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Help us create our 2nd annual limited edition cold brew coffee & growlers. Made from direct trade, single origin coffee beans.
Help us create our 2nd annual limited edition cold brew coffee & growlers. Made from direct trade, single origin coffee beans.
132 backers pledged $8,093 to help bring this project to life.

About this project

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$8,093

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THE DETAILS

  • Sourcing Direct Trade, single origin coffee beans.  "Direct trade practices promote direct communication and price negotiation between buyer and farmer, along with systems that encourage and incentivize quality." --Wikipedia 
  • Roasted by LA-based artisan small batch roaster Forge Coffee.
  • Cold brewed, and bottled by Secret Squirrel Cold Brew.
  • Bottled in a 32oz, custom designed, and reusable growler. Designs will be screen-printed directly on bottle - no labels.
  • The 32oz growler of cold brew concentrate makes 12 coffee drinks
  • This limited edition cold brew and bottles are exclusive to this Kickstarter - they will not be available outside of this campaign.
  • Support American manufacturing and this small artisan business.

PROJECT GOALS

$7,500 will allow us to select and negotiate for the beans, print bottles, roast, brew, bottle, and ship

$15,000 will allow us to upgrade our bottle labeling equip and buy a larger bean grinder.

$25,000 will allow us to upgrade our bottling and capping equipment.

$50,000 will allow us to move a couple of our hard-working part-time workers to full-time status.

LIMITED EDITION GROWLERS

Designs will be screen-printed directly on bottle - no labels.

Chris Piascik is an independent illustrator who built his career around his daily drawing project. His work has been recognized by the CADC and AIGA and his client list includes: Nike, Converse, McDonalds, Scholastic, Boston Magazine, Warner Music Group. In 2012 he published a book featuring his first 1000 daily drawings. www.chrispiasik.com

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Andres Montano is a designer, father, music obsessor, coffee and beer loving nerd in Los Angeles. He is currently leading a design team at Hulu, as well as freelances for custom title designs, wedding invitations, and product/UX projects. Check out what he’s up to at http://www.heymontano.com/blog/ 

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Tim Melideo is a photographer and donut lover in Los Angeles. He also designs typographic pun-based art prints of ideas usually induced by coffee or whiskey. You can find his photography work at www.timmelideo.com and his prints at http://timmelideo.etsy.com.

MEASURING PINT GLASS

T-SHIRT

ON-THE-GO TUMBLER

RECIPE BOOK

Our Sara Franklin designed, 32 page, 100% recycled paper, American made, pocket friendly recipe book will contain 25 of the best recipes we've created and learned about over the past 3 years.  www.sarafranklindesign.com

THE TEAM

Secret Squirrel Cold Brew Founders

Secret Squirrel - Rebecca & Trevor
Secret Squirrel - Rebecca & Trevor

Trevor and Rebecca Smith are lovers of coffee and coffee culture. Always experimenting with new ways to enjoy our favorite beverage, we began cold brewing coffee at home years ago: experimenting with various coffee beans, roasting profiles, brew times, filtering options, and of course all the great ways to mix and drink the fantastically smooth and flavorful liquid.

Inspired by the growth of artisanal handmade foods movement and our entrepreneurial spirit, we thought, "This is just too good to keep to ourselves" and Secret Squirrel was born.

Coffee Bean Savant

Douglas Martin is the owner and roaster at Forge Coffee, an artisan micro-roastery in Los Angeles. www.forgecoffee.com

Douglas started out as a home coffee roasting enthusiast chasing after the freshest cup of coffee he could find, and found that he enjoyed the artistic and scientific challenge in roasting coffee of different varietals and regions to bring out the best in each of them.

Douglas now specializes in sourcing and roasting superior single origin specialty coffees which have been sustainably farmed with responsible business practices. Douglas always roasts with an impeccable attention to detail, and passion for the craft in small batches, carefully profiling each roast to perfection by hand.

CREDITS

Music by LA River Bend

LA River Bend started up in August 2012 in Los Angeles, CA. Singer/songwriter Nate Weiner & engineer Branden Stroup were finishing up Nate's debut record, Ride the Sun, when they met cellist Emily Elkin. Adding Jacob Seldes on drums, the band is busy recording their sophomore effort, Run These Hills, in Atwater Village, Los Angeles.

Video Editing by SilkTricky

Risks and challenges

We have been commercially brewing and bottling cold brew coffee for over 2.5 years. We successfully completed a similar project last year - 2013.

We are aware of the risks of this project and are taking steps to mitigate them.

Risks:
--Availability of beans
--Availability of specified growler bottles
--Availability of high volume roaster
--Production challenges created by production increase

Presently the beans, bottles, and production capabilities are available and manageable.

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FAQ

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  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you for supporting us and American manufacturing. Receive project updates, future news, updates, and promotional offers.

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  2. Select this reward

    Pledge $35 or more About $35

    ONE LIMITED EDITION GROWLER: 1 screen-printed growler of your choice filled with a delicious, direct trade, single origin cold brew concentrate. Each 32oz growler makes 12 drinks. Pledge includes $12 for USPS Priority Shipping.

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    51 backers
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  3. Select this reward

    Pledge $60 or more About $60

    THE COFFEE LOVER PACK: 1 screen-printed growler of your choice filled with a delicious, direct trade, single origin cold brew concentrate. Each 32oz growler makes 12 drinks. One measuring pint glass, and one cold brew recipe book. Pledge includes $16 for USPS Priority Shipping.

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    34 backers
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  4. Select this reward

    Pledge $65 or more About $65

    TWO LIMITED EDITION GROWLERS: 2 screen-printed growlers of your choice filled with a delicious, direct trade, single origin cold brew concentrate. Two 32oz growlers make 24 drinks. Pledge includes $16 for USPS Priority Shipping.

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    14 backers
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  5. Select this reward

    Pledge $95 or more About $95

    THE FAN PACK: 1 screen-printed growler of your choice filled with a delicious, direct trade, single origin cold brew concentrate. Each 32oz growler makes 12 drinks. One each of a Secret Squirrel branded t-shirt, measuring pint glass, on-the-go tumbler, and a cold brew recipe book. Pledge includes $16 for USPS Priority Shipping.

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    16 backers
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  6. Select this reward

    Pledge $150 or more About $150

    THE WHOLE ENCHILADA: 3 screen-printed growlers of your choice filled with a delicious, direct trade, single origin cold brew concentrate. Three 32oz growler will make 36 drinks. One each of a Secret Squirrel branded t-shirt, measuring pint glass, on-the-go tumbler, and a cold brew recipe book. Pledge includes $32 for USPS Priority Shipping.

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    12 backers
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Funding period

- (21 days)