Share this project

Done

Share this project

Done
The diaper bags and wallets have all been fulfilled. But, it's not too late! Please head to www.theoriginalswagroll.com to get yours. Follow us on Instagram @theoriginalswagroll for the latest news!
The diaper bags and wallets have all been fulfilled. But, it's not too late! Please head to www.theoriginalswagroll.com to get yours. Follow us on Instagram @theoriginalswagroll for the latest news!
217 backers pledged $16,738 to help bring this project to life.

About

The Original Swagroll Diaper Bag by Agatha Cub project video thumbnail
Replay with sound
Play with
sound

The Original Swagroll Diaper Bag by Agatha Cub

$16,738

217

Being a mama isn't all cuddles and milk comas, it's hard work. The day in the life of a mama can be a relentless series of wins & losses. But that feeling when you catch your bottle of milk just before it hits the floor or find your hidden pack of safety wipes after you think you've just run out... These are Superhero Mama moments and those are the good days.

So how will this diaper bag help me have more of those good days?

Have you ever forgotten a change of clothes? Or needed a burp cloth because someone has some impressive projectile spit up? Is the restroom at brunch so tiny and you need a place to change your babe? Do you need two diapers every time you change her because she likes to triumphantly pee in your face to announce that she's done? Do you need all these things but still need a small and light way to carry all these things around?

The Original Swagroll is an innovative new style of diaper bag. You will always have what you need on hand, in the exact place where you left it and all in one compact bag. You'll be so fast, your childless friends won't even know that you've changed a diaper before they've had time to wrinkle their noses.

Be one of the first to support us and get The Original Swagroll diaper bag for only $55 for the first 48 hours ($90 retail) Or scroll down to see our other reward bundles down below.

"Simply obsessed"

"Stylish But Functional"

"She's worked hard on perfecting the functionality (and beauty!)"

The Original Swagroll is our first ever diaper bag. It all started in a conversation with my pregnant sister in 2010. She needed a compact and travel-friendly diaper bag that held everything she needed for a day or weekend trip. It needed to be organized and easily accessible, as well as small enough to fit into her favorite handbag. The handbag that she refused to give up simply because she was now a mama! After 8 years we have tested with real mamas in our beta version, and now refined the design and increased it's functionality beyond your wildest dreams! It is easy-to-use, organized with quick-draw pockets, compact & sleek. It is a diaper carry-all system that will make your job and life a little easier.

Core features:

  • Use it 3 ways: Inside your favorite handbag or backpack, cross-body messenger bag or hook it on the back of any restroom door.
  • 100% machine washable & changing mat included!
  • 9 organized, expandable pockets - all accessible from the side.
  • Unique quick-draw compartment accessible by zipper, holding your go-to items. 
  • Magnets and adjustable buckles allow you to hold as little or as much as you need.
  • Compact & sleek, made for dad too.
  • Made from our luxuriously soft, vegan leather and water-repellant lining. Changing Mat and detachable shoulder strap included.

Interior

Organized, Quick-Draw Pockets.

Unzip the bag at the bottom to reveal your quick-draw pockets with your main go-to items. Wet-wipes and diapers. Boom!

Or unroll The Original Swagroll to reveal 7 interior pockets designed to hold all your diaper-changing necessities.

  • 2x mesh pockets for creams, extra tissues, pacifiers etc 
  • 2x expandable pockets for diapers, extra clothes or burp cloths 
  • Wet-wipe dispenser 
  • Double-zipped wet bag for your dirties 
  • Changing Mat included 

Roll it up and use the 2 exterior pockets to hide that extra cheese-stick, toy monkey or carry your cell phone. Clip your keys to the d-rings so you have them on hand.

--- And once your babes are out of diapers, think about using this as your traveling toiletries bag.

Exterior

Fits Inside the Handbag or Backpack you already Love!

Don't replace all your favorite bags just because you're a Mama now. Throw this little thing into your favorite medium-sized handbag or backpack, and no-one will even know that you can change diapers in one-minute-flat. Dad can use it this way too! (Let's be real, he might take two minutes)

Wear it cross-body as a messenger bag with the detachable shoulder strap for your no-fuss, hands-free adventures to the park or out to coffee. 

Hook it on the back of any public restroom door when you're out to brunch and unroll it so that all your diaper-changing-tools are right where you need them.

100% Machine Washable

Made from a deliciously soft vegan leather with a water-repellant lining. This diaper bag goes straight in the washing machine and dryer, because Mama, you know things are going to get messy. Wipe it down for those smaller messes.

Compact & Sleek

Lightweight and compact, this little bag packs a big punch. It weighs in at under one pound and fits inside any medium sized handbag or backpack - it's seriously that small!

