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A coloring book for modern girls featuring modern princesses.
A coloring book for modern girls featuring modern princesses.
256 backers pledged $6,479 to help bring this project to life.

About this project

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$6,479

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What is Her Highness Builds Robots?

Her Highness Builds Robots is a coloring book featuring modern princesses for the modern girl.

Why are we doing this?

At some point in her life, almost every girl wants to be a princess.  And that's great!  Within the last few years, there have been a handful of a "new breed" of princesses who are as ambitious as they are kind and sincere.  But these few recent examples are competing against the thousands of years of princesses who are valued only for their beauty, their docility and their ability to find a wealthy, royal husband.

We want more realistic princesses and we want them now.

Princesses who have science experiments to design.  Who open art galleries.  Go skydiving.  Build robots.  Princesses who were a little bit more like....all of the ambitious and smart and talented and courageous little girls you know!

This coloring book aims to blend the fun fantasy of castles, horses, and ball gowns with the diverse aspirations of real girls. We do this by depicting seven unique princesses of different races, body types, personalities and interests.

What is in the coloring book?

Our coloring book consists of 40 images, 20 sets of two-page vignettes.  The first page of each scene hints at a princess stereotype, and the second page adds a new, modern and empowering twist to the princess's life.  Each of our 7 princesses is featured in 2-3 scenes.

For example....

Here is our first princess, Princess Priya!

Princess Priya loves to play board games with her prince and is passionate about science. She received a PhD. in Chemical Engineering with a focus on improving food processing techniques.

Our second princess, Princess Rafa!

Princess Rafa is an avid artist who also loves to ride horses. In her spare time, she writes and directs plays in addition to sharing her artwork with others. 

Our third princess, Princess Jae!

Princess Jae loves to debate policy, wear clothes made in America, and watch Meet the Press. When she’s not in her courtroom, Princess Jae writes a blog about girls and the Constitution. Her biggest dream is to become President Jae!

Wow, those drawings are awesome! Who is doing them?

Since we cannot draw to save our lives, we were fortunate to find the incredible artist Tyler Feder to draw our princesses. Tyler, a talented artist who runs a successful Etsy shop, has done an amazing job of bringing our princesses from idea to page.

Cool! How do I get a coloring book?

Thanks for asking, just back our project!  Check out our rewards along the right side of the page for a full list, but to make a long story short... The first 50 backers to pledge $12 will receive a coloring book after that you will need to pledge $15.

Additional rewards include:

  • Equalitoys stickers for every backer at the $5+ (see design below*)
  • Her Highness Builds Robots t-shirts for every pledge of $50+ (design in the works)
  • Custom messages for your coloring book recipient for every pledge of $100+
  • Custom drawings of your recipient as a princess/prince for every pledge of $250+

When will I receive my book?

We anticipate that books, stickers, t-shirts, and Kickstarter exclusive pictures will ship in February, 2015.   Any custom pictures created for you will ship separately at a later date (we'll keep you informed!)

Why do we need your support?

In order to reach our goal of bringing diverse and complex princesses into the world, we need your help. This $2,500 will pay for our artist, printing, mailing, rewards, and other fulfillment costs.

If you would like to see more modern princesses who can play chess, write plays, and build robots, we hope you'll become a backer today!

Thanks!

*Equalitoys stickers approximately 3" x 3."

T-shirt design coming soon!

STRETCH GOALS!!!!

At $5500 we’ll send everyone who has backed us a link to our Holiday-themed Her Highness Builds Robot coloring page! This page can be downloaded and printed right from your home computer.

At $6500 we will add another two page-spread for one of our current princesses to the printed coloring book

International backers welcome too!!!!

Risks and challenges

Since our creative team operates in three of the four US time zones, we may have to lose sleep to complete all elements of this book. We do have our printer all set to go and our artist is busily preparing our images. Depending on how many rewards we need to deliver, we might have to enlist a larger team for fulfillment (currently the team consists of just Beth and Laura). However, we plan to deliver the books in February 2015. (Please note that the special pictures of the backers' princesses/princes may take longer to deliver.)

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  1. Select this reward

    Pledge $1 or more About $1.00

    Loyal Subject

    Thank you for your help! Every dollar counts. We will keep you in the loop by sending you updates on the progress of Her Highness Builds Robots.

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    Pledge $5 or more About $5

    Lady in Waiting

    Thank you for your support! Receive a Twitter shout-out from @Equalitoys and stay in the loop with updates on Her Highness Builds Robots. Also includes 1 sticker!

