer around the country.
Trufflepig Films is the misguided brainchild of filmmakers Andy Heathcote and Heike Bachelier. We set up shop in 2006 to make the kind of films we were really passionate about. Unusual films that perhaps didn't fit with the 'in your face' high exposé style favoured by the broadcasters.
We self fund our films, generally work for nothing for years and then hope to recoup as the films sell and go on to DVD and online. It kind of works until we can't help ploughing everything from one film into the next – which is what happened with The Moo Man.
By joining this Kickstarter project you are not just receiving great rewards and bringing a wonderful UK film to British cinemas, you are also supporting artisan filmmakers like ourselves and so encouraging more individual and interesting projects like this to happen. And on top of all that, you raise awareness of the plight of family farms. So you are doing something to protect our countryside, encourage high standards of animal welfare and stimulate rural economies. Talk about added value!
All or nothing
Remember that with Kickstarter if we do not achieve our target of £20,000 then we receive nothing. Not a bean. So anything you can pledge toward our campaign is fantastic, it encourages others to join in too and before you know it, hey The Moo Man is coming to a cinema near you! To start just hit the pledge button of the reward level you like, over on the right of this page. Please do like us on Facebook too. Remember you are so much more than just the audience, you are the film distributor, its ambassador and you're the media too! Anything you can do to get the word out there is fantastic.
We've got some great rewards for your pledge. Most of the rewards work in bundles, so the higher pledges also include the lower level rewards too. Here's a little more info about them:
A high resolution digital postcard version of our movie poster – looks great, you can use it as your screensaver and it is high enough quality to print out and hang on your wall too.
Heike's wild idea and it's a keeper! A fantastic sound signature from The Moo Man – this is one of the Kate sisters at dawn giving it everything: Moos! Lots, and deep full bellows. It will really cheer you up when your phone rings. Our dream is for this to go viral – we'd love to hear moo-ing cows on commuter trains all through the Summer. We'll get this perk to you as soon as possible, as it will be great to hear “moos” going off everywhere in the run-up to the cinema release. This moo-ing ring tone is good for both Android and iphones, or any phone which can upload ringtones. Comes with full instructions.
Digital Downoad of the movie
We still want you to come to the cinema but here's a version of the film for keeps too - a digital download of The Moo Man movie.
The Moo Man DVD
Here's an exclusive – this is a limited edition first pressing of The Moo Man DVD. It's the full film and actually a unique initial pressing we made for applying to film festivals etc. Very special, a bit like white label vinyl except it has a full disc picture and boxed with full colour sleeve and even comes with optional subtitles in English and in German. Strictly limited edition as once this version has sold out there will be none like it again.
Signed Cinema Poster
We are really delighted to be able to offer a limited number of signed film posters in an A3 version (30 x 42 cm or 12 x 16.5 inches in old money). Steve the farmer and filmmakers Heike and Andy will all sign your poster. It will come to you rolled in a robust cardboard tube, so no danger of any creases.
Signed Photographic Print
Photographer James McDonald loves the film, the farm and the cows, so has taken a special photograph unique to Kickstarter! James has a real talent for capturing the character of animals, that’s his speciality. This is a 25 x 20 cm (10” x 8”) art quality signed photographic print of the girls of the Hailsham herd taken at dusk on May 16th 2013. It will be printed on highest quality archive paper and is a strictly limited edition exclusive to The Moo Man followers. Find out more about James here http://jamesmcdonaldphotographer.co.uk/dogs-and-other-animals/
Ida Queen of the herd – numbered and signed watercolour print.
Prominent watercolour painter Veronica van Eijk lives adjacent to Longleys Farm, home of the Hailsham Herd. With living so close by, Veronica has really been able to get to know the cows, study their characters and capture something very special about their nature. She is also a big fan of the film and has painted Ida, Steve’s favourite cow and the scene stealing star of The Moo Man. This limited edition print is exclusive to The Moo Man followers. It will be posted in a robust cardboard tube to ensure it reaches you in perfect condition. Find out more about Veronica here http://www.vaneijkarts.com/
Special Gala Screening – local premiere – Hailsham Pavilion, East Sussex - 9th July
This is a reward we are really proud to offer. Its a pair of tickets for the local premiere of the film in its home town and we expect quite an evening. Join us on the red carpet as our special guest, then take a seat on the filmmakers' reserved row for our Gala Screening of The Moo Man. After the film you will join us for the after screening party. We will all be there including Steve the farmer and his family and you even can meet one of the cows parading the red carpet at our very beautiful local cinema The Hailsham Pavilion. (Please note this will be an evening screening beginning at approximately 7pm.)
Visit the farm and come to the Special Gala Screening in Hailsham
This huge pledge brings huge rewards. Come to our Gala Screening of The Moo Man on 9th July in Hailsham, East Sussex and come to the after show party (as above) PLUS visit the farm too. The farm visit can be arranged to suit you and your family, who are all invited to visit the farm over the summer, meet the herd AND join us all on the farm for a cream tea. We the filmmakers will bake the scones, and the cream will be fresh from the cows. Steve the farmer will be there too and you can meet all the cows, maybe even milk one (but no-one will force you).
Please note this pledge is for 2 x gala screening tickets. The screening will begin at approximately 7pm HOWEVER all your family can visit the farm together with you on a separate day by arrangement.
Special filmmaking consultancy
Heike and Andy will come to you anywhere in the UK to consult on your film project or if you prefer give you a workshop on how we self made The Moo Man and took it around the world. This pledge can be tailor made to suit your film interests and needs, for a group, university or company. Within reason we can do whatever you want and if it helps can include a skype support package to help you through your film's darkest days.
Risks and challenges
The biggest risk of all is that we lose all our family farms - then where would our food have to come from? The Moo Man movie alerts us to how vulnerable and precious our family farms are. But the message won't travel if we can't get the film into the cinema.
The Moo Man movie is finished and it's a real crowd pleaser, with sell outs at festivals and great reviews. But that doesn't make it a shoe in for cinema bookings. Cinema owners need to know we can put some bang behind marketing the film before they commit to give us their screens. That is what the kickstarter funds will pay for.
Our challenge is to make the marketing work, that's why we have taken on expert help: wonderful creative design companies at the top of their game in trailer and poster design. A great distribution company booking the cinemas for us and doing the logistics. A PR company with a great track record in quirky films. We've already had a successful cinema run with our first feature film The Lost World of Mr Hardy, so we know what to expect.
We will find it hard to achieve the marketing clout of the mainstream guys. But then again, who'd have thought the day before we flew off to Sundance for our world premiere the farm would be over-run with TV broadcast trucks? Journalists loved the story of a dairy farmer jetting of to the Sundance Film Festival, hoping to brunch with Robert Redford. Its a great story and we are confident we can find creative ways to spread the message.
The Moo Man is such a heartwarming story about a subject close to all of our hearts. With food provenance being so on the agenda this story of a wonderful farmer and his scene stealing cows just seems in the right time at the right place - so please consider contributing to making it happen.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
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