Super soft fabric, sturdy zippers and hardware. No shiny logos, no cheesy prints or vinyl-sided fabrics here. 

This bag comes in Black. But if black isn't your thing, we'll be releasing Terracotta, Rose & Gray when we hit those stretch goals!

The Diaper Wallet

As part of our rewards we are offering a limited edition Diaper Wallet. Made from the same luxe vegan leather, it is machine washable. It has two zipper openings and an internal pocket with snap closure. This can be used for diapers, or as a chic clutch for your personal belongings. If we reach our stretch goals, we'll also be offering this diaper wallet in our alternate colors; Terracotta, Rose & Gray.

Agatha Cub is a small startup in New York founded and led by Bianca Reis, who was frustrated with the gender stereotyped clothing available for kids. This inspired Bianca to design her own kid’s clothes, offering a different perspective on what is accepted as ‘normal’.

Staying true to that motivation, The Original Swagroll is our answer to every mama who wants to be as organized as possible without announcing to the world their mom status via a gigantic paisley or chevron printed diaper bag. We have refined the design over 8 years, including a beta production run to really get the details right but now we need your support to make it a reality.

Bianca is an Australian native and mother of two who now lives in Brooklyn, New York. Crossing the threshold into motherhood was life changing for Bianca and as she navigates the highs and lows, she hopes to share all that she learns. Because it really does take a village, which is why we are here!

DIMENSIONS:

  • 12” wide x 8” high (expandable)
  • 40” shoulder strap 
  •  0.75 lbs. weight (so light!) 
  • 4” top handle drop

MATERIALS:

  • Luxe vegan leather, machine washable
  • Water-repellant weather-cloth lining 
  • Premium zippers & hardware

Begin funding period: June 27, 2018

End funding period: August 1, 2018

Final samples approved: September 2018

Bag production: September - October 2018

Bags delivered: November 2018

All reward tiers include shipping within the United States! Pledge now and get your diaper bag/s in November, in time for the holidays or plan ahead for baby showers and newborn baby gifts! We will also be sending out postcards showing your promised gift just in case you need the gift now.

Interested in supporting us, but do not need a diaper bag? Limited edition vegan leather keychain. Machine washable, just like our diaper bag!

 *FIRST 48 HOURS ONLY* Don't need a full size diaper bag because your babe is older, or you need a nice simple clutch for those of you without babies? This pared down clutch style diaper wallet has two zipper opening and an internal pocket with snap. Made from our luxe vegan leather and hardware. Machine Washable. Comes with a muslin drawstring bag.

*FIRST 48 HOURS ONLY* The Original Swagroll Diaper Bag!! Comes with a muslin drawstring bag.

 *FIRST 48 HOURS ONLY* One of each! Use our diaper bag for your every day, and our diaper wallet for special events. Comes with a muslin drawstring bag.

*FIRST 48 HOURS ONLY* Our diaper bag plus an Agatha Cub baby beanie and onesie and a small tub of Lauren's All Purpose Salve. Comes with a muslin drawstring bag. Please note that the color of the beanie/onesie may vary. 

The baby shower gift to end all baby shower gifts! Our diaper bag, diaper wallet and an Agatha Cub baby beanie and onesie. Comes with a muslin drawstring bag. Please note that the color of the beanie/onesie may vary.

DOUBLE UP!

Double the fun! Two Diaper Wallets.

Double down and get two of our diaper bags. One for the car and one for your handbag!

Double down and get two of our newborn gift sets. One for you and one for your friend!  Please note that the color of the beanie/onesie may vary.

 Double down and get two diaper bags AND two wallets. 

Double down and get two of our newborn gift sets plus two diaper wallets. One for you and one for your friend! Please note that the color of the beanie/onesie may vary.

TEN TIMES THE FUN!

Have a bunch of friends to split this with? Buying in bulk means more savings for you!

The gift that keeps on giving. More savings to go around!

 This is the pledge to end all pledges! You get 10x diaper bags, 10x diaper wallets, 5x 3piece outfits from Agatha Cub and lunch with our founder, mama, designer and business owner extraordinaire Bianca Reis in New York. Travel is not included, and if you can't make it to NY we can talk through all your dreams and desires in a 60 min phone/web chat. 

In the same buttery soft, machine-washable vegan leather, we will be offering these colors if we hit our stretch goals!

Stretch goals are a way for us to add more fun features to the diaper bag as we get more funding. All backers who have pledged on a reward tier with a pre-ordered diaper bag are automatically eligible for these free upgrades once the stretch goal is met.

You can help us meet our stretch goals and unlock cool features by spreading the word about The Original Swagroll! Tell your friends, share online, and more! You are also welcome to increase your pledge in order to help us meet a stretch goal.

Risks and challenges

Agatha Cub has been designing and producing kid's clothes since 2013. We understand that there can be delays in production timelines and minor changes that need to be made to the product itself. Communication with our customers regarding any of these changes is of the utmost importance to us, to ensure that expectations are met.

The images and videos of the bags are prototypes therefore slight details may change in actual production.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    Show your Support!

    Don't want a reward but want to show your support for this great idea? Pledge any amount $5 or more here.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    Keychain

    Made from our luxe vegan leather and a black metal clasp. This is a great way to support us even if you don't need a diaper bag! U.S. shipping Included.

    Includes:
    • Keychain
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge $40 or more About $40

    Diaper Wallet | Early Bird!

    As a huge thank-you for being one of the first backers you will receive The Original Swagroll Diaper Wallet for just $40, (a $20 savings off retail value). This tier is only available for the first 48 hours! U.S. shipping included.

    This is the small wallet version of our diaper bag. It has two zipper openings and an internal pocket with snap fastening. Designed with enough space to hold just enough diapers for a quick outing. Will fit wet wipes, creams and a changing mat (not included). Made from our super soft, machine washable vegan leather.

    Use this bag as an evening clutch, when not changing diapers.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $45 or more About $45

    Diaper Wallet | Kickstarter Special

    As a backer on Kickstarter, you will receive The Original Swagroll Diaper Wallet for just $45 (a $15 savings off retail value). U.S. shipping included.

    This is the small wallet version of our diaper bag. It has two zipper openings and an internal pocket with snap fastening. Designed with enough space to hold just enough diapers for a quick outing. Will fit wet wipes, creams and a changing mat (not included). Made from our super soft, machine washable vegan leather.

    Use this bag as an evening clutch, when not changing diapers.

    Includes:
    • Diaper Wallet / Clutch
    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Reward no longer available

    Pledge $55 or more About $55

    Diaper Bag | Early Bird!

    As a huge thank-you for being one of the first backers you will receive the The Original Swagroll Diaper Bag for just $55, (a $35 savings off retail value). This tier is only available for the first 48 hours! U.S. shipping included.

    Includes:
    • Diaper Bag with Changing Mat
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 48 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $55 or more About $55

    FINAL 48HR SPECIAL PRICE

    Back because we love you! Grab our diaper bag for our final 48 power hours. Let's get this campaign to the finish line!! So close!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    40 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $65 or more About $65

    Diaper Bag | Kickstarter Special

    Thank you for your support! As a backer on Kickstarter, you will receive The Original Swagroll Diaper Bag for just $65 (a $25 savings off retail value). U.S. shipping included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    38 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $80 or more About $80

    Double Diaper Wallet | Early Bird!

    As a backer on Kickstarter, you will receive 2x Diaper Wallets for just $80 (a $40 savings off retail value) First 48 hours Only! - U.S. shipping included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $85 or more About $85

    Double Diaper Wallet | Kickstarter

    As a backer on Kickstarter, you will receive 2x Diaper Wallets for just $85 (a $35 savings off retail value). U.S. shipping included.

    Includes:
    • Diaper Wallet / Clutch
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge $90 or more About $90

    Diaper Bag & Wallet | Early Bird!

    As a huge thank-you for being one of the first backers you will receive the The Original Swagroll Diaper Bag and Diaper Wallet for just $90, (a $60 savings off retail value). This tier is only available for the first 48 hours! U.S. shipping included.

    Includes:
    • Diaper Wallet / Clutch
    • Diaper Bag with Changing Mat
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 12 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $105 or more About $105

    Diaper Bag & Wallet | Kickstarter

    As a backer on Kickstarter, you will receive both the Diaper Bag and Diaper Wallet for just $105 (a $45 savings off retail value). U.S. shipping included.

    Includes:
    • Diaper Bag with Changing Mat
    • Diaper Wallet / Clutch
    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $110 or more About $110

    Diaper Bag Newborn Gift Set | Early Bird

    As a huge thank-you for being one of the first backers you will receive the The Original Swagroll Diaper Bag, 1x Agatha Cub Beanie, 1x Agatha Onesie and 1x Lauren's All Purpose Salve Moisturizer for just $110, (a $90 savings off retail value). This tier is only available for the first 30 backers. U.S. shipping included.

    The Newborn Gift Set is the perfect baby shower gift for a new mama.

    Includes:
    • Diaper Bag with Changing Mat
    • Agatha Cub Beanie & Onesie
    • Lauren's All Purpose Salve Moisturizer
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $110 or more About $110

    Diaper Bag Newborn Gift Set

    As a backer on kickstarter you will receive the The Original Swagroll Diaper Bag Newborn Gift Set for just $110, (a $60 savings off retail value). U.S. shipping included.