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    Pledge $12 or more About $12

    Baroness

    Receive 1 copy of the Her Highness Builds Robots coloring book! Also includes 1 Equalitoys logo sticker and a Twitter shout-out from @Equalitoys!

    Early backer special pricing.

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    Reward no longer available 50 backers
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  4. Select this reward

    Pledge $15 or more About $15

    Baroness

    Receive 1 copy of the Her Highness Builds Robots coloring book! Also includes, 1 sticker and a Twitter shout-out!

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    Ships to Anywhere in the world
    52 backers
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    Pledge $15 or more About $15

    International Baroness

    Receive 1 copy of the Her Highness Builds Robots coloring book! Also includes, 1 sticker and a Twitter shout-out! Add $12.50 for each additional copy (maximum of 10 copies).

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  6. Select this reward

    Pledge $20 or more About $20

    Viscountess

    Receive 2 copies of the Her Highness Builds Robots coloring book. Add $10 for every additional copy (maximum of 10 copies). Also includes 2 Equalitoys logo stickers and a Twitter shout-out from @Equalitoys!

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  7. Select this reward

    Pledge $25 or more About $25

    Countess

    Receive 2 copies of the Her Highness Builds Robots coloring book, plus 2 sets of 2 additional coloring pages of Princess Amelia! (extra pages come separately, not included in bound book). Also includes 2 stickers and a Twitter shout-out!

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    33 backers
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  8. Select this reward

    Pledge $50 or more About $50

    Marchioness

    Receive 2 copies of the Her Highness Builds Robots coloring book,1 Her Highness Builds Robots t-shirt (additional t-shirts available for $25 each) and 2 sets of 2 additional coloring pages of Princess Amelia! (extra pages come separately, are not included in the bound book). Also includes 2 Equalitoys logo stickers and a Twitter shout-out from @Equalitoys!

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  9. Select this reward

    Pledge $100 or more About $100

    Duchess

    Receive 4 copies of Her Highness Builds Robots, and a video thank you from the creators! Also receive a personalized message from the book’s creators inside the book's front cover. Please send us the details of the recipients' interests and the books will be personalized accordingly! In addition, receive 4 sets of 2 additional coloring pages of Princess Amelia (extra pages come separately, are not included in the bound book), 1 t-shirt, 4 stickers and a Twitter shout-out!

    Kickstarter Exclusive

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    8 backers
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  10. Select this reward

    Pledge $250 or more About $250

    Princess

    Send us a picture of your child, and a list of his/her interests, and our incredibly talented artist Tyler will draw an original piece of art with your child as a princess/prince!* Also includes 6 copies of Her Highness Builds Robots, a personalized message from the book’s creators in all 6 coloring books, a video thank-you, 6 sets of 2 additional coloring pages of Princess Amelia (extra pages come separately, are not included in the bound book), 2 t-shirts, 6 stickers and a Twitter shout-out!

    *Original coloring page may be completed and sent at a later time than Feb. 2015.

    Kickstarter Exclusive

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    Pledge $500 or more About $500

    Heir Apparent

    Send us a picture of your child, and a list of his/her interests, and Tyler and Laura will collaborate on 1 two-page spread in the style of Her Highness Builds Robots, featuring your child*! This level also comes with 10 copies of Her Highness Builds Robots, personalized messages from the book’s creators in all 10 coloring books, a video thank-you, 10 sets of 2 additional coloring pages of Princess Amelia (extra pages come separately, are not included in the bound book), 3 t-shirts, 10 stickers and a Twitter shout-out!

    *Original coloring pages may be completed and sent at a later time than Feb. 2015.

    Kickstarter Exclusive

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    Pledge $10,000 About $10,000

    Queen of the Land

    Hello big deal funder. We’re glad that you’re as passionate about Equalitoys as we are, and are also richer than we are. You will receive 10 Her Highness Builds Robots coloring books, a personalized message from the book’s creators in all 10 coloring books, 10 sets of the 2 additional Princess Amelia pages (extra pages come separately, are not included in the bound book), a video thank-you, a customized two-page spread in the style of Her Highness Builds Robots, featuring your child*, 10 t-shirts, 10 stickers and a Twitter shout-out from @Equalitoys!

    But that is only the beginning. You will also get to Skype for an hour with the co-creators (Beth and Laura) where we'll discuss the future of Equalitoys. We’ll also tell you about our next, top-secret project. Next time you're in New York City, Laura (also Beth if she is in town) will treat you to a lunch at Carnegie Deli (one of our favorite NYC restaurants). If we are fortunate enough to create another book, you will get to decide the name of one of the princess we create!

    *Original coloring pages may be completed and sent at a later time than Feb. 2015.

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Funding period

- (30 days)