About this project
I would like to introduce you to a new inspirational and modern Christian women’s magazine that is anything but traditional. Flourish is bold in addressing relevant issues of today, including topics no one is talking about. We are passionate about providing tangible, practical action steps in every article to move today's woman to flourish personally and to influence others to do the same. Flourish IS unique, as it bridges the gap between traditional Christian women's magazines and the variety of content in popular mainstream publications. Our articles address relevant issues such as health, marriage, family, finances, work life, and spiritual growth, but also offer readers tangible next steps to apply toward personal transformation. It is our passion and mission to encourage women to stop living "less than" and become ALL that they were designed to become.
Our magazine launched one year ago and, since then, we have begun to provide churches, professional organizations and individuals with bi-monthly issues in print, digital, and additional content on our website. Churches tell us the magazine is a beautiful, innovative tool for providing outreach to women in their communities. One on one, Flourish can be a catalyst for opening conversations between women for encouragement, support and ultimately life sustaining growth. We provide what no other magazine does in the marketplace; morally sound, biblically-based direction in a way that is hip, not offensive, and is tremendously freeing to struggling women.
Our research tells us that we are on track to meet a currently under-served need in the print media market. Our readers are not looking just to be entertained, but ultimately read to benefit personally from the positive, supportive and trusted direction of each article.
We have been able to attract editorial staff and writer submissions from talented authors and women across the country. The Flourish team ranges broadly in age, heritage, experience and educational background. Our differences give us broader perspective for evaluating article content and increases our creative range of ideas.
Please use this Kickstarter campaign to lend your support to sustain and grow our readership and, more importantly, it’s message. We want to point others toward all that God offers us; a way of life that is marked by peace, contentment, a sure sense of direction and true freedom. Best selling authors have rallied to provide that direction for our readers. We are united in our mission for personal transformation. Our east and west coast editorial teams are diligent in seeking out what is most relevant to YOU.
Help us continue printing. Print is expensive and we need your help. This Kickstarter campaign ($20,000) will allow us to continue printing until we grow to the point of attracting advertising dollars that will offset our print costs. Additionally, a portion of the Kickstarter proceeds ($5,000) will allow us to improve our website, currently our weakest link, to provide web teachings, video trainings, and other resources that support our magazine topics.
We can’t continue without your help, so join us today. Contribute as much as you can. We are a 501(c)3 corporation, so you will receive tax credit for your contribution. Begin doing your part to help women flourish. Thank you for your support.
Risks and challenges
The financial challenge in publishing a new magazine, is heavy up-front print costs while establishing the reader base to attracts advertising dollars. Flourish takes an additional financial risk in giving two magazines with the standard subscription. We believe that the benefit of sharing the information and discipling opportunities outweigh the financial burden. However, our challenge is to continue raising funds in order to support this outreach endeavor.
Another challenge of creating a beautiful, magazine worthy of purchase is content. We have had great success with best selling authors being willing to contribute to Flourish because they believe in our mission. We want to remain fresh, edgy and relevant. We are always looking for authors who follow our action oriented style.
Technology is a challenge as well. Women love social media, but we are not currently staffed to maximize those opportunities. We are looking for a volunteer social media lover or competent connector of women.
We have many plans to expand into web conferences, or video teachings, to further solidify the teachings begun in the magazine. Many women are visual learners and we want to be able to reach them through this medium. Perhaps this will be our Kickstarter campaign for next year.
Even with the current risks and challenges associated with Flourish, our staff is committed to our readers, and to women in general, to promote lives that flourish. That is our heart's mission.
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