    The Newborn Gift Set is the perfect baby shower gift for a new mama.

    Includes:
    • Diaper Bag with Changing Mat
    • Agatha Cub Beanie & Onesie
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Reward no longer available

    Pledge $110 or more About $110

    Double Diaper Bag | Early Bird

    As a backer on Kickstarter, you will receive 2x Diaper Bags for just $110 (a $75 savings off retail value). First 48 hours Only! - U.S. shipping included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $125 or more About $125

    Double Diaper Bag | Kickstarter

    As a backer on Kickstarter, you will receive 2x Diaper Bags for just $125 (a $60 savings off retail value). U.S. shipping included.

    Includes:
    • Diaper Bag with Changing Mat
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Reward no longer available

    Pledge $150 or more About $150

    Newborn Gift Set & Wallet | Early Bird!

    As a backer on kickstarter you will receive 1x Diaper Bag, 1x Agatha Cub Beanie, 1x Agatha Cub Onesie and 1x Diaper Wallet for just $150, (a $75 savings off retail value). U.S. shipping included.

    The Newborn Gift Set is perfect baby shower gift for a new mama.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Select this reward

    Pledge $155 or more About $155

    Newborn Gift Set & Wallet | Kickstarter

    As a backer on kickstarter you will receive 1x Diaper Bag, 1x Agatha Cub Beanie, 1x Agatha Cub Onesie and 1x Diaper Wallet for just $155, (a $75 savings off retail value). U.S. shipping included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Reward no longer available

    Pledge $180 or more About $180

    Double Diaper Bag & Wallet | Early Bird!

    As a backer on Kickstarter, you will receive 2x Diaper Bags and 2x Diaper Wallet for just $180 (a $130 savings off retail value) First 48 hours Only! - U.S. shipping included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Select this reward

    Pledge $215 or more About $215

    Double Diaper Bag & Wallet | Kickstarter

    As a backer on Kickstarter, you will receive 2x Diaper Bags and 2x Diaper Wallet for just $215 (a $95 savings off retail value). U.S. shipping included.

    Includes:
    • Diaper Bag with Changing Mat
    • Diaper Wallet / Clutch
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  20. Select this reward

    Pledge $215 or more About $215

    Double Diaper Bag Newborn Gift Set

    As a backer on kickstarter you will receive 2x Diaper Bags, 2x Agatha Cub Beanies and 2x Agatha Cub Onesies for just $215, (a $125 savings off retail value). U.S. shipping included.

    The Newborn Gift Set is perfect baby shower gift for a new mama.

    Includes:
    • Diaper Bag with Changing Mat
    • Agatha Cub Beanie & Onesie
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  21. Select this reward

    Pledge $305 or more About $305

    Double Newborn Gift Set & Wallet

    As a backer on kickstarter you will receive 2x Diaper Bags, 2x Agatha Cub Beanies, 2x Agatha Cub Onesies and 2x Diaper Wallets for just $305, (a $150 savings off retail value). U.S. shipping included.

    The Newborn Gift Set is perfect baby shower gift for a new mama.

    Includes:
    • Diaper Bag with Changing Mat
    • Agatha Cub Beanie & Onesie
    • Diaper Wallet / Clutch
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  22. Select this reward

    Pledge $550 or more About $550

    10x Diaper bags !!

    As a superhero backer on kickstarter you will receive 10x Diaper Bags for $55 each. (a $350 saving off retail value) Mix n Match from any available colors. U.S. shipping included.

    Includes:
    • 10× Diaper Bag with Changing Mat
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  23. Select this reward

    Pledge $950 or more About $950

    10 Diaper Bags & Wallets

    As a superhero backer on kickstarter you will receive 10x Diaper Bags and 10x Wallets. (a $600 saving off retail value) Mix n Match from any available colors. U.S. shipping included.

    Includes:
    • 10× Diaper Bag with Changing Mat
    • 10× Diaper Wallet / Clutch
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  24. Select this reward

    Pledge $2,000 or more About $2,000

    Super Deluxe Gift Set + Lunch Date

    As a superhero backer on kickstarter you will receive 10x Diaper Bags, 10x Diaper Wallets and 5x extra Agatha Cub Outfit Sets of your choosing! U.S. Shipping included.

    Plus a lunch date with founder and creative director Bianca Reis in New York. (Travel not included) - If you can't make it to NYC we can have a 60min phone/web chat instead!

    Includes:
    • 10× Diaper Bag with Changing Mat
    • 10× Diaper Wallet / Clutch
    • Agatha Cub Outfit Set
    • Lunch with Founder Bianca Reis
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (36 days)