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CA$ 6,014
pledged of 30.000 CA$ pledged of 30.000 CA$ goal
41
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, June 10 2017 5:16 PM UTC +00:00
Craig TaylorBy Craig Taylor
First created
Craig TaylorBy Craig Taylor
First created
CA$ 6,014
pledged of 30.000 CA$ pledged of 30.000 CA$ goal
41
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, June 10 2017 5:16 PM UTC +00:00

About

MABBFIT is designed to make your workouts effective, simple, fun, and convenient. You can use it for any fitness level – as part of your warm-up routine or make it your entire workout. The exercises you can do with MABBFIT are only limited by your imagination. It is your ultimate workout gear designed to unleash your inner FIT.

Features

Functional - For convenience and functionality, the yoga mat can also be worn as a vest for squats and also serves as the carrying case when you need to take it with you.

Portable - Engineered for your convenience - simply wrap n' go. You can use MABBFIT at home or take it with you to the gym or the office. 

Versatile - The exercise options you have with MABBFIT are only limited by your imagination. MABBFIT simply becomes part of your workout, whether you are toning, strengthening, or doing cardio. 

Specifications

  • Size: 12" x 30" x 5"
  • Weight: 13 lbs
  • Colour: matte black
  • Suggested max operating load: 500 lbs

The How-To...

No assembly is required. Simply unwrap the yoga mat, and MABBFIT is ready to go! The rings pop off the base and become your gliders, push-up bars, or aerobic weights. Attach resistance bands and they increase your weights. Toss the yoga mat over your head like a vest, clip the resistance bands to the ends, and do your squats. Use the base as a stepper in aerobics or the rings & resistance bands for cardio.

MABBFIT will also be launching an app to offer you a full suite of exercises that will give you a complete workout – and future releases will include the ability for you to customize your workouts.

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The Making of MABBFIT…  

Hi, I’m MABBFIT. 12 years ago my owner, Craig Taylor, sketched me on the back of an over-due invoice. As a result of a drug addiction, it took him a few extra years (and by ‘a few’, I mean 9 long years) bringing me to life. But his life’s journey and experiences are what make me the product that I am today. He’s always been making things with his hands. Born and raised in the Caribbean, his first introduction to wood working was making wooden toy trucks with his older brothers - and from there he was hooked. Post rehab, he re-discovered his interest in wood-working and furniture design. He quickly learned that there was a market for uniquely handcrafted furniture and he founded a company to explore that path. But I didn’t give up. I’d always find a way to wiggle my way back up to the front of his mind to remind him I’m still here. Then one day when he sat down to sketch another custom product, he hit a wall and I took that opportunity to jump right in. Over, and over, and over again, he sketched MABBFIT, and by the end of that day I was coming to life. The first prototype was rough (quite disastrous actually), but we kept going. Today, I’m the result of 43 different prototype design undertakings. And each one subjected me to rigorous testing and training. Today, I’m finally part of Craig’s balanced, healthy lifestyle. On June 14, 2017, we want you to join us in celebrating Craig’s 7th year of sobriety by welcoming us into your home and your lives. I look forward to being delivered to your doorstep!

Giving Back...

Craig’s path to sobriety started at rehab where he was surrounded by others who walked in his shoes and helped him find the strength to overcome the darkness of his drug dependency. He quickly recognized the need for fitness and physical activities in his life. Since he’s always been known to accept big challenges and set big goals, he decided to sign up for the Ottawa marathon. Seriously. He arrived at rehab 30 lbs under-weight, hooked on drugs, and hadn’t exercised in years. Not a push-up, not a sit-up, nothing. And he’s going to run a marathon? Well…he did it! 

Fitness contributed to Craig's ultimate victory over drugs – both during and after treatment – and he continues that path today in living a healthy, balanced lifestyle. 

Our stretch goal is $100,000. If we reach this target, Craig will donate 20 MABBFIT workout units to a local rehabilitation centre and personally implement a MABBFIT training program for them. And for every $100,000 in sales, Craig will continue to visit one rehabilitation centre at a time with a set of 20 MABBFIT units and a training program. With your help, we can do this!

Risks and challenges

The all-in-one functionality of MABBFIT encompasses a lot of different elements. It’s a new design and since uncertainty is an inherent element of product design, unforeseen obstacles can happen. That said, a great deal of effort has been expended on testing multiple design iterations early on in the project, resulting in the solidification of this final product design.

Materials and suppliers have been sourced and early discussions on mass production are underway. We are committed to building a safe and robust product that surpasses our testing requirements. Going into production requires higher volume tools that have longer lead times, so we are planning carefully and exercising caution to minimize risks as we work through the next phase. The bulk of these funds will be used on manufacturing, packaging, and product assembly so that we can get the product shipped to you!

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Support

  1. Select this reward

    Pledge CA$ 5 or more About $4

    Thank You

    Thank you for believing in us. Your generosity means the MABBFIT world to us.

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  2. Select this reward

    Pledge CA$ 10 or more About $7

    Ten for Ten

    Craig, the inventor of MABBFIT, will give you 10 (pushups, slides, pulls, or squats), and we'll share each one with you on https://www.instagram.com/mabbfit
    https://www.twitter.com/mabbfit
    https://www.facebook.com/mabbfit

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    9 backers
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  3. Select this reward

    Pledge CA$ 30 or more About $22

    Athletic T-Shirt

    You will receive a special edition MABBFIT athletic t-shirt available in black or white.

    We will send out sizing options at the end of the campaign.

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    Ships to Only Canada
    2 backers
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  4. Select this reward

    Pledge CA$ 160 or more About $119

    Bronze Level

    (retail price will be $209 CAD)

    MABBFIT Basic Kit
    This kit includes:
    * base/stepper
    * 3-in-1 wrap, squatting vest & yoga mat
    * 4 resistance bands [2 green, 2 black]
    * quick fit glider pads
    * set of ankle attachments
    * set of wrist attachments
    * set of handles
    * door attachment
    * workout guide

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    Ships to Anywhere in the world
    15 backers
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  5. Select this reward

    Pledge CA$ 220 or more About $164

    Silver Level

    (retail price will be $269)

    MABBFIT Pro Kit

    This kit includes:
    * base / stepper
    * 3-in-1 wrap, squatting vest & yoga mat
    * 8 resistance bands [2 green, 2 black, 2 loop bands, 2 heavy-duty braided bands]
    * 2 quick fit glider pads
    * set of ankle attachments
    * set of wrist attachments
    * set of handles
    * door attachment
    * workout guide

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    Ships to Anywhere in the world
    9 backers
    CA$
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  6. Select this reward

    Pledge CA$ 300 or more About $224

    Gold Level

    (retail price will be $418)

    MABBFIT Basic Club-Pack Kit

    This package includes 2 of the following basic kits:
    * base/stepper
    * 3-in-1 wrap, squatting vest & yoga mat
    * 4 resistance bands [2 green, 2 black]
    * quick fit glider pads
    * set of ankle attachments
    * set of wrist attachments
    * set of handles
    * door attachment
    * workout guide

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    Ships to Anywhere in the world
    0 backers
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  7. Select this reward

    Pledge CA$ 410 or more About $306

    Platinum Level

    (retail price will be $538)

    MABBFIT Pro Club-Pack Kit

    This package includes 2 of the following pro kits:
    * base / stepper
    * 3-in-1 wrap, squatting vest & yoga mat
    * 8 resistance bands [2 green, 2 black, 2 loop bands, 2 heavy-duty braided bands]
    * 2 quick fit glider pads
    * set of ankle attachments
    * set of wrist attachments
    * set of handles
    * door attachment
    * workout guide

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    Estimated delivery
    Ships to Anywhere in the world
    0 backers
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Funding period

- (45 